Being able to scale business team productivity trumps everything. In this powerpoint, Peter Curran, President and co-Founder of Cirrus10 www.cirrus10.com and Monica Delehanty, VP of Site Operations at YDesign Group www.ydesigngroup.com share the story of the implementation of Oracle Endeca Guided Search and Experience Manager after YDesign Group struggled with SLI and Solr. The onsite user experience driven by Oracle Endeca Guided Search and Experience Manager is drastically improved and business user productivity has increased. This presentation was given at Spark::Red's https://www.sparkred.com/ Insight West conference in San Francisco on Thursday May 12, 2016 at the headquarters of New Relic https://newrelic.com/.

1. Monica Delehanty, VP Operations, YDesign Group
Peter Curran, President, Cirrus10

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7. Rugs
Cribs
Pendant
s
Ottoman
s
Gliders
Floor
Lamps
Pendant
s
Desk
Lights
Planters
Lounge
Chairs
Office
Chairs
Cabinets
Suspensio
n
Lights
Dining
Tables
Coffee
Carafes
Toilets
Game
Tables
Flatware
Kids
Lights
Pendant
s
Beds
Clocks
Crafts
Outdoor
Chairs
Showers
Statement
Lights
Desks
Bathtubs
Planters
Pendant
s
Lounge
Chairs
Tea
Kettles
Toilets
Coffee
Tables
Mirrors +
Vanities
Ceiling
Fans
Medicine
Cabinets
Stools
Side
Chairs
Rugs
Rockers
Bookshelve
s
Assortment:
• Over 400 Brands
• Over 200 Product Categories
• Groupings by Designer
• Groupings by Collections
Customers:
• Consumers
• Trade Customers (B2B)
• 15 years in business
• 100+ employees
• Category experts +
Sales support locally
• HQ: Walnut Creek, CA
• Homegrown platforms

8. YDesignGroup is an online-led retailer offering modern and contemporary lighting,
furnishings, and decorative plumbing to design driven consumers and trade professionals.
Founded in 2001. We offer design
driven consumers and trade
professionals a premier selection of
more than 10,000 products from top
international brands, such as
Artemide, FLOS, Nelson Bubble
Lamps, and Louis Poulsen.
Launched in 2009. We carry
products from renowned brands,
including Herman Miller, Knoll, and
Kartell, as well as from up-and-
coming companies. Our assortment
ranges from midcentury-modern
classics to cutting-edge,
contemporary furnishings.
Launched in 2014. YBath is a
positioned as a leading retail
destination for modern bathroom
design. We offer a curated collection
of thousands of contemporary
faucets, sinks, bathtubs, vanities,
medicine cabinets, shower systems,
and more.

9. Seattle Headquarters
Distributed 50 person team
All onshore labor implementations
Endeca or Oracle partner since 2010
Oracle Gold Partner
End-to-end implementations
Program roadmaps
Upgrades & migrations
Relevancy Tuning
Training – Dev, IT, Business
L2/L3 Services – 12/5,12/7,24/7
Time & materials
Fixed fee with risk premium
Cost + bonus
Easy contracts
ROI guarantees
100 Endeca Implementations
100% referenceable
B2C, B2B, Desktop, Mobile, Kiosk
Broad/Deep Web CMS Experience
Oracle Commerce Advisory Council

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https://www.cirrus10.com/2015/09/21/bodybuilding-coms-
e-commerce-transformation-an-endeca-case-study/

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https://www.cirrus10.com/2014/09/21/oracle-omni-
channel-journey/

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https://www.cirrus10.com/2014/09/23/visualizing-endeca/

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http://endeca.cirrus10.com/assembler/

15. On SLI Systems for search until 2013
• Everything was fine when it worked
• YDG data presented challenges
• Not normalized. Issues with unique identifiers. Hard to trace problems.
• SLI support team in NZ was sometimes a challenge
Migrated to SOLR in late 2013
• Engineered by one developer
• Step backwards – e.g. typeahead was driven by an Excel file
• Not sustainable as a business facing tool
• Data hierarchy changes were not always picked up
Static browse experience
Found Endeca looking for a search platform

16. Recall & Relevancy
• Constant struggle adjusting Solr relevancy.
• Frustrations with under-recalling products
Guided Navigation
• Engineering new navigation functionality was complex
Performance
• Endeca acts as an in-memory cache for content resources
Cross-Store
• Expose Yliving and Ybath to Ylighting base
Reliability
• Do away with the issues from SLI & Solr
5/18/2016 YDesign Group | Cirrus10 | Oracle 16

17. Improve Merchant Control
• Provide a palette of templates
• Simplify the toolset
• Simplify testing
Spotlighting & Composite Pages
• Merchandizing products, categories, and content
• Cross-promote products/content
Manage Components as Pages
• Type Ahead
Simplify Toolset
• Easier onboarding, more nimble
5/18/2016 YDesign Group | Cirrus10 | Oracle 17

18. Qualitative ContentsProduct Content
Items
Categories Stores
Metadata Brands
Designers
Collections
SEO
Quantitative Data
Sales Engagement
Type Ahead SRP / ZRP Browse Brands Designers
Endeca Index / Datamodel
Phase 1: Earlier 2015 Phase 2: Later 2015
3 months, ~2 resources under $100k 4 weeks $26k
Collections

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Natural traffic increased by 17+%
Average order values up by 6%
Predictable and reliable content updates: Search and
Browse experience aligned
Efficiencies have enabled an FTE reduction in Site
Operations