Communicating Data in a Visual Way
by Ciprian Rusen
corporategeek.info
At work we handle lots of data
Analysis         Peers
Reports          Top Management
           for
Surveys          Clients
But many of us are
             bad at
communicating data
People do not listen
or understand us
How to visually communicate data?
Understand your GOAL
Choose the best TOOL
HIGHLIGHT your point
   Keep it SIMPLE
Understand your GOAL!
What is my point?
  Why does it matter?
What data proves my point?
What is my point?
 Show how to communicate data in a visual way.

               Why does it matter?
     It can help all ...
Choose the best TOOL!
Use Chart Advisor!
Use Bar Charts to represent:

Independent elements
Compare values
President Elections 2004
                                     1st tour

      Gheorghe Dinu         0.11

        Petre Ro...
Use Pie Charts to represent:

Parts of a whole
Differences in proportion
President Elections 2004
                 2nd tour




                                    Adrian Nastase

               ...
Use Line Graphs to represent:

Specific values
Trends & Evolution
Vote Presence (2000-2004)
               68%

               66%
                             65.30%
               64%

 ...
HIGHLIGHT your point!
message
Emphasis on the key
6



5



4


                 Use Backgrounds to provide                Series 1
3
                                      ...
Use Neutral Backgrounds
     and Fonts!
President Elections 2004
                                      1st tour


      Gheorghe Dinu         0.11

        Petre ...
Keep it SIMPLE!
No Visual Distractions!
•   Limit the amount of text!
•   Limit the amount of text!
•   Limit the amount of text!
•   Limit the amount of text!
• ...
NO 3D representation of 2D data
Use Empty Space!
Have Backup Information!
President Elections
                               2004 - 1st Tour




Gheorghe Dinu
   Petre Roman
    George Becali
 Cor...
Can we visually communicate data?
YES!
Understand your GOAL
Choose the best TOOL
HIGHLIGHT your point
   Keep it SIMPLE
Reading Recommendations

“presentation zen” by Garr Reynolds
“slide:ology” by Nancy Duarte

Additional Information
Wikiped...
Created by…
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Communicating Data In A Visual Way

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Communicating Data In A Visual Way

  1. 1. Communicating Data in a Visual Way by Ciprian Rusen corporategeek.info
  2. 2. At work we handle lots of data
  3. 3. Analysis Peers Reports Top Management for Surveys Clients
  4. 4. But many of us are bad at communicating data
  5. 5. People do not listen or understand us
  6. 6. How to visually communicate data?
  7. 7. Understand your GOAL Choose the best TOOL HIGHLIGHT your point Keep it SIMPLE
  8. 8. Understand your GOAL!
  9. 9. What is my point? Why does it matter? What data proves my point?
  10. 10. What is my point? Show how to communicate data in a visual way. Why does it matter? It can help all of us communicate better. What data proves my point? The results of the Romanian Elections from 2000 to 2004.
  11. 11. Choose the best TOOL!
  12. 12. Use Chart Advisor!
  13. 13. Use Bar Charts to represent: Independent elements Compare values
  14. 14. President Elections 2004 1st tour Gheorghe Dinu 0.11 Petre Roman 0.14 George Becali 0.02 Coriolan Ciuhandu 0.20 Marko Bela 0.53 Corneliu Vadim Tudor 0.53 Traian Basescu 3.55 Adrian Nastase 4.28 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 Votes(Million)
  15. 15. Use Pie Charts to represent: Parts of a whole Differences in proportion
  16. 16. President Elections 2004 2nd tour Adrian Nastase 48.80% Traian Basescu 51.20%
  17. 17. Use Line Graphs to represent: Specific values Trends & Evolution
  18. 18. Vote Presence (2000-2004) 68% 66% 65.30% 64% 62% Presence (%) 60% 58.93% 58% 57.50% 56% 55.20% 54% 52% 50% 1st Tour (2000) 2nd Tour (2000) 1st Tour (2004) 2nd Tour (2004)
  19. 19. HIGHLIGHT your point!
  20. 20. message Emphasis on the key
  21. 21. 6 5 4 Use Backgrounds to provide Series 1 3 Series 2 Context and Scale Series 3 2 1 0 Category 1 Category 2 Category 3 Category 4
  22. 22. Use Neutral Backgrounds and Fonts!
  23. 23. President Elections 2004 1st tour Gheorghe Dinu 0.11 Petre Roman 0.14 George Becali 0.02 Coriolan Ciuhandu 0.20 Marko Bela 0.53 Corneliu Vadim Tudor 0.53 Traian Basescu 3.55 Adrian Nastase 4.28 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 Votes(Million)
  24. 24. Keep it SIMPLE!
  25. 25. No Visual Distractions!
  26. 26. • Limit the amount of text! • Limit the amount of text! • Limit the amount of text! • Limit the amount of text! • Limit the amount of text! • Limit the amount of text! • Limit the amount of text! • Limit the amount of text! • Limit the amount of text! • Limit the amount of text! • Limit the amount of text!
  27. 27. NO 3D representation of 2D data
  28. 28. Use Empty Space!
  29. 29. Have Backup Information!
  30. 30. President Elections 2004 - 1st Tour Gheorghe Dinu Petre Roman George Becali Coriolan Ciuhandu Marko Bela Corneliu Vadim Tudor Traian Basescu Adrian Nastase 0 1 2 3 4 5 Votes(Million)
  31. 31. Can we visually communicate data?
  32. 32. YES!
  33. 33. Understand your GOAL Choose the best TOOL HIGHLIGHT your point Keep it SIMPLE
  34. 34. Reading Recommendations “presentation zen” by Garr Reynolds “slide:ology” by Nancy Duarte Additional Information Wikipedia Microsoft Office Labs Stock Photos taken from: Office Online Library Crestock.com
  35. 35. Created by…

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