An introduction to Twitter by John Weet

@Johnweet Day 293 Ranked 156,484 (top 2%) Following 261 Followers 228 Updates 369

Agenda
What is Twitter?
What is it for?
Some conventions
Who should I follow?
Why would people follow me?
Desktop Applications
Mobile applications
Breaking news
Twitter mistakes

What is twitter?

The twitter king! 2,859,525 followers

What is it for?

Twitter stats Fastest Growing Member Community Destinations in February 2009 Unique Visitors to Twitter.com by Age Demographic source: Nielsen NetView, 2/09, U.S., Home and Work 172% 3,758,000 1,381,000 Wikia 5 192% 2,394,000 821,000 Multiply 4 228% 65,704,000 20,043,000 Facebook 3 240% 2,752,000 809,000 Zimbio 2 1382% 7,038,000 475,000 Twitter.com 1 % growth Feb 09 Feb 08 Site RANK source: Nielsen NetView, 2/09, U.S., Home and Work **These demographics have insufficient sample sizes 6.8 477,000 65+ 16.6 1,165,000 55+ 41.7 2,935,000 35 - 49 19.6 1,379,000 25 - 34 ** ** 18 - 24 3.6 250,000 2-17 Composition % Unique Audience Age Group

Conventions
@username (addresses message to or references a person)
D username (direct message to a person)
#referenceterm (allows for searching)
#followfriday (use this hash tag on Fridays to recommend people)
Rt @username (broadcasts somebody else’s message to your network)

How to find people to follow
Twitter search on subject or tag
Follow somebody
Who else follows them
Who do they follow
Who follows you

Why I use twitter
Client suggestion
Connect with people
Track client mentions
Learn
Breaking news
Amusement

Who do I follow?
Why would I not follow
High volume
Too many @messages
Not relevant
An obvious autofollow

Followers
People follow for any number of reasons
Sometimes hard to understand why

Spam followers
I can get you thousands of followers (so what and why have you only got 300?)
Contact me for a good time
I can help you make $1000’s
Buy my stuff, buy my stuff, buy my stuff

Why people follow you

Desktop applications
Twitterfeed
Twittergadget
Tweetdeck
Hoot suite
Twhirl
Seesmic

Seesmic Desktop

Bit.ly

Mobile applications
Tweetie
UberTwitter
Ping.fm
Dabr

Breaking news
Plane crash on the Potomac
Terrorist attacks in Mumbai
Elections in Iran
Death of MJ

Twitter mistakes

Twitter mistakes
Consultant with Ketchum, going to Memphis to meet with Fedex. He tweets
“ True confession but I’m in one of those towns where I scratch my head and say, ‘I would die if I had to live here.”
Somebody offered job at Cisco tweets
“ Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”
The offer was rescinded

An introduction to Twitter by John Weet

by CIPR Wessex on Jul 23, 2009

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An introduction to Twitter by John Weet — Presentation Transcript