WEBINAR
#CIRCLESWEBINAR
READY FOR A
WEBSITE REDESIGN?
How to Build a Powerful
Marketing Machine
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
PRESENTER
TIM ASIMOS
Vice President &
Director of Digital Inno...
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
AGENDA
1 The Web Has Changed
2 Why a Redesign?
3 Critical Step...
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
1
THE WEB HAS
CHANGED
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
1 THE WEB HAS CHANGED
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
1 THE WEB HAS CHANGED
“89% of consumers use the Internet
to fin...
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
B2B buyers
have changed
too.
1 THE WEB HAS CHANGED
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
1 THE WEB HAS CHANGED
“B2B Buyers go through
about 60% of the ...
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Marketers
are Adapting
1 THE WEB HAS CHANGED
FUTUREPAST
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
1 THE WEB HAS CHANGED
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
1 THE WEB HAS CHANGED
WEBSITE
Whitepapers,
eBooks,
Guides
Webi...
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
A Platform for
Sales & BD
1 THE WEB HAS CHANGED
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
2
WHY A
REDESIGN?
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Not Aligned
with Your
Business
Strategy
2 WHY A REDESIGN?
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
2 WHY A REDESIGN?
Not a Good
Brand Reflection
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Outdated
Technology
2 WHY A REDESIGN?
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Not Built for
Conversion
2 WHY A REDESIGN?
$
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
3
CRITICAL STEPS
FOR PLANNING
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Evaluate Your
Analytics
3 CRITICAL STEPS FOR PLANNING
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Assess the
Competition
3 CRITICAL STEPS FOR PLANNING
COMPETITO...
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Set Specific
Goals
3 CRITICAL STEPS FOR PLANNING
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Clarify Design
Preferences
3 CRITICAL STEPS FOR PLANNING
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Gather
Requirements
3 CRITICAL STEPS FOR PLANNING
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Budget
Adequately
3 CRITICAL STEPS FOR PLANNING
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Choose the
Right Partner
3 CRITICAL STEPS FOR PLANNING
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
4
MUST HAVE
WEBSITE
FEATURES
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
GREAT
DESIGN
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
50 milliseconds.
0.05 seconds.
A blink of an eye.
A snap of th...
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Compelling
Homepage
4 MUST HAVE WEBSITE FEATURES
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Intuitive
Navigation
4 MUST HAVE WEBSITE FEATURES
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Impactful
Visuals
4 MUST HAVE WEBSITE FEATURES
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Mobile-Friendly
4 MUST HAVE WEBSITE FEATURES
MAGNETIC
CONTENT
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
State Your Value
Proposition
4 MUST HAVE WEBSITE FEATURES
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Focus on Your
Audience
4 MUST HAVE WEBSITE FEATURES
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Address Each
Stage
AWARENESS
INTEREST //
CONSIDERATION
SATISFA...
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Thought
Leadership
Blog
4 MUST HAVE WEBSITE FEATURES
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Case Studies &
Testimonials
4 MUST HAVE WEBSITE FEATURES
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Product/Project
Gallery
4 MUST HAVE WEBSITE FEATURES
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Engaging
Corporate
Pages
4 MUST HAVE WEBSITE FEATURES
LEAD
GENERATION
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Calls-to-Action
4 MUST HAVE WEBSITE FEATURES
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Premium Offers
4 MUST HAVE WEBSITE FEATURES
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Landing Pages
4 MUST HAVE WEBSITE FEATURES
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Email/Blog
Subscription
4 MUST HAVE WEBSITE FEATURES
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
5
KEY TECHNICAL
CONSIDERATIONS
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Content
Management
(CMS)
5 KEY TECHNICAL CONSIDERATIONS
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Integration
Points
5 KEY TECHNICAL CONSIDERATIONS
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Search Engine
Optimization
5 KEY TECHNICAL CONSIDERATIONS
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Automation &
Advanced
Analytics
5 KEY TECHNICAL CONSIDERATIONS
READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio
Browsers &
Testing
5 KEY TECHNICAL CONSIDERATIONS
#CIRCLESWEBINAR
FREE eBOOK DOWNLOAD
A Marketer’s Guide to
Website Redesign for
Maximum Impact
Learn how to plan your compa...
LET’S CONNECT
#CIRCLESWEBINAR
TIM ASIMOS
@TimAsimos
linkedin.com/in/TimAsimos
CIRCLE S STUDIO
@circleSstudio
linkedin.com/...
Upcoming SlideShare
Loading in...5
×

Ready For a Website Redesign? How to Build a Powerful Marketing Machine

259

Published on

Published in: Marketing, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
259
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Ready For a Website Redesign? How to Build a Powerful Marketing Machine

  1. 1. WEBINAR #CIRCLESWEBINAR READY FOR A WEBSITE REDESIGN? How to Build a Powerful Marketing Machine
  2. 2. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio PRESENTER TIM ASIMOS Vice President & Director of Digital Innovation @timasimos
  3. 3. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio AGENDA 1 The Web Has Changed 2 Why a Redesign? 3 Critical Steps for Planning 4 Must Have Website Features 5 Key Technical Considerations Q&A
  4. 4. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio 1 THE WEB HAS CHANGED
  5. 5. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio 1 THE WEB HAS CHANGED
  6. 6. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio 1 THE WEB HAS CHANGED “89% of consumers use the Internet to find information on products, services or companies prior to making a purchase decision.” — Source: 2012 Fleishman-Hillard Digital Influence Index
  7. 7. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio B2B buyers have changed too. 1 THE WEB HAS CHANGED
  8. 8. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio 1 THE WEB HAS CHANGED “B2B Buyers go through about 60% of the purchasing process before ever talking to sales.” — The Corporate Executive Board Company
  9. 9. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio Marketers are Adapting 1 THE WEB HAS CHANGED
  10. 10. FUTUREPAST READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio 1 THE WEB HAS CHANGED
  11. 11. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio 1 THE WEB HAS CHANGED WEBSITE Whitepapers, eBooks, Guides Webinars & Events Images, Charts & Infographics, Blog Posts News Releases Social Media Posts Email Marketing Case Studies & Reports Video Landing Pages & Microsites
  12. 12. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio A Platform for Sales & BD 1 THE WEB HAS CHANGED
  13. 13. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio 2 WHY A REDESIGN?
  14. 14. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio Not Aligned with Your Business Strategy 2 WHY A REDESIGN?
  15. 15. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio 2 WHY A REDESIGN? Not a Good Brand Reflection
  16. 16. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio Outdated Technology 2 WHY A REDESIGN?
  17. 17. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio Not Built for Conversion 2 WHY A REDESIGN? $
  18. 18. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio 3 CRITICAL STEPS FOR PLANNING
  19. 19. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio Evaluate Your Analytics 3 CRITICAL STEPS FOR PLANNING
  20. 20. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio Assess the Competition 3 CRITICAL STEPS FOR PLANNING COMPETITOR ANALYSIS A B D C
  21. 21. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio Set Specific Goals 3 CRITICAL STEPS FOR PLANNING
  22. 22. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio Clarify Design Preferences 3 CRITICAL STEPS FOR PLANNING
  23. 23. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio Gather Requirements 3 CRITICAL STEPS FOR PLANNING
  24. 24. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio Budget Adequately 3 CRITICAL STEPS FOR PLANNING
  25. 25. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio Choose the Right Partner 3 CRITICAL STEPS FOR PLANNING
  26. 26. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio 4 MUST HAVE WEBSITE FEATURES
  27. 27. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio GREAT DESIGN
  28. 28. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio 50 milliseconds. 0.05 seconds. A blink of an eye. A snap of the fingers. ...for users to form an opinion about your website. Source: Web of Science, 2011 4 MUST HAVE WEBSITE FEATURES
  29. 29. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio Compelling Homepage 4 MUST HAVE WEBSITE FEATURES
  30. 30. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio Intuitive Navigation 4 MUST HAVE WEBSITE FEATURES
  31. 31. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio Impactful Visuals 4 MUST HAVE WEBSITE FEATURES
  32. 32. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio Mobile-Friendly 4 MUST HAVE WEBSITE FEATURES
  33. 33. MAGNETIC CONTENT
  34. 34. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio State Your Value Proposition 4 MUST HAVE WEBSITE FEATURES
  35. 35. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio Focus on Your Audience 4 MUST HAVE WEBSITE FEATURES
  36. 36. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio Address Each Stage AWARENESS INTEREST // CONSIDERATION SATISFACTION // RETENTION UPSELLING // ADVOCACY EVALUATION // PURCHASE 1. Prospects 2. Leads 3. Opportunities 4. Customers 5. Evangelists 4 MUST HAVE WEBSITE FEATURES
  37. 37. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio Thought Leadership Blog 4 MUST HAVE WEBSITE FEATURES
  38. 38. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio Case Studies & Testimonials 4 MUST HAVE WEBSITE FEATURES
  39. 39. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio Product/Project Gallery 4 MUST HAVE WEBSITE FEATURES
  40. 40. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio Engaging Corporate Pages 4 MUST HAVE WEBSITE FEATURES
  41. 41. LEAD GENERATION
  42. 42. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio Calls-to-Action 4 MUST HAVE WEBSITE FEATURES
  43. 43. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio Premium Offers 4 MUST HAVE WEBSITE FEATURES
  44. 44. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio Landing Pages 4 MUST HAVE WEBSITE FEATURES
  45. 45. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio Email/Blog Subscription 4 MUST HAVE WEBSITE FEATURES
  46. 46. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio 5 KEY TECHNICAL CONSIDERATIONS
  47. 47. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio Content Management (CMS) 5 KEY TECHNICAL CONSIDERATIONS
  48. 48. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio Integration Points 5 KEY TECHNICAL CONSIDERATIONS
  49. 49. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio Search Engine Optimization 5 KEY TECHNICAL CONSIDERATIONS
  50. 50. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio Automation & Advanced Analytics 5 KEY TECHNICAL CONSIDERATIONS
  51. 51. READY FOR A WEBSITE REDESIGN? #CIRCLESWEBINAR@circlesstudio Browsers & Testing 5 KEY TECHNICAL CONSIDERATIONS
  52. 52. #CIRCLESWEBINAR FREE eBOOK DOWNLOAD A Marketer’s Guide to Website Redesign for Maximum Impact Learn how to plan your company’s website redesign for maximum impact and measurable results. www.circlesstudio.com/redesign LEARN MORE
  53. 53. LET’S CONNECT #CIRCLESWEBINAR TIM ASIMOS @TimAsimos linkedin.com/in/TimAsimos CIRCLE S STUDIO @circleSstudio linkedin.com/company/circle-s-studio /circleSstudio circleSstudio.com/blog circleSstudio.com

×