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Myspace presentation

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Transcript

  • 1. Jen Tomo, Lauren Brady, JerricaVergara, Kim Doerrhoefer
    Myspace
  • 2. Table of Contents
    Porter’s Competitive Forces
    Competitive Advantage Strategies
    Decision
    Cost
    Competes with Facebook
    Pages viewed per visit
    Google is well-established
    Other option?
    Improvements
    The Project Management Process
  • 3. Porter’s Competitive Forces
    The threat of new competitors
    The rivalry among existing firms in the industry
  • 4. Competitive Advantage Strategies
    Differentiation Strategy
    Innovation Strategy
    Customer orientation strategy
  • 5. Decision
    Myspaceshould join Google’s developer platform OpenSocial
    Cost
    Competes with Facebook
    Pages viewed per visit
    Google is well-established
    Limited options
    Making improvements.
  • 6. Cost
    If MySpace launched their own developer platform it would be costly
    Teaming up with Google saves money
    If Myspace remained independent it would need to fund applications to compete with Facebook.
    The platform would give Myspace the ability to match Facebook functionality quickly without incurring major investments
  • 7. Competes with Facebook
    By different social networks joining OpenSocial, they compete together against Facebook.
    MySpace could ultimately be the only network not a part of this movement.
  • 8. Pages Viewed Per Visit
  • 9. Google is well-established
    Google is already a well-known and well-established company
    It has proven to be successful
    Already offers gmail, google maps, etc.
    Has the proper funding to make OpenSocial a competitor against Facebook
  • 10. Other option?
    If MySpace doesn’t join OpenSocial, what other option does it have?
    All of the competing networks will be a part of it except MySpace which will cause MySpace to be even more irrelevant.
  • 11. Improvements
    MySpace now has the opportunity to make improvements to its site
    Privacy issues, allowing users to decorate their own site etc.
    MySpace can now provide applications such as games, photo sharing, and instant messaging that would be similar to Facebook
  • 12. The Project Management Process
    Project initiation
    Project planning
    Project execution
    Project monitoring and control
    Project completion
  • 13. Conclusion
    Cost
    Competes with Facebook
    Google is well-established
    Improvements
  • 14. Thank you!