NetCentered Marketing: Developing an Effective Marketing Plan for the Internet Era

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NetCentered Marketing: Developing an Effective Marketing Plan for the Internet Era

  1. 1. Developing an Effective Marketing Plan for the Internet Era
  2. 2. Outreach/Traffic Drivers PublicWebsite Strategy Management Search Engines Word of Mouth/Viral Traditional Marketing News/Blogs Web Content Email RSS Social / Business Networks Brand Image / Graphics Brand Message / Content Apps and CMS Web Application Framework Site Content Management Tools Analytic Tools Lead Management Request Processing NetCenteredStrategy
  3. 3. Outreach/TrafficDrivers -Google, Yahoo, MSN – over 95% of searches -Represents people looking for what you do -Organic Search Results -Most trusted listings (70%-80% of clicks) -Lowest cost and highest return -Search Engine Marketing- Pay Per Click Search Engines Word of Mouth/Viral Traditional Marketing News/Blogs Web Content Email RSS Social / Business Networks
  4. 4. -Online content outside your website -News sites and industry publications -Blogs and directories -Product and service reviews -Online communities & forums Outreach/TrafficDrivers Search Engines Word of Mouth/Viral Traditional Marketing Email RSS Social / Business Networks News/Blogs Web Content
  5. 5. -Web enables fast spreading of the word -Create compelling content, offers, and functionality worthy of spreading -Support viral marketing through website -Email a friend -Integration with “Buzz” services (Digg, Buzz, etc…) Outreach/TrafficDrivers Traditional Marketing News/Blogs Web Content Email RSS Social / Business Networks Search Engines Word of Mouth/Viral
  6. 6. -Radio, TV, Print, Direct Mail, Yellow Pages, Newspaper, Outdoor, etc… -Shorten message & send to website -Integrate performance tracking metrics -Unique website tracking URLs -Tracking phone numbers Outreach/TrafficDrivers News/Blogs Web Content Email RSS Social / Business Networks Search Engines Word of Mouth/Viral Traditional Marketing
  7. 7. -Push Marketing -Get your message in front of clients/prospects quickly & cost effectively -Create segmented lists with personalized messages and content -Track delivery, open, and click thru -Cross sell, up sell, & top of mind awareness Outreach/TrafficDrivers Search Engines Word of Mouth/Viral Traditional Marketing Social / Business Networks Email RSS News/Blogs Web Content
  8. 8. -Access large networks of people based on geography, industry, & interests -YouTube, Flickr, Facebook, Twitter, Friend Feed, LinkedIn -Position your business and key people as experts in your field Outreach/TrafficDrivers News/Blogs Web Content Email RSS Search Engines Word of Mouth/Viral Social / Business Networks Traditional Marketing
  9. 9. -Website design, flash, content layout -Establishes your image online -Builds credibility and professionalism -First impression critical to conversion Brand Image / Graphics Brand Message / Content Apps and CMS Web Application Framework PublicWebsite
  10. 10. -Tell your story in powerful way -Visible copy critical to search engine visibility strategy -Use of various formats: HTML, photos, documents, video and more Brand Image / Graphics Brand Message / Content Apps and CMS Web Application Framework PublicWebsite
  11. 11. -Tools to manage website content built for ease of use and efficiency -Search Engine Optimization tools -Powerful business applications for online functionality Brand Image / Graphics Brand Message / Content Apps and CMS Web Application Framework PublicWebsite
  12. 12. Brand Image / Graphics Brand Message / Content Apps and CMS Web Application Framework PublicWebsite -Software that powers the website -Built in security, user management, analytics, personalization, and SEO -Modular architecture for flexibility, growth, integration, and upgradeability
  13. 13. StrategyManagement Analytic Tools Lead Management Request Processing Site Content Management Tools
  14. 14. StrategyManagement Site Content Management Tools Lead Management Request Processing Analytic Tools
  15. 15. StrategyManagement Site Content Management Tools Request Processing Analytic Tools Lead Management
  16. 16. Send Reset Name* Email * Phone * Comments * Contact Us StrategyManagement Lead Management Request Processing Site Content Management Tools Analytic Tools
  17. 17. Outreach/Traffic Drivers PublicWebsite Strategy Management Search Engines Word of Mouth/Viral Traditional Marketing News/Blogs Web Content Email RSS Social / Business Networks Brand Image / Graphics Brand Message / Content Apps and CMS Web Application Framework Site Content Management Tools Analytic Tools Lead Management Request Processing NetCenteredStrategy
  18. 18. The Cirrus eBusiness Suite packages the tools and methodologies necessary to execute a successful NetCentered Marketing Strategy into a powerful turnkey website solution that empowers businesses to develop, manage, and refine their strategy over time.

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