QR Codes: Quick Start - Strategy // by Kevin Mullett                kevinmullett.com                twitter.com/kmullett  ...
// qr codes, what do they do?                                @kmullett // # NITAQR
// would you rather type all this in?                make it easy to enter information                                    ...
// would you type in lat/long info?                make it easy to be found                                       @kmullet...
// not everyone will scan it and that’s OK     QR Codes are not appropriate in      every situation and aren’t likely     ...
// hey which venue is yours?               make it easy to check in                                          @kmullett // ...
// send them directly to LIKE your page?               make it easy to be social                                          ...
// what was that un-type-able password?              remove frustration              Th1sI5HowT3chPe0pleM4kePW            ...
// formulate a strategy     slapping a QR Code on something       is not a strategy. how does this       move the user to ...
// waiting time becomes shopping time video » http://youtu.be/fGaVFRzTTP4                                       @kmullett ...
// tell them what is in it for them  would you scan this?                                      @kmullett // # NITAQR
// tie the offline/online efforts together  would you scan this?                                      @kmullett // # NITAQR
// take users someplace appropriate                                  @kmullett // # NITAQR
// an inexpensive potential technique     the real failure of QR Code usage:       nonstrategic, uncreative, and       unt...
// making me work for it  would you scan this?                           @kmullett // # NITAQR
// who is going to scan this?    what were they thinking?  image courtesy @ScLoHo        @kmullett // # NITAQR
// why won’t this one work?                              what is this?                                       @kmullett // ...
// he doesn’t care what the experts say                         garners attention                                    @kmul...
// how do you make one?              my favorite manual qr code                generator.              http://qrcode.good-...
// why you need to shorten them                                 http://www.cirrusabs.com/blog/testing-qr-                 ...
// test, test, test!                       •   on new and old devices                       •   in different lighting     ...
// track the results!                        •   create shortened links                        •   custome landing URLs   ...
// not everyone will scan it and that’s OK     Just because someone even has       the technology required, does       not...
// all the links plus extras   QR Code tools: (bit.ly bundle)   http://bitly.com/AkKctv   slides will be available on our ...
// get tips, tricks, invites, and info                     Find out what’s in                     The Puzzle Box          ...
QR Codes: Quick Start - Strategy // by Kevin Mullett                kevinmullett.com                  cirrusabs.com       ...
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QR Codes: Quick Start - Strategy - NITA

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QR Codes are a potential technique, and like all techniques, they only work as well as the strategy and implementation behind the use. In this presentation we look at what QR Codes can do and how we might use them effectively.
QR Codes are not a 100% strategy. In other words they should be used to attract the percentage of people who are attracted to them and have the means and knowledge to do so. Expecting QR Codes to magically produce results exceeding those of all other forms of marketing is unrealistic.

Presented by Kevin Mullett, Director of Product Development for Cirrus ABS for NITA (Networking Information Technology Association)

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QR Codes: Quick Start - Strategy - NITA

  1. 1. QR Codes: Quick Start - Strategy // by Kevin Mullett kevinmullett.com twitter.com/kmullett facebook.com/kevinmullett linkedin.com/in/kevinmullett just google “kevin mullett” *note two “t’s” director of product development
  2. 2. // qr codes, what do they do? @kmullett // # NITAQR
  3. 3. // would you rather type all this in? make it easy to enter information @kmullett // # NITAQR
  4. 4. // would you type in lat/long info? make it easy to be found @kmullett // # NITAQR
  5. 5. // not everyone will scan it and that’s OK QR Codes are not appropriate in every situation and aren’t likely to produce jaw-dropping conversion. @kmullett // # NITAQR
  6. 6. // hey which venue is yours? make it easy to check in @kmullett // # NITAQR
  7. 7. // send them directly to LIKE your page? make it easy to be social @kmullett // # NITAQR
  8. 8. // what was that un-type-able password? remove frustration Th1sI5HowT3chPe0pleM4kePW @kmullett // # NITAQR
  9. 9. // formulate a strategy slapping a QR Code on something is not a strategy. how does this move the user to action? @kmullett // # NITAQR
  10. 10. // waiting time becomes shopping time video » http://youtu.be/fGaVFRzTTP4 @kmullett // # NITAQR
  11. 11. // tell them what is in it for them would you scan this? @kmullett // # NITAQR
  12. 12. // tie the offline/online efforts together would you scan this? @kmullett // # NITAQR
  13. 13. // take users someplace appropriate @kmullett // # NITAQR
  14. 14. // an inexpensive potential technique the real failure of QR Code usage: nonstrategic, uncreative, and untested implementation. @kmullett // # NITAQR
  15. 15. // making me work for it would you scan this? @kmullett // # NITAQR
  16. 16. // who is going to scan this? what were they thinking? image courtesy @ScLoHo @kmullett // # NITAQR
  17. 17. // why won’t this one work? what is this? @kmullett // # NITAQR
  18. 18. // he doesn’t care what the experts say garners attention @kmullett // # NITAQR
  19. 19. // how do you make one? my favorite manual qr code generator. http://qrcode.good-survey.com/ @kmullett // # NITAQR
  20. 20. // why you need to shorten them http://www.cirrusabs.com/blog/testing-qr- codes-for- scannability?utm_source=Presentations&ut m_medium=Slides&utm_content=QRCode &utm_campaign=NITA or the same link shortened below with 30% error correction http://bit.ly/vZNsFG too small and no contrast @kmullett // # NITAQR
  21. 21. // test, test, test! • on new and old devices • in different lighting • with various applications • at expected distances • time to recognition (seeking) • combo of all of the above http://bit.ly/vZNsFG @kmullett // # NITAQR
  22. 22. // track the results! • create shortened links • custome landing URLs • use google url builder • review analytics @kmullett // # NITAQR
  23. 23. // not everyone will scan it and that’s OK Just because someone even has the technology required, does not mean 100% participation or understanding and the good news is, 100% isnt required to receive a return for using them. @kmullett // # NITAQR
  24. 24. // all the links plus extras QR Code tools: (bit.ly bundle) http://bitly.com/AkKctv slides will be available on our site or http://slideshare.net/cirrusabs like it? please take a moment to comment! @kmullett // # NITAQR
  25. 25. // get tips, tricks, invites, and info Find out what’s in The Puzzle Box bit.ly/ThePuzzleBox or text CIRRUSABS to 71813 @kmullett // # NITAQR
  26. 26. QR Codes: Quick Start - Strategy // by Kevin Mullett kevinmullett.com cirrusabs.com twitter.com/kmullett twitter.com/cirrusabs facebook.com/kevinmullett facebook.com/cirrusabs linkedin.com/in/kevinmullett youtube.com/user/cirrusabs just google “kevin mullett” linkedin.com/companies/cirrus-abs director of product development
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