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Mobile Banking in Ukraine 2013: Fact or Fiction?

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Piotr Kaczmarek, Member of the Board, Head of Retail Banking, Alfa-Bank, Ukraine

Piotr Kaczmarek, Member of the Board, Head of Retail Banking, Alfa-Bank, Ukraine

Published in Economy & Finance , Business
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  • 1. Mobile banking in Ukraine 2013:fact or fiction?CIS BankersPiotr Kaczmarek5.06.20131
  • 2. 2Mobile- Not a channelPersonalizationLightnessGoing mobile- Technology, which changes the way people interactSimplicity 2Convergence
  • 3. 3Mobile facts
  • 4. 43Ukraine market.Early stage of development Quickly grow up market to be madeConclusions:April 20131,9% use internet banking39,9% have access to internet4Internet banking Mobile internet
  • 5. 5Cases. LifePad5
  • 6. 6Cases. Photokassa6
  • 7. 7Alfa-Bank Credit Card+Maxi Card+ +Mobile phone NFC=Multimerchanthunting machineCases. Maxi Card7
  • 8. 8Summary8Market at early stage but emergingInternet banking to be replaced by mobile bankingVisa / Mastercard to win the NFC standard battleMobile banking solution competition just started2