QR Codes are a potential technique, and like all techniques, they only work as well as the strategy and implementation behind the use. In this presentation we look at what QR Codes can do and how we might use them effectively.
QR Codes are not a 100% strategy. In other words they should be used to attract the percentage of people who are attracted to them and have the means and knowledge to do so. Expecting QR Codes to magically produce results exceeding those of all other forms of marketing is unrealistic.
Presented by Kevin Mullett, Director of Product Development for Cirrus ABS for NITA (Networking Information Technology Association)