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  • 1. WEBINA R BLOGGING FOR B2B Proven Methods for Achieving Success #B2BWEBINAR
  • 2. INTERACT WITH US @circleSstudio #B2BWebinar BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 3. PRESENTER TIM ASIMOS Vice President & Director of Digital Innovation @timasimos BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 4. AGENDA 1 Why Blog? 2 Reasons B2B Blogs Fail 3 How to Develop Remarkable Content 4 Crafting an Ideal B2B Blog Post 5 Tips for Sustained Success Q&A BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 5. POLL: DOES YOUR COMPANY HAVE A BLOG? BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 6. 1 WHY BLOG? BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 7. 1 WHY BLOG? B2B buyers have changed. BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 8. 1 WHY BLOG? “B2B Buyers go through about 60% of the purchasing process before ever talking to sales.” — The Corporate Executive Board Company BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 9. 1 WHY BLOG? Marketers are Adapting BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 10. 1 WHY BLOG? A New Media Landscape AD Paid BLOGGING FOR B2B Earned Owned @circlesstudio #B2BWEBINAR
  • 11. 1 WHY BLOG? SEO Has Changed Too BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 12. 1 WHY BLOG? Thought Leadership BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 13. 1 WHY BLOG? Blogging is Critical to Online Marketing BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 14. 2 REASONS B2B BLOGS FAIL BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 15. 2 REASONS B2B BLOGS FAIL No Game Plan BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 16. 2 REASONS B2B BLOGS FAIL Bad Content BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 17. 2 REASONS B2B BLOGS FAIL Lack of Commitment BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 18. POLL: WHAT IS YOUR BIGGEST BLOGGING CHALLENGE? BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 19. 3 HOW TO DEVELOP REMARKABLE CONTENT BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 20. 3 REMARKABLE CONTENT Define Your Niche BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 21. 3 REMARKABLE CONTENT Focus on Your Audience BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 22. 3 REMARKABLE CONTENT Address Each Stage 1. Prospects AWARENESS BLOGGING FOR B2B 2. Leads INTEREST // CONSIDERATION 3. Opportunities EVALUATION // PURCHASE 4. Customers SATISFACTION // RETENTION 5. Evangelists UPSELLING // ADVOCACY @circlesstudio #B2BWEBINAR
  • 23. 3 REMARKABLE CONTENT Be the Go-To Resource BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 24. 4 CRAFTING AN IDEAL B2B BLOG POST BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 25. 4 AN IDEAL B2B BLOG POST Compelling Title BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 26. 4 AN IDEAL B2B BLOG POST Supporting Visual(s) BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 27. 4 AN IDEAL B2B BLOG POST Introductory Paragraph BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 28. 4 AN IDEAL B2B BLOG POST Engaging Body Copy BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 29. 4 AN IDEAL B2B BLOG POST Sub-Headers, Short Paragraphs & Bullets BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 30. 4 AN IDEAL B2B BLOG POST Internal & External Reference Links BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 31. 4 AN IDEAL B2B BLOG POST Concluding Paragraph BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 32. 4 AN IDEAL B2B BLOG POST Call-To-Action BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 33. 4 AN IDEAL B2B BLOG POST Social Sharing Buttons BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 34. 4 AN IDEAL B2B BLOG POST Related Posts BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 35. 4 AN IDEAL B2B BLOG POST Comments BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 36. 4 AN IDEAL B2B BLOG POST On-Page SEO BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 37. 5 TIPS FOR SUSTAINED SUCCESS BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 38. 5 TIPS FOR SUSTAINED SUCCESS Commit to the Program BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 39. 5 TIPS FOR SUSTAINED SUCCESS “Most of us spend too much time on what is urgent and not enough time on what is important.” — Stephen Covey, author of The 7 Habits of Highly Effective People BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 40. 5 TIPS FOR SUSTAINED SUCCESS Goals and Metrics BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 41. 5 TIPS FOR SUSTAINED SUCCESS Recruit Help BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 42. 5 TIPS FOR SUSTAINED SUCCESS Develop an Editorial Calendar BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 43. 5 TIPS FOR SUSTAINED SUCCESS Keep a Running List of Ideas BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 44. POLL: HOW OFTEN DOES YOUR COMPANY BLOG? BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 45. 5 TIPS FOR SUSTAINED SUCCESS Blog Regularly BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 46. 5 TIPS FOR SUSTAINED SUCCESS Get the Word Out BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 47. QUESTIONS & ANSWERS: Enter Your Questions in the GotoWebinar Control Panel BLOGGING FOR B2B @circlesstudio #B2BWEBINAR
  • 48. LET’ S C O NNEC T TIM ASIMOS CIRCLE S STUDIO @TimAsimos @circleSstudio linkedin.com/in/TimAsimos linkedin.com/company/circle-s-studio /circleSstudio circleSstudio.com/blog circleSstudio.com #B2BWEBINAR