Mobile Banking in Ukraine 2013: Fact or Fiction?
 

Mobile Banking in Ukraine 2013: Fact or Fiction?

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Piotr Kaczmarek, Member of the Board, Head of Retail Banking, Alfa-Bank, Ukraine

Piotr Kaczmarek, Member of the Board, Head of Retail Banking, Alfa-Bank, Ukraine

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    Mobile Banking in Ukraine 2013: Fact or Fiction? Mobile Banking in Ukraine 2013: Fact or Fiction? Presentation Transcript

    • Mobile banking in Ukraine 2013:fact or fiction?CIS BankersPiotr Kaczmarek5.06.20131
    • 2Mobile- Not a channelPersonalizationLightnessGoing mobile- Technology, which changes the way people interactSimplicity 2Convergence
    • 3Mobile facts
    • 43Ukraine market.Early stage of development Quickly grow up market to be madeConclusions:April 20131,9% use internet banking39,9% have access to internet4Internet banking Mobile internet
    • 5Cases. LifePad5
    • 6Cases. Photokassa6
    • 7Alfa-Bank Credit Card+Maxi Card+ +Mobile phone NFC=Multimerchanthunting machineCases. Maxi Card7
    • 8Summary8Market at early stage but emergingInternet banking to be replaced by mobile bankingVisa / Mastercard to win the NFC standard battleMobile banking solution competition just started2