Communicating Data In A Visual Way

Communicating Data in a Visual Way by Ciprian Rusen corporategeek.info

At work we handle lots of data

Analysis Peers Reports Top Management for Surveys Clients

But many of us are bad at communicating data

People do not listen or understand us

How to visually communicate data?

Understand your GOAL Choose the best TOOL HIGHLIGHT your point Keep it SIMPLE

Understand your GOAL!

What is my point? Why does it matter? What data proves my point?

What is my point? Show how to communicate data in a visual way. Why does it matter? It can help all of us communicate better. What data proves my point? The results of the Romanian Elections from 2000 to 2004.

Choose the best TOOL!

Use Chart Advisor!

Use Bar Charts to represent: Independent elements Compare values

President Elections 2004 1st tour Gheorghe Dinu 0.11 Petre Roman 0.14 George Becali 0.02 Coriolan Ciuhandu 0.20 Marko Bela 0.53 Corneliu Vadim Tudor 0.53 Traian Basescu 3.55 Adrian Nastase 4.28 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 Votes(Million)

Use Pie Charts to represent: Parts of a whole Differences in proportion

President Elections 2004 2nd tour Adrian Nastase 48.80% Traian Basescu 51.20%

Use Line Graphs to represent: Specific values Trends & Evolution

Vote Presence (2000-2004) 68% 66% 65.30% 64% 62% Presence (%) 60% 58.93% 58% 57.50% 56% 55.20% 54% 52% 50% 1st Tour (2000) 2nd Tour (2000) 1st Tour (2004) 2nd Tour (2004)

HIGHLIGHT your point!

message Emphasis on the key

6 5 4 Use Backgrounds to provide Series 1 3 Series 2 Context and Scale Series 3 2 1 0 Category 1 Category 2 Category 3 Category 4

Use Neutral Backgrounds and Fonts!

President Elections 2004 1st tour Gheorghe Dinu 0.11 Petre Roman 0.14 George Becali 0.02 Coriolan Ciuhandu 0.20 Marko Bela 0.53 Corneliu Vadim Tudor 0.53 Traian Basescu 3.55 Adrian Nastase 4.28 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 Votes(Million)

Keep it SIMPLE!

No Visual Distractions!

• Limit the amount of text! • Limit the amount of text! • Limit the amount of text! • Limit the amount of text! • Limit the amount of text! • Limit the amount of text! • Limit the amount of text! • Limit the amount of text! • Limit the amount of text! • Limit the amount of text! • Limit the amount of text!

NO 3D representation of 2D data

Use Empty Space!

Have Backup Information!

President Elections 2004 - 1st Tour Gheorghe Dinu Petre Roman George Becali Coriolan Ciuhandu Marko Bela Corneliu Vadim Tudor Traian Basescu Adrian Nastase 0 1 2 3 4 5 Votes(Million)

Can we visually communicate data?

Understand your GOAL Choose the best TOOL HIGHLIGHT your point Keep it SIMPLE

Reading Recommendations “presentation zen” by Garr Reynolds “slide:ology” by Nancy Duarte Additional Information Wikipedia Microsoft Office Labs Stock Photos taken from: Office Online Library Crestock.com

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Communicating Data In A Visual Way

by Ciprian Rusen

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