Social Media Failures and How to Avoid Them - AllFacebook SF TOP 10

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This is a TOP 10 list with commentary from @socialmktgfella. The full version can be viewed here » http://slidesha.re/MjgJ7z
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The success or failure of your online marketing and social media strategy rests in correct execution. And while we may have some success despite obvious mistakes, or when flying by the seat of our pants, we have to ask what are we

leaving on the table. These small missing factors have a huge impact on the value and return from any campaign. How could we get more for roughly the same effort? What mistakes are leading to false proclamation that social can't work in your business, industry, or field? It's time for a second set of eyes and input. This session will highlight real world examples of social media usage that failed to connect the dots, and will provide minor adjustments that would have resulted in exponential results.

Follow @kmullett for more fun examples of daily marketing mistakes.

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  • // San Francisco #AllFacebookConf – Social Media failures and how to avoid them – top 10. Presented by Kevin Mullett June 28th 2012.Social media isn’t as much about the tools you use or the online community you join, but about the story you tell and presence you make.Photo attribution to Hans Gerwitz. Used under Creative Commons. – fail stampHttp://www.cirrusabs.com
  • // San Francisco #AllFacebookConf - How about some cuddle time first?Social media me monsters send “me messages” like dm’s and Facebook messages right after connecting.
  • // San Francisco #AllFacebookConf – PRIVACY.But…my privacy! formerly found on street corners are you really all that invisible who did we do business with 30-40 years ago? distribution does not equal visibility how much did you vet out the person you just handed a business card too?
  • // San Francisco #AllFacebookConf – WHAT DO CUSTOMERS PREFER?Social media isn’t about what you prefer, but rather where your ideal audience is listening and can be engaged. Which phone line will you be ignoring today?Some tools to find you audience: http://rapportive.com/, http://gist.com/, https://www.xobni.com/, https://www.rapleaf.com/ ($100 to search social for 10,000 emails)
  • // San Francisco #AllFacebookConf – BUT I DON’T WANT TO MIX BUSINESS…Businesses tell me all the time that they don’t want to mix business with pleasure then they go to conferences and tradeshows and get hammered in the bar where all can see.
  • // San Francisco #AllFacebookConf – THE RALLY’S FOURSQUARE INCIDENTIs this how your company would handle a complaint? YourFacebook page is a contact page for your business.
  • // San Francisco #AllFacebookConf – WHY DON’T THEY LIKE US?Consider this: Are we clear with our message?Is design or action most important? What is our call to action? What is in it for them?Icons are notifications, not calls to action.
  • // San Francisco #AllFacebookConf – ME, ME, AND MEHow many of you who desire article comments, amplification of your social posts, and professional recommendations take the time to provide them?
  • // San Francisco #AllFacebookConf – QR CODE FAILURESWhat were they thinking? The real failure of QR Code usage: nonstrategic, uncreative, and untested implementation.
  • // San Francisco #AllFacebookConf – FREE TO USE, NOT DOWhile social media is free to use, it is not free to do. Weigh time and attention against opportunity and return. It is also not a task you complete!
  • // San Francisco #AllFacebookConf – H.E.L.P. PHILOSOPHYH.E.L.P. philosophy = Humanize your message, Encourage conversation, Listen first, Promote Less.
  • Social Media Failures and How to Avoid Them - AllFacebook SF TOP 10

    1. Hans Gerwitz – fail stamp With commentary by Andre Bourque @socialmktgfella SOCIAL MEDIA FAILURES AND HOW TO AVOID THEM – TOP 10@kmullett San Francisco #AllFacebookConf
    2. HOW ABOUT SOME CUDDLE TIME FIRST? Social media me monsters send “me messages” like dm’s and Facebook messages right after connecting. Kevin doesnt just go straight to "liking," "following," and "promoting" after a brief social interlude. Hes not that "easy" and you shouldnt be either. Social channels are about relationship building first, sale second. - Andre Bourque@kmullett San Francisco #AllFacebookConf
    3. We do things to compromise our privacy all the time. Business cards, phone listings, mail, all without vetting who is seeing our information. So you in the flashy pink Explorer, don’t use privacy as an excuse to not participate. - Andre Bourque@kmullett San Francisco #AllFacebookConf
    4. WHAT DO CUSTOMERS PREFER? Kevin explains, selecting "some" social channels and not others is tantamount to not answering certain phone lines. Its not about our preferences anymore, its about our customers. - Andre Bourque Which phone line will you be ignoring today? Tools to find your audience:@kmullett San Francisco #AllFacebookConf
    5. BUT I DON’T WANT TO MIX BUSINESS… Please tell me all about how you don’t want to mix business with See #3--its not pleasure while I about "you." - watch you get Andre Bourque hammered at this trade show or conference. Fear or Opportunity?@kmullett San Francisco #AllFacebookConf
    6. THE RALLY’S FOURSQUARE INCIDENT If youre going to play in the social space, use that same space to collect your feedback. You wouldnt sell a bag of chips at one store, only to redirect a product return or complaint to another store across town, right? - Andre Bourque This IS a company contact page. Is this how your company would handle a complaint?@kmullett San Francisco #AllFacebookConf
    7. WHY DON’T THEY LIKE US? If you want to dance, you have to let people know you’re available and that they will have a good time. You can’t expect people to “LIKE” you if you don’t tell them you want to be liked and what is in it for them to do so. - Andre Bourque • Are we clear with our message? • Is design or action most important? • What is our call to action? • What is in it for ME? • Icons are notifications, not calls to action.@kmullett San Francisco #AllFacebookConf
    8. To get social attention, give social attention. Dont be cheap and leave one lone doughnut with the mysterious pink icing on it that no one wants. Who ate the others Kev? - Andre Bourque How many of you who desire article comments, amplification of your social posts, and professional recommendations take the time to provide them? ME, ME, AND ME@kmullett San Francisco #AllFacebookConf
    9. The amusing part is to realizehow many marketingapprovals this went throughen route to the finalbillboard. Know thetechnology and how itsused. - Andre Bourque The real failure of QR Code usage: nonstrategic, uncreative, and untested implementation. QR CODE FAILURES@kmullett San Francisco #AllFacebookConf
    10. While social media is free to use, it is not free to do. Weigh time and attention against opportunity and return. It is also not a task you complete! Dont just go out there socially wailing around. Have a strategy, goals, and a purpose. Much like work, exercise, and a late-night phone call to your ex. - Andre Bourque FREE TO USE, NOT DO@kmullett San Francisco #AllFacebookConf
    11. The value of social channels is the opportunity, to connect in a sincere fashion. Seize it, or dont use it at all. Customers know the difference (see "Feast On" #5, as an example of what not to do). - Andre BourqueAvoid failure.Humanize yourmessage, Encourageconversation, Listenfirst, Promote Less. H.E.L.P PHILOSOPHY@kmullett Like the top 10? See the full presentation here.

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