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NetCentered Marketing: Developing an Effective Marketing Plan for the Internet Era
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NetCentered Marketing: Developing an Effective Marketing Plan for the Internet Era

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  • 1. Developing an Effective Marketing Plan for the Internet Era
  • 2. Outreach/Traffic Drivers PublicWebsite Strategy Management Search Engines Word of Mouth/Viral Traditional Marketing News/Blogs Web Content Email RSS Social / Business Networks Brand Image / Graphics Brand Message / Content Apps and CMS Web Application Framework Site Content Management Tools Analytic Tools Lead Management Request Processing NetCenteredStrategy
  • 3. Outreach/TrafficDrivers -Google, Yahoo, MSN – over 95% of searches -Represents people looking for what you do -Organic Search Results -Most trusted listings (70%-80% of clicks) -Lowest cost and highest return -Search Engine Marketing- Pay Per Click Search Engines Word of Mouth/Viral Traditional Marketing News/Blogs Web Content Email RSS Social / Business Networks
  • 4. -Online content outside your website -News sites and industry publications -Blogs and directories -Product and service reviews -Online communities & forums Outreach/TrafficDrivers Search Engines Word of Mouth/Viral Traditional Marketing Email RSS Social / Business Networks News/Blogs Web Content
  • 5. -Web enables fast spreading of the word -Create compelling content, offers, and functionality worthy of spreading -Support viral marketing through website -Email a friend -Integration with “Buzz” services (Digg, Buzz, etc…) Outreach/TrafficDrivers Traditional Marketing News/Blogs Web Content Email RSS Social / Business Networks Search Engines Word of Mouth/Viral
  • 6. -Radio, TV, Print, Direct Mail, Yellow Pages, Newspaper, Outdoor, etc… -Shorten message & send to website -Integrate performance tracking metrics -Unique website tracking URLs -Tracking phone numbers Outreach/TrafficDrivers News/Blogs Web Content Email RSS Social / Business Networks Search Engines Word of Mouth/Viral Traditional Marketing
  • 7. -Push Marketing -Get your message in front of clients/prospects quickly & cost effectively -Create segmented lists with personalized messages and content -Track delivery, open, and click thru -Cross sell, up sell, & top of mind awareness Outreach/TrafficDrivers Search Engines Word of Mouth/Viral Traditional Marketing Social / Business Networks Email RSS News/Blogs Web Content
  • 8. -Access large networks of people based on geography, industry, & interests -YouTube, Flickr, Facebook, Twitter, Friend Feed, LinkedIn -Position your business and key people as experts in your field Outreach/TrafficDrivers News/Blogs Web Content Email RSS Search Engines Word of Mouth/Viral Social / Business Networks Traditional Marketing
  • 9. -Website design, flash, content layout -Establishes your image online -Builds credibility and professionalism -First impression critical to conversion Brand Image / Graphics Brand Message / Content Apps and CMS Web Application Framework PublicWebsite
  • 10. -Tell your story in powerful way -Visible copy critical to search engine visibility strategy -Use of various formats: HTML, photos, documents, video and more Brand Image / Graphics Brand Message / Content Apps and CMS Web Application Framework PublicWebsite
  • 11. -Tools to manage website content built for ease of use and efficiency -Search Engine Optimization tools -Powerful business applications for online functionality Brand Image / Graphics Brand Message / Content Apps and CMS Web Application Framework PublicWebsite
  • 12. Brand Image / Graphics Brand Message / Content Apps and CMS Web Application Framework PublicWebsite -Software that powers the website -Built in security, user management, analytics, personalization, and SEO -Modular architecture for flexibility, growth, integration, and upgradeability
  • 13. StrategyManagement Analytic Tools Lead Management Request Processing Site Content Management Tools
  • 14. StrategyManagement Site Content Management Tools Lead Management Request Processing Analytic Tools
  • 15. StrategyManagement Site Content Management Tools Request Processing Analytic Tools Lead Management
  • 16. Send Reset Name* Email * Phone * Comments * Contact Us StrategyManagement Lead Management Request Processing Site Content Management Tools Analytic Tools
  • 17. Outreach/Traffic Drivers PublicWebsite Strategy Management Search Engines Word of Mouth/Viral Traditional Marketing News/Blogs Web Content Email RSS Social / Business Networks Brand Image / Graphics Brand Message / Content Apps and CMS Web Application Framework Site Content Management Tools Analytic Tools Lead Management Request Processing NetCenteredStrategy
  • 18. The Cirrus eBusiness Suite packages the tools and methodologies necessary to execute a successful NetCentered Marketing Strategy into a powerful turnkey website solution that empowers businesses to develop, manage, and refine their strategy over time.

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