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Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
Social Media Near Misses and Outright Failures - Blog Indiana
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Social Media Near Misses and Outright Failures - Blog Indiana

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Presented at the Blog Indiana Social Media and Blogging Conference, #BIN2012. Indianapolis Indiana …

Presented at the Blog Indiana Social Media and Blogging Conference, #BIN2012. Indianapolis Indiana

Have you been trying and buying your way through social media? Asking why don't people LIKE your Facebook page? Spending money or time with few results? Convinced that this (insert social channel) is stupid and doesn't work? Sometimes we need a little nudge in the right direction to help it all make sense.

In this session we will look at actual examples of minor changes that

can have a huge impact on your social media and online marketing

effectiveness. We will discuss common marketing campaign mistakes and provide clear action steps you can take to start connecting the dots.

No more vanity metrics or hidden agendas. Just a safe place to ask real questions and get real answers to your social marketing questions.

You should be familiar with common social platforms and baseline marketing to fully appreciate this session.
Social Media Isn't Failing, You're Failing At Social Media

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  • // Blog Indiana #BIN2012 – Social Media Near Misses and Outright Failures - Presented by Kevin Mullett August 10th 2012.Social media isn’t as much about the tools you use or the online community you join, but about the story you tell and presence you make. Creating a clean online presence is all about remembering some simple concepts.Photo by: Hans Gerwitz – fail stamp
  • // Blog Indiana #BIN2012 – USE TOOLS, DON’T BE ONERelationships are Not About The Tools.Social media and online marketing isn’t as much about the tools you use or the online community you join, but about the story you tell and presence you make. If I can’t find you, I can’t hear or share your story and I certainly can’t start building a relationship.The suggestion by others that we know what we are talking about does not preclude the tendency for others to attempt to research the validity of that claim.
  • // Blog Indiana #BIN2012 – Get your house in order first!Go to getlisted.org and complete that task. Keep name, address, phone consistent!
  • // Blog Indiana #BIN2012 - How about some cuddle time first?Social media me monsters send “me messages”, like dm’s and Facebook messages, right after connecting.
  • // Blog Indiana #BIN2012 – HYPE & HYSTERIAThere is a lot of misinformation, speculation, opinion and hype being spread about online marketing. Worse is the expectation that social media should be free, effortless, and easy, yet produce greater ROI.And marketers are great at coming up with new terms like inbound marketing, content marketing, earned media, permission marketing, or they will say things like SEO is dead and other such nonsense to try and change the story.
  • // Blog Indiana #BIN2012 – FREE TO USE, NOT DOWhile social media is free to use, it is not free to do. Weigh time and attention against opportunity and return.
  • // Blog Indiana #BIN2012 – BUDGET & STRATEGYWinning requires knowledge: To win against your competitors in the search optimization game requires some knowledge, unless your competition isn’t trying. It’s easy to win if there is no competition. To win requires an understanding of the rules so you don’t get disqualified. You can be the best driver, but if you are stuck in the back of the pack you will not have a chance to show it. Optimization is part of the race regardless if you have the knowledge or not. Of course you need to decide early on how much winning is worth and what your budget is to go after it. And like most things if you don’t have a strategy, well, we all know how that goes.At this very race a competitor was disqualified for getting a bit too creative with the rules. This is analogous to black hat search optimization techniques.
  • // Blog Indiana #BIN2012 – THE “SOCIAL THREE”You are here to find out how to add social media into your event marketing mix, but let’s start by actually talking about what I call the “social three”. Why? Because people use these terms interchangeably, when they are not in fact interchangeable. If you think about it we could just remove the “social” moniker off all of these and we would have good old fashion traditional media, networking, and marketing methods. Today we will discuss various aspects of the social sphere and social media optimization. Now the information I present today, much like search engine optimization information, will have a limited shelf life. A scant 7 years ago Facebook was created in a dorm room and now has more users than the population of the United States. A year ago many of you had no idea what Twitter was, now it has gone mainstream and is in countless TV commercials. I could waste the entirety of this seminar just talking about the rise and fall of various social services, percentage of market share, types of people who use each, etc. Instead I am going to breeze by some of those items at a high level, so I can spend more time giving you social marketing tips that will help your business.» social media which represents the tools we use for building followers, friendships, & contacts. Tools like twitter, facebook, linkedin, youtube, friendfeed, Buzz, foursquare, ning, to name only a fraction of the available services. Each have strengths and weaknesses and each need to be evaluated so we can put our time into the ones that will reap the largest ROI. I have both online and offline media tools represented because they are all just visibility tools.» social networking is the day to day interaction we have with contacts built using the various social media tools/services, in other words the “social” part. It is no different then when you attend a party, that you might otherwise pass on, in order to touch base with clients or potential clients. Now some might also toss in social networks, but let’s not make things confusing. Each tool has the potential to reach a percentage of your ideal market segment, group, individuals, or demographic. This is also to extend and optimize your circle of influence.» social marketing is the subtle, or not so subtle, use of one or more online tool to promote your business to the network you have established. Again no different than reminding those people you meet at parties, “hey I build killer websites, you should have me do one for you”. Over simplified? Maybe, but the real reason we’re here is to learn how to put this all into motion. We want to avoid the Me Monster. (me monster by Brian Regan)
  • // Blog Indiana #BIN2012 – NO SILVER BULLETSNo marketing media channel has 100% eyeballs or is 100% effective. We need to prioritize based on goals, resources, and business objectives.
  • // Blog Indiana #BIN2012 – WHAT DO CUSTOMERS PREFER?Social media isn’t about what you prefer, but rather where your ideal audience is listening and can be engaged. Which phone line will you be ignoring today?http://rapportive.com/, http://gist.com/, https://www.xobni.com/, https://www.rapleaf.com/ ($100 to search social for 10,000 emails)
  • // Blog Indiana #BIN2012 – IT DOESN’T WORK, I TRIED.Don’t be surprised when you get very little value out, of that which you put very little value in.
  • // Blog Indiana #BIN2012 – DO YOU SEE THE VALUE?Social media works best when you are a willing participant, see value, & treat it like a lifestyle, instead of a task.At the end of the day if you really don’t see and believe in the value, you will not be convinced to participate at a level that is likely to yield results. Social media works best when you are a willing participant, see value, & treat it like a lifestyle, instead of a task.Sometimes people try social media out, as if it isn’t known to work, and quite because they see no return. If they were to be honest, they might see that the effort put in was not sufficient to see those results.
  • // Blog Indiana #BIN2012 – BUT I DON’T WANT TO MIX BUSINESS WITH MY PERSONAL LIFEBusinesses tell me all the time that they don’t want to mix business with pleasure then they go to conference like this and get hammered in the bar.
  • // Blog Indiana #BIN2012 – THE PRIVACY EXCUSEBut…my privacy! formerly found on street corners are you really all that invisible who did we do business with 30-40 years ago? distribution does not equal visibility
  • // Blog Indiana #BIN2012 – THE PRIVACY EXCUSE PART IIWe give up privacy for opportunity or gain in other ways more frequently than we might realize. surveys on the back of receipts for a cheeseburger your habits tracked and targeted, for rewards
  • // Blog Indiana #BIN2012 – GRAB YOUR BRAND/IDENTITYEasy social media brand and identity checks: Use a service like namechk.com to go grab your brands social id’s. I think it is wise for both branding reasons, and for online marketing presence to grab them. If you have an intern, this would be a great task to set them out on. Which ones are important? Which ones don’t you want a competitor or squatter to have? While the backlink value for many is not high, the fact that search engines are constantly crawling these networks is worth noting. This is especially important while the crawl rate on your website is low.Posting links to some of these networks, like twitter.com, friendfeed.com, ning.com, mybloglog.com, and others where the search engines already spend a significant amount of time, can lead to pages being indexed in under an hour radically improving the time it takes for your sites content to be available to potential searchers.Extra credit actions: namechk.com free, http://usernamez.com/ free (?),http://claimid.com/free (?), http://knowem.com/ $$ (400), http://claim.io/welcome $ (300)
  • // Blog Indiana #BIN2012 – WHAT KIND OF EVIDNECE DO YOU LEAVE BEHIND?What are you leaving behind? Pictures at parties, thoughts, complaints, and/or hurtful words. An easy rule to go by is, don't put anything online that you wouldn't want to see on a billboard that your mom drives past. And remember your privacy settings don't prevent people that you have let in, from taking things out. photo by: West McGowan - http://www.flickr.com/photos/westm/3379293362/
  • // Blog Indiana #BIN2012 – WHOOPSBilly forgot that everyone he knows could see that. See also Socialcam.
  • // Blog Indiana #BIN2012 – WHAT KIND OF REPUTATION ARE YOU CREATING?Reputations can be hard to shake, especially online. What you post today will likely be visible by someone for a great many tomorrows. So what’s it going to be? Are you going to help others or be an online bully? Will you provide posts that attract or repel the type of attention business owners want?photo by: Horton Goup - hortongroup.com / http://www.sxc.hu/photo/1086602
  • // Blog Indiana #BIN2012 – 1-800 HOW’S MY SOCIAL BEHAVIOR?What’s the intent or motive? I caught you I disapproveI disagreeI am going to hurt you and make you pay, even though I don’t have a vested interest and have not verified factsMashable - http://mashable.com/2012/07/18/shell-hoax/ &http://mashable.com/2012/07/20/celebboutique-misguided-aurora-tweet-sparks-twitter-outrage/
  • // Blog Indiana #BIN2012 – ONLINE VIGILANTIESIt is a good policy to be willing to extend grace in expectation of someday needing it. Let us not make the goal catching people and brands doing it wrong but rather praise them for doing it right. ScottStratten – Check your facts before you shell out info: http://www.unmarketing.com/2012/07/18/check-your-facts-before-you-shell-out-info/ & Mashable : http://mashable.com/2012/07/18/shell-hoax/Anthony Juliano – Tweet & sour: the worth thing about poorly worded posts might be our response to them: http://anthonyjuliano.wordpress.com/2012/07/28/tweet-and-sour-the-worst-thing-about-poorly-worded-social-media-posts-might-be-our-response-to-them/Danny Sullivan – Minding your manners when sharing in social media - http://news.cnet.com/8301-33620_3-57480331-278/minding-your-manners-when-sharing-in-social-media/Natalie Wolchover for NBC News – Why is everyone on the Internet so angry?: http://bodyodd.nbcnews.com/_news/2012/07/30/13034875-why-is-everyone-on-the-internet-so-angry?lite?ocid=twitter
  • // Blog Indiana #BIN2012 – AM I POPULAR AND IMPORTANT YET?Looking at bogus social media analytics and measurement. We also must consider carefully how much weight we put on the types of people we engage with. These are great people to engage with, but they are likely to fill our pride tank before filling the coffers of our companies.
  • // Blog Indiana #BIN2012 – THIS IS THE WRONG FOCUSWhat do you suppose the chances that any of these bought followers or fans will be someone you could or will do business with? Are they even real?
  • // Blog Indiana #BIN2012 – THIS IS ABOUT VANITY, NOT ACCOUNT VITALITYIf 87% of this persons followers have never tweeted, how can they provide any value? Where is the value? This person uses the followback ‘group’, but doesn’t follow back.
  • // Blog Indiana #BIN2012 – IS THIS RELATIONSHIP BUILDING?Bing even promotes this behavior. http://www.bing.com/community/site_blogs/b/webmaster/archive/2012/01/12/things-you-should-avoid.aspx
  • // Blog Indiana #BIN2012 – THE RALLY’S FOURSQUARE INCIDENTIs this how your company would handle a complaint? YourFacebook page is a contact page for your business.
  • // Blog Indiana #BIN2012 – THIS IS HOW YOU HANDLE IT… only quicker.
  • // Blog Indiana #BIN2012 – UNEXPECTED SERVICEI had ZERO expectation they were going to know what to do, but I was totally impressed when they did.
  • // Blog Indiana #BIN2012 – WHY DON’T THEY LIKE US?Consider this: Are we clear with our message? Is design or action most important? What is our call to action? What is in it for them?Icons are notifications, not calls to action.
  • // Blog Indiana #BIN2012 – ME, ME, AND MEHow many of you who desire article comments, amplification of your social posts, and professional recommendations take the time to provide them?photo by: me, Kevin Mullett.
  • // Blog Indiana #BIN2012 – SIGNAGE HELPS EVERYONESignage helps educates your customers and your staff about your online social presence. Which of these two will grow their Facebook page?Text “likecirrusabs” to 32665 to like us on Facebook. See other Countries codes here https://www.facebook.com/help/?faq=130694300342171.
  • // Blog Indiana #BIN2012 – CONNECT THE DOTS…Most make nothing more than feeble attempts. Literally amounting to nothing more than after thoughts. The AAF makes no attempt at all.
  • // Blog Indiana #BIN2012 – TIE OFFLINE, ONLINE, AND MOBILE CAMPAIGNS TOGETHERIf you are going to advertise, tie the whole promotion together with a campaign. In print, on air, online, and in-store.
  • // Blog Indiana #BIN2012 – Do you understand the rules?Icon is the wrong sizeYour not allowed to promote contests on Timeline Cover PhotoWhat is the focus
  • // Blog Indiana #BIN2012 – REALLY?What were they thinking? How exactly was this supposed to work? Did anyone test this?photo by: Scott Howard @ScLoHo.
  • // Blog Indiana #BIN2012 – ANOTHER QR CODE IMPLEMENTATION FAILUREThe real failure of QR Code usage: nonstrategic, uncreative, and untested implementation.http://qrcode.good-survey.com/
  • // Blog Indiana #BIN2012 – TEST, TEST, AND TEST AGAIN Test on new and old devices In different lighting With various applications At expected distances Time to recognition (seeking) Combo of all of the abovehttp://bit.ly/vZNsFG (testing article)
  • // Blog Indiana #BIN2012 – CLICK “LIKE” IF YOU BREATH AIRAsking people to click like if they breath air is not a content strategy. It is a very fine line of being a creative way to keep in front of people or being perceived as spam!
  • // Blog Indiana #BIN2012 – FOURSQUARE FTW!Are you monitoring your buildings Foursquare activity?Is anyone checking in See who publically checks in Watch for positive or negative comments Catch inappropriate photos
  • // Blog Indiana #BIN2012 – MONITOR FOURSQUARE ACTIVITYAre you monitoring your companies Foursquare activity? What about the many other location based services?Is anyone checking in See who publically checks in Watch for positive or negative comments Catch inappropriate photos
  • // Blog Indiana #BIN2012 – START LISTENING & WATCHINGStart Listening and watching with the appropriate tools even if you are not participating. Set alerts for: business name(s) or brand,employee names, usernames, your brand name,competition, influencers in your field,product/service names, and misspellings.
  • // Blog Indiana #BIN2012 – OMG! DON’T LET THE INTERN DO IT!Carefully monitor not only the reputation you create, but that which is created about you. While it is certainly wise to question how a lesser experienced person will handle you public facing communication, don’t forget that you cannot control what is said about you by others and that those comments may be far more damning.
  • // Blog Indiana #BIN2012 – IS THISE REALLY A GOOD IDEA?Before you run contests and/or utilize new methods of reaching people: Consider the demographic Will participation add frustration if they don’t have an account or can’t access it (no wifi)
  • // Blog Indiana #BIN2012 – INVEST IN OWNERSHIPPretend that this is the old west and you can very inexpensively go out and lay claim to a piece of property to call your own. It may seem like a lot right now, but it is the best investment you can make, because it is an investment in yourself. And you’re worth it!
  • // Blog Indiana #BIN2012 – INVEST IN OWNERSHIP Jobs will change, your name won’t: you are likely to changejobs many times in your lifetime, however save for a few reasons, your name will not. Free services come and go so own a domain! $10/ year (do it)
  • // Blog Indiana #BIN2012 – HERE’S THE KEY TO… Never let another company or employee use their account information to set up accounts for you unless they are prepared to turn it over to you. Create a company gmail account and use that for accounts.Photo by: Rachel Scott Halls - chastity belt
  • // Blog Indiana #BIN2012 – A CLICK IS NOT A BLOOD OATHFacebook events are easy and cheap, but you sacrifice real thoughtful signups, info gathering, and at times a commitment to come. What about people who are not on Facebook?
  • // Blog Indiana #BIN2012 – KEEP YOUR TRAFFIC, SEO & VISIBILITY!Embed signup capability via services like eventbriteClients often talk about how hard it is to find things to blog or post news about when in reality they are letting things they are already doing go un-optimized. Don’t give away traffic, search engine optimization and brand visibility to third party sites.
  • // CDPI - Summer Leadership Institute #CDPISLI – WHAT TO WRITEClients often talk about how hard it is to find things to blog or post news about when in reality it’s right in front of them. Don’t give away traffic, search engine optimization and brand visibility to third party sites or email only responses.
  • // Blog Indiana #BIN2012 – PREPARE YOURSELF AND YOUR BUSINESS FOR ONLINE ENGAGEMENTAre you prepared for Google+ business, networking, or connections?Create a personal account Tie it to your Youtube account Buy a webcamPractice with someone (me)
  • // Blog Indiana #BIN2012 – AVOID FAILURE BY USING THE H.E.L.P. PHILOSOPHYH.E.L.P. philosophy = Humanize your message, Encourage conversation, Listen first, Promote Less.
  • // Blog Indiana #BIN2012 - LET’S CONNECTDon’t wait to start building your online and offline network. Need an easy start? Search for Kevin Mullett, find me on a network you already participate on and say hello.http://www.kevinmullett.com/about/ and check out http://www.cirrusabs.com/.Picture by: Joe Shoemaker - http://www.flickr.com/photos/joeshoe/5740389452/
  • // Blog Indiana #BIN2012Photography by KevinMullett or Stock agencies unless noted below.Sam Stratman – restroom qr codesWest McGowan – empty billboardHorton Group – mean dog behind fenceScott Howard – QR Code BillboardRachel Scott Halls - chastity beltJoe Shoemaker – untitled pic of me
  • Transcript

    • 1. SOCIAL MEDIA NEAR MISSES & OUTRIGHT FAILURES@kmullett Blog Indiana #BIN2012
    • 2. Social media and online marketing isn’t about the tools you use or the online community you join, but about the story you tell and presence you make. USE TOOLS, DON’T BE ONE@kmullett Blog Indiana #BIN2012
    • 3. ACTION: GET YOUR HOUSE IN ORDER FIRST! Grab your local listings: getlisted.org Keep name, address, phone consistent!@kmullett Social Media Summit #SMSFW
    • 4. HOW ABOUT SOME CUDDLE TIME FIRST? Social media me monsters send “me messages”, like dm’s and Facebook messages, right after connecting.@kmullett Blog Indiana #BIN2012
    • 5. There is a lot of misinformation,speculation, opinion and hypebeing spread about onlinemarketing. Worse is theexpectation that social mediashould be free, effortless, andeasy, yet produce greater ROI. HYPE & HYSTERIA@kmullett Blog Indiana #BIN2012
    • 6. While social media is free to use, it is not free to do. Weigh time and attention against opportunity and return. It is also not a task you complete! FREE TO USE, NOT DO@kmullett Blog Indiana #BIN2012
    • 7. BUDGET & STRATEGY@kmullett Blog Indiana #BIN2012
    • 8. @kmullett Blog Indiana #BIN2012
    • 9. No marketing media channel has 100% eyeballs or is 100% effective. We need to prioritize based on goals, resources, and business objectives. NO SILVER BULLETS@kmullett Blog Indiana #BIN2012
    • 10. WHAT DO THEY PREFER? Which phone line will you be ignoring today? ACTION: Tools to find your audience:@kmullett Blog Indiana #BIN2012
    • 11. SOCIAL MEDIA DOESN’T WORK… Don’t be surprised when you get very little value out, of that which you put very little value in.@kmullett Blog Indiana #BIN2012
    • 12. Social media works best when you are a willing participant, see value, & treat it like a lifestyle, instead of a task. DO YOU SEE THE VALUE?@kmullett Blog Indiana #BIN2012
    • 13. BUT I DON’T WANT TO MIX BUSINESS… Please tell me all about how you don’t want to mix business with pleasure while I watch you get hammered at this trade show or conference. Fear or Opportunity?@kmullett Blog Indiana #BIN2012
    • 14. @kmullett Blog Indiana #BIN2012
    • 15. @kmullett Blog Indiana #BIN2012
    • 16. ACTION: GRAB YOUR BRAND/IDENTITY namechk.com@kmullett Blog Indiana #BIN2012
    • 17. EVIDENCE@kmullett Blog Indiana #BIN2012
    • 18. WHOOPS Billy See also: Socialcam@kmullett Blog Indiana #BIN2012
    • 19. REPUTATION@kmullett Blog Indiana #BIN2012
    • 20. 1-800 HOW’S MY SOCIAL BEHAVIOR? What’s the intent, motive, and message? • I caught you • I disapprove • I disagree • I am going to hurt you and make you pay…@kmullett Blog Indiana #BIN2012
    • 21. ONLINE VIGILANTES It is a good policy to be willing to extend grace in expectation of someday needing it.@kmullett Blog Indiana #BIN2012
    • 22. AM I POPULAR AND IMPORTANT YET?@kmullett Blog Indiana #BIN2012
    • 23. THIS IS THE WRONG FOCUS Would any of these people be your ideal demographic?@kmullett Blog Indiana #BIN2012
    • 24. VANITY, NOT ACCOUNT VITALITY Ratio! Where is the value? He uses #followback, but doesn’t.@kmullett Blog Indiana #BIN2012
    • 25. ARE YOU BUILDING RELATIONSHIPS? Bing even promotes this behavior. — Authority according to Bing.@kmullett Blog Indiana #BIN2012
    • 26. THE RALLY’S FOURSQUARE INCIDENT This IS a company contact page. Is this how your company would handle a complaint?@kmullett Blog Indiana #BIN2012
    • 27. THIS IS HOW YOU HANDLE IT … only quicker.@kmullett Blog Indiana #BIN2012
    • 28. UNEXPECTED SERVICE I had ZERO expectation they were going to know what to do, but I was totally impressed when they did.@kmullett Blog Indiana #BIN2012
    • 29. WHY DON’T THEY LIKE US? • Are we clear with our message? • Is design or action most important? • What is our call to action? • What is in it for ME? • Icons are notifications, not calls to action.@kmullett Blog Indiana #BIN2012
    • 30. How many of you who desire article comments, amplification of your social posts, and professional recommendations take the time to provide them? ME, ME, AND ME@kmullett Blog Indiana #BIN2012
    • 31. SIGNAGE HELPS EVERYONE Which of these two will grow their Facebook page? Text “like cirrusabs” to 32665.@kmullett Blog Indiana #BIN2012
    • 32. CONNECTING THE DOTS… or Do these printed pieces promote social channels? What is the social strategy?@kmullett Blog Indiana #BIN2012
    • 33. TIE OFFLINE/ONLINE/MOBILE TOGETHER In print, on air, online, and in-store. i.e. connecting the dots with contiguous marketing.@kmullett Blog Indiana #BIN2012
    • 34. DO YOU UNDERSTAND THE RULES? Breaking TOS and rules of graphic decency.@kmullett Blog Indiana #BIN2012
    • 35. REALLY?@kmullett Blog Indiana #BIN2012
    • 36. The real failure of QR Code usage: nonstrategic, uncreative, and untested implementation. QR CODE FAILURE@kmullett Blog Indiana #BIN2012
    • 37. ACTION: TEST, TEST, TEST! • Test on new and old devices • In different lighting • With various applications • At expected distances • Time to recognition (seeking) • Combo of all of the above http://bit.ly/vZNsFG (article)@kmullett Blog Indiana #BIN2012
    • 38. CLICK “LIKE” IF YOU BREATH AIR A creative way to keep in front of people (edgerank) or spam? It can be a very fine line!@kmullett Blog Indiana #BIN2012
    • 39. FOURSQUARE FTW!@kmullett Blog Indiana #BIN2012
    • 40. ACTION: MONITOR FOURSQUARE ACTIVITY • Is anyone checking in • See who publically checks in • Watch for positive or negative comments • Catch inappropriate photos Don’t forget about other location services.@kmullett Blog Indiana #BIN2012
    • 41. ACTION: START LISTENING & WATCHING Set alerts for: business name(s) or brand, employee names, usernames, your brand name, competition, influencers in your field, product/service names, and misspellings.@kmullett Blog Indiana #BIN2012
    • 42. Carefully monitor not only the reputation you create, but that which is created about you. DON’T LET THE INTERN DO IT!@kmullett Blog Indiana #BIN2012
    • 43. IS THIS REALLY A GOOD IDEA? • Consider the demographic • Will participation add frustration if they don’t have an account or can’t access it (no wifi)@kmullett Blog Indiana #BIN2012
    • 44. OWNERSHIP@kmullett Blog Indiana #BIN2012
    • 45. ACTION: INVEST IN OWNERSHIP You are likely to change jobs many times in your lifetime, however save for a few reasons, your name will not. Free services come and go! Own a domain! $10/ year (do it)@kmullett Blog Indiana #BIN2012
    • 46. Never let another company or employee use their account information to set up accounts for you, unless they are prepared to turn it over to you. Create a company gmail account and use that for accounts. HERE’S THE KEY TO…@kmullett Blog Indiana #BIN2012
    • 47. A CLICK IS NOT A BLOOD OATH Facebook or G+ events. • No formal signup • No info gathering • No commitment • Not for everyone • Lost traffic & SEO@kmullett Blog Indiana #BIN2012
    • 48. ACTION: KEEP TRAFFIC, SEO & VISIBILITY! Embed signup capability via services like eventbrite@kmullett Blog Indiana #BIN2012
    • 49. Clients often talk about how hard it is to find things to blog or post news about when in reality it’s right in front of them. Don’t give away traffic, search engine optimization and brand visibility to third party sites or email only responses. WHAT TO WRITE@kmullett CDPI - Summer Leadership Institute #CDPISLI
    • 50. ACTION: PREPARE FOR BUSINESS • Create a personal G+ and Spreecast account • Tie it to your Youtube account • Buy a webcam • Practice with someone (me)@kmullett Social Media Summit #SMSFW
    • 51. Avoid failure.Humanize yourmessage, Encourageconversation, Listenfirst, Promote Less. H.E.L.P PHILOSOPHY@kmullett Blog Indiana #BIN2012
    • 52. ME@kmullett cirrusabs.com / @cirrusabs
    • 53. Photography by Kevin Mullett or Stock agencies unless noted below. Sam Stratman – restroom qr codes West McGowan – empty billboard Horton Group – mean dog behind fence Scott Howard – QR Code Billboard Rachel Scott Halls - chastity belt Joe Shoemaker – untitled pic of me ATTRIBUTION@kmullett cirrusabs.com / @cirrusabs

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