Recruiting: Building a Candidate Pool

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Join Kevin Nye as he explains how best to build a strong and qualified candidate pool. In this 30 minute presentation, Kevin will cover where and how you should advertise, and how best to track your return on each individual job.

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Recruiting: Building a Candidate Pool

  1. 1. Recruiting Building a Candidate Pool 6,000 Jobs. 600,000 Applicants www.new-hire.com
  2. 2. The Six Steps 1: Preparing to Recruit 2. Recruiting 3. Screening 4. Interviewing 5. Assessing 6. Making an Offer www.new-hire.com
  3. 3. Candidate Pools www.new-hire.com
  4. 4. Candidate Pools www.new-hire.com
  5. 5. Don’t Hire From a Candidate Pool of One Basic Principles Make sure your ad is attractive Cast a wide net Advertise early & often www.new-hire.com
  6. 6. Keys to an Attractive Ad Employee Value Proposition Goal = maximize views   Why is this job attractive to the target candidate?  Process shaped like a funnel Sell the company What sets your company apart? Structure & order of information    Learn/Earn/Do more Repeat job title Job Title Screening questions   Job board SEO www.new-hire.com What do they communicate about the company and job?
  7. 7. Cast a Wide Net Ever-changing recruiting landscape  Be on as many as possible - but spend wisely Spread the word – share your job on social media  You will get referrers from previously unknown sites Make sure your title is findable www.new-hire.com
  8. 8. Candidate Sourcing Options www.new-hire.com
  9. 9. Where Should You Advertise? www.new-hire.com
  10. 10. How To Decide ROI data/cost of each site Referrer information Analytics Productivity reports www.new-hire.com
  11. 11. Where Should You Advertise? 250 199 200 150 100 50 43 29 4 23 0 Careerbuilder Craigslist Indeed Simply Hired LinkedIn Based on 203 Postings - March 2012 thru April 2013 www.new-hire.com
  12. 12. Benefits of Sharing LinkedIn Shares vs. Traffic 250 200 Shares Apply Clicks View s 150 100 50 0 A www.new-hire.com B C
  13. 13. Where Should You Advertise? Approximate cost per job-seeker $14.00 $12.00 $10.00 $8.00 $6.00 $4.00 $2.00 $0.00 Careerbuilder www.new-hire.com LinkedIn Craigslist Job posting site Indeed (ppc)
  14. 14. Where Should You Advertise? www.new-hire.com
  15. 15. When Should I Advertise My Job? Percentage of Job Seekers by Day Monday 21.0% Tuesday 17.0% Wednesday 16.0% Thursday 15.5% Friday 12.5% Make sure you’re up on Monday morning Saturday Sunday www.new-hire.com 7.0% 11.0% Most sites search by date  59% of applicants come in 1st week
  16. 16. Be Aware 15-20% apply rate 5-10% of those are qualified Missing resumes Skipped questions Repeat applicants www.new-hire.com
  17. 17. Conclusion If you aren’t selling the job, candidates won’t buy it Use Indeed Bang for your buck: CL/IndeedCareerBuilderLinkedIn Make sure your ad is up on Monday mornings Individual results will vary www.new-hire.com
  18. 18. Kevin Nye Account Manager | NewHire Kevin@new-hire.com 877-923-0054 www.new-hire.com www.new-hire.com

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