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Friday 10.00: Is the public sector destroying local newspapers? (Bob Bounds)
 

Friday 10.00: Is the public sector destroying local newspapers? (Bob Bounds)

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Bob Bounds

Bob Bounds

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    Friday 10.00: Is the public sector destroying local newspapers? (Bob Bounds) Friday 10.00: Is the public sector destroying local newspapers? (Bob Bounds) Presentation Transcript

    • is the.. public sector destroying local newspapers? the threat of council publications Media You Can Trust
    • Introduction
    • London The battle ground… • Most have their own publication • They look like local newspapers • Half publish fortnightly or monthly • 90% take advertising • 54% take non-council news
    • Case Studies East End Life – Weekly publication, 75,000 distribution. • East London Advertiser dropped from 20k to 7.5k • The News Barking and Dagenham – fortnightly, 90k distribution, costs £500k pa • Archant - £250k loss of council advertising. Rates of Barking Post undercut. Hammersmith and Fulham News – Fortnightly, 75k. Carries 12-pages props, gardening, crossword. • Chronicle – sales drop to 1.5k and falling • Soon H&F will be only local paper in area Lambeth Life – fortnightly, distribution 132k (London’s highest) • South London Press – 25pc reduction in public notice revenue • Greenwich Time – weekly, carries TV listings and sport
    • Regional Less threat but growing… • 94% councils produce magazine or newspaper • 64% carry advertising • 85% have news
    • Case studies • Birmingham City Council ‘Forward’ – fortnightly, distribution 390,000 • Your Cornwall – Cornwall Council. Scrapped after costing £693k per annum • Doncaster News – 129k distribution. Scrapped by mayor on first day of office
    • On “my patch..” Kent TV (Kent County Council) Launched: 2007 Costs: £1.8m to date • News feed from rival media firm • Pledged to cover cost from advertising • Offers free listings service to users • Uploading facility available • All cabinet members interviewed but no opposition • Iceland cash crisis: ‘All positive’ • Independent board chaired by chief executive.
    • On “my patch..” • Medway Matters Medway Council – Medway Council, bi monthly • circ. 112,000 • Here & Now – Tonbridge & Malling Council • quarterly • Maidstone Matters
    • What the industry wants • OFT review into impact of council newspapers on local press • Less frequency • No pick ups • No non-council news • No non-council listings • No third party advertising
    • So.. Are council newspapers destroying local press? IN SOME AREAS.. YES
    • So.. Can they co-exist? YES