13 Basic Rules of Social Media Marketing

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How to increase visibility, influence customer and build your online presence

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13 Basic Rules of Social Media Marketing

  1. 1. 13SocialMediaMarketingRULES
  2. 2.  OFFER VALUE#1CINZIADIMARTINO.IT
  3. 3.  OFFER VALUE#1Give users a reason to follow you or“like” your page(by way of deals, hints, advice, insider information)Give users a reason to follow you or“like” your page(by way of deals, hints, advice, insider information)CINZIADIMARTINO.IT
  4. 4.  ENGAGE#2CINZIADIMARTINO.IT
  5. 5.  ENGAGE#2Engage users and identify socialinfluencersEngage users and identify socialinfluencersCINZIADIMARTINO.IT
  6. 6.  INTERACT#3CINZIADIMARTINO.IT
  7. 7.  INTERACT#3Interact with your audience – askquestions and listen(respond, retweet, “like”)Interact with your audience – askquestions and listen(respond, retweet, “like”)CINZIADIMARTINO.IT
  8. 8.  PROMPT#4CINZIADIMARTINO.IT
  9. 9.  PROMPT#4Prompt action and encourage sharingPrompt action and encourage sharingCINZIADIMARTINO.IT
  10. 10.  QUALITY#5CINZIADIMARTINO.IT
  11. 11.  QUALITY#5Quality over quantity(focus on image optimization, not justmultiplication)Quality over quantity(focus on image optimization, not justmultiplication)CINZIADIMARTINO.IT
  12. 12.  BUZZ#6CINZIADIMARTINO.IT
  13. 13.  BUZZ#6Build on the buzz: utilize trending,timely topics(be creative as to how you can insert yourproducts/services)Build on the buzz: utilize trending,timely topics(be creative as to how you can insert yourproducts/services)CINZIADIMARTINO.IT
  14. 14.  HAVE FUN#7CINZIADIMARTINO.IT
  15. 15.  HAVE FUN#7Social media is not just marketingbut also entertainmentSocial media is not just marketingbut also entertainmentCINZIADIMARTINO.IT
  16. 16.  CONNECT#8CINZIADIMARTINO.IT
  17. 17.  CONNECT#8Connect with your community andothers within your industryConnect with your community andothers within your industryCINZIADIMARTINO.IT
  18. 18.  CROSS-PROMOTE#9CINZIADIMARTINO.IT
  19. 19.  CROSS-PROMOTE#9Cross-promote on all networks(Display your Pinterest offerings on Google+)Cross-promote on all networks(Display your Pinterest offerings on Google+)CINZIADIMARTINO.IT
  20. 20.  KNOW#10CINZIADIMARTINO.IT
  21. 21.  KNOW#10Know your voice and keep itconsistentKnow your voice and keep itconsistentCINZIADIMARTINO.IT
  22. 22.  ORGANIZE#11CINZIADIMARTINO.IT
  23. 23.  ORGANIZE#11Organize content by way of a socialcalendar(Plan out ideas in advance but leave wiggle roomfor trending topics)Organize content by way of a socialcalendar(Plan out ideas in advance but leave wiggle roomfor trending topics)CINZIADIMARTINO.IT
  24. 24.  TARGET#12CINZIADIMARTINO.IT
  25. 25.  TARGET#12Target content based on network andaudience demographicsTarget content based on network andaudience demographicsCINZIADIMARTINO.IT
  26. 26.  BE ACTIVE#13CINZIADIMARTINO.IT
  27. 27.  BE ACTIVE#13Be active in responding and pursuingconversations(Being social can make a difference!)Be active in responding and pursuingconversations(Being social can make a difference!)CINZIADIMARTINO.IT
  28. 28. contactscontactsweb www.cinziadimartino.itfacebook twitter google+ pinterest linkedinOriginal english version: www.business2community.com

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