• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Audio, Video, and Imagery for Online Marketing - Fort Wayne Seminar

on

  • 2,248 views

Don't have any content to put online? Make some. How can we create compelling marketing materials to reach people when budgets are tight? This brand new presentation empowers you with the ideas, ...

Don't have any content to put online? Make some. How can we create compelling marketing materials to reach people when budgets are tight? This brand new presentation empowers you with the ideas, tools, and techniques you need to create audio, video, photography, and other images for your online marketing initiatives.


Subjects covered:
Audio: Podcasting, webcasting/webinars, including quick mobile methods.
Video: Streaming events from your phone, screen capture for instructional videos, shooting and light editing of videos, Google+ Hangouts and Hangouts On-Air.
Images: Creating calls to action and graphics for page production, plus tips for infographics.
Photography: Sourcing stock, micostock, and shooting photography with various tools.

Statistics

Views

Total Views
2,248
Views on SlideShare
1,998
Embed Views
250

Actions

Likes
4
Downloads
12
Comments
0

6 Embeds 250

http://www.cirrusabs.com 174
https://twitter.com 67
http://lanyrd.com 3
https://www.rebelmouse.com 3
http://storify.com 2
http://www.twylah.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

Audio, Video, and Imagery for Online Marketing - Fort Wayne Seminar Audio, Video, and Imagery for Online Marketing - Fort Wayne Seminar Presentation Transcript

  • Audio, Video, and Imagery for Online Marketing // Kevin Mullett cirrusabs.com twitter.com/cirrusabs facebook.com/cirrusabs youtube.com/user/cirrusabs linkedin.com/companies/cirrus-abs
  • Audio, Video, and Imagery for Online Marketing // Kevin Mullett kevinmullett.com twitter.com/kmullett facebook.com/kevinmullett linkedin.com/in/kevinmullett just google “kevin mullett” director of product development
  • // we can’t cover it all in a day…High levelReference sourceConceptualCollaborativeThought provokingAnd a gentle nudge to do more @kmullett // #FWAVI
  • // why care about audio, video, & imagery? Garner more attention in your current noise filled communities and expand your reach into new ones. @kmullett // #FWAVI
  • // types of copyright (and implications!)I’m not a lawyer, but my Spidey sense is tingling! • public domain • creative commons • fair use • exceptions • stock - royalty-free - rights managed @kmullett // #FWAVI
  • // copyright: who can you trust? Mr. X didn’t create the image, so he cannot set rights. @kmullett // #FWAVI
  • // checking the validity of copyright claim It’s on me to check! @kmullett // #FWAVI
  • // exif viewing and image search toolsWhat’s behind the digital curtain? @kmullett // #FWAVI
  • // the image use covenant Thou shalt not simply do a Google search, to find ones images, nor right clicketh on an image one likes and call it a day. In Search of Stock Photography My 49 Stock Photography Sites Mega List @kmullett // #FWAVI
  • // audio recording options mic input capable Choose the right tool smartphonepro usb or tabletcondensermic Skype recording software shotgun mic webcam digital recorder @kmullett // #FWAVI
  • // audio podcasting toolsPodcasting made simple @kmullett // #FWAVI
  • // audio editing toolsI need to bleep this bleeping thing @kmullett // #FWAVI
  • // webinarsSetting up for a webinar webcam/mic glass of water (off camera) tablet for notes $smartphone digital recorder remote presenter @kmullett // #FWAVI
  • // get over procrastination and fear Start with the record, edit, and post methods to help alleviate the fear of messing up. @kmullett // #FWAVI
  • // desktop video editing/capture toolsShoot, edit, post $ @kmullett // #FWAVI
  • // screen capture for…Quicker & more personal instruction $ @kmullett // #FWAVI
  • // where should we post our videosWhere ever there is an audience, if… yoursite.com$ $ @kmullett // #FWAVI
  • // wait, what kind of camera… “The best camera is the one that’s with you.” ~ Chase Jarvis @kmullett // #FWAVI
  • // other reasons for posting multiple placesVisible to the audience and the search engines create video sitemaps @kmullett // #FWAVI
  • // prepare for postingBe prepared. Be efficient.• Title (episode/show name)• Description• Keywords and tags• Links to supporting articles• Names of those in the video @kmullett // #FWAVI
  • // desktop video tools for streamingGo live and stream your knowledge @kmullett // #FWAVI
  • // real time video, community, & archivedWorth a serious look @kmullett // #FWAVI
  • // more miscellaneous video toolsAnd this isn’t all @kmullett // #FWAVI
  • // mobile video toolsStreaming/Live & Capture + community tools @kmullett // #FWAVI
  • // …but what is the story? All this tech won’t mean much if you’re not solving their problem or at least a bit entertaining. storyboard ideas plan for B-roll create intros/outros @kmullett // #FWAVI
  • // of course you have a story Events, interviews, office life, behind the scenes, in progress, and manufacturing step by step videos are a few to consider. @kmullett // #FWAVI
  • // graphics? images? charts?What should I make? @kmullett // #FWAVI
  • // ideas for FacebookInformative, conversational, less promotional Quality over quantity @kmullett // #FWAVI
  • // does it convey the message?A combination of multiple techniques screenshot adobe photoshop glow paint brush on tablet @kmullett // #FWAVI
  • // infographics & chartsI want me some of that action @kmullett // #FWAVI
  • // cloud/web imagery toolsPhotoshop is not required… @kmullett // #FWAVI
  • // desktop imagery toolsTools aid in creativity, they don’t provide it… @kmullett // #FWAVI
  • // mobile imagery toolsMobile image apps (too many to list iOS/Android/etc) @kmullett // #FWAVI
  • // imagery – and even moreWe are not even considering things likeGoogle Chrome extensions and Adobe AIR. @kmullett // #FWAVI
  • // types of photography & why we like them What kind of photography do you like, and do you know why you like it? Let’s try a little experiment. @kmullett // #FWAVI
  • // your smartphone vs a dslr Can you even tell the difference at sizes typically used for online marketing? @kmullett // #FWAVI
  • // mobile vs dslr at header image size @kmullett // #FWAVI
  • // sizing images Sizing impacts quality, experience, and SEO!h 600KB or 60KB w @kmullett // #FWAVI
  • // thou shall count to three The rule of thirds and groups of three. Learn it. Know it. Live it. @kmullett // #FWAVI
  • // memes & text over images how & why What is the goal?fixed link @kmullett // #FWAVI
  • // photo strips, grids, and boothsTell a story… @kmullett // #FWAVI
  • // panoramicGo big and show off! @kmullett // #FWAVI
  • // even more specializedUnique things grab attention $ @kmullett // #FWAVI
  • // social media sizing chartAll the x’s and y’s right here Download our Twitter Header Template Download the whole graphic @kmullett // #FWAVI
  • Audio, Video, and Imagery for Online Marketing // Kevin Mullett kevinmullett.com cirrusabs.com twitter.com/kmullett twitter.com/cirrusabs facebook.com/kevinmullett facebook.com/cirrusabs linkedin.com/in/kevinmullett youtube.com/user/cirrusabs just google “kevin mullett” linkedin.com/companies/cirrus-abs director of product development