So You Think You Know How to Brainstorm?  - Alison Duffy & Sue Whittle, Perspectiv
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So You Think You Know How to Brainstorm? - Alison Duffy & Sue Whittle, Perspectiv

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    So You Think You Know How to Brainstorm?  - Alison Duffy & Sue Whittle, Perspectiv So You Think You Know How to Brainstorm? - Alison Duffy & Sue Whittle, Perspectiv Presentation Transcript

    • WelcomeSo You Think You Know How ToBrainstorm?© Perspectiv LLP
    • About Us• Alison Duffy & Sue Whittle• Partners of Perspectiv - a consulting and trainingcompany with expertise in leadership and teamdevelopment, creative problem solving, strategy andchange management• Graduates of the Masters in Innovation, Creativityand Leadership, City University London© Perspectiv LLP
    • About You• The 10 second introduction…• Tell everyone your first name• Describe in one word a personal brainstormingexperience – positive or negativeThink about the people, the process, the atmosphereand the outcome© Perspectiv LLP
    • Brainstorming – Some Myths• the only way of generating ideas and being creative• the new panacea• executive entertainment• a waste of time• old fashioned and passé• a way of generating lots of options that then have tobe rejected• a way to get together and have a casual discussion inorder to come up with a few ideas© Perspectiv LLP
    • Brainstorming – Some Facts• Introduced by Alex Osborn in 1939• Purpose is to avoid evaluative judgement• It’s not just about generating ideas and is just oneelement in a much wider, problem solving process• Osborn worked with Sidney Parnes in the 1950s todevelop CPS and CPSI© Perspectiv LLP
    • Brainstorming – More FactsPerspectiv’s founding partnerswere taught by Scott Isaksenand Brian Dorval who haveboth worked with Sid Parnes,who worked with Alex Osborn!© Perspectiv LLP
    • perspectivThe Descriptive CPS v6.1™Preparing forActionUnderstandingthe ChallengeGeneratingIdeasPlanning YourApproachConstructingOpportunitiesFramingProblemsExploringDataGeneratingIdeasDevelopingSolutionsBuildingAcceptanceAppraisingTasksDesigningProcess© Creative Problem Solving Group Inc.
    • perspectivThe Importance of Role ClarityChangeProcessSPONSOR(Ownershipof ProblemSpace)FACILITATOR(Process)RESOURCE-GROUP(Options, Content)© Creative Problem Solving Group Inc.
    • Why Use a Trained Facilitator?• Extended effort• Brainstorming enhancers• Studies show trained facilitators help groups togenerate more ideas over time© Perspectiv LLP
    • Preparation• Carefully prepared problem statement or task• Invitation and background information to thoseattending (2 weeks in advance)• Opportunity for individual ideation in advance• Coaching the problem owner© Perspectiv LLP
    • perspectivThe 4Ps System: Focusing on PeoplePressPhysical, Psychological,Resources, Place,Situation, Climate,Culture, ContextEnvironmentProductObjective, Task, Need,Problem, Opportunity,Challenge, Issue,Product, ResultOutcome, OutputGoal, VisionProcessMethods, Operations,Tools, SystemsModel used with permission. © Creative Problem Solving Group Inc.ResourceGroupClient orSponsorFacilitatorPeople
    • perspectiv © Perspectiv LLPThe Two-Stage “heartbeat” – The Core of theProblem Solving (Innovation) ProcessDEFERREDJUDGEMENTAFFIRMATIVEJUDGEMENTGenerating OptionsCreative ThinkingDivergent ThinkingFocusing OptionsCritical ThinkingConvergent Thinking
    • perspectivGenerating FocusingAt the Heart of CPS is a Dynamic BalanceBetween Two Kinds of Thinkingnewness usefulnessModel used with permission. © Creative Problem Solving Group Inc.© Perspectiv LLP
    • Our Task - Ideas for Re-Using Tin CansBackgroundTo conserve natural resources, the government isencouraging recycling of household items. Many tincans are currently melted down and reprocessed,but it would be even more environmentally friendly ifthey could be re-used without having to be melteddown.Your TaskGenerate a range of new and useful ideas for how to re-use tin cans.© Perspectiv LLP
    • perspectivGuidelines for Generating OptionsDEFER JUDGMENT STRIVE FOR QUANTITYFREEWHEEL SEEK COMBINATIONS© Creative Problem Solving Group Inc.
    • Your Task – a reminderGenerate a range of new and useful ideas forhow to re-use tin cans.© Perspectiv LLP
    • perspectivBrainstorming with Post-its®© Creative Problem Solving Group Inc.
    • Brainstorming with Post-Its®• Done it before?• Let’s use it to capture your initial ideas – the first flush• First, here are some guidelines…© Perspectiv LLP
    • perspectivGuidelines for Using Post-Its®• Readable - Write them clearly,legibly and large enough to beseen• Concise - Keep them brief, use“telegraphic” form• Specific - Share the essence, oneoption per Post-it®Make Your Responses…© Creative Problem Solving Group Inc.
    • Brainwriting – How it Works• A4 sheets or flipcharts• Silent activity• Read an idea on one of the flipcharts. Use it as aspringboard for a new idea. Write your new idea inthe box underneath and move on to the next flipchart.Repeat the process.• Co-located, synchronous team working© Perspectiv LLP
    • Now What?• What would you usually do?© Perspectiv LLP
    • perspectivGuidelines for Focusing OptionsUSE AFFIRMATIVE JUDGMENT BE DELIBERATECONSIDER NOVELTY STAY ON COURSE© Creative Problem Solving Group Inc.
    • Focusing Tools• Highlighting – to focus large numbers• Selecting Hits – to focus further• ALUo – to focus when a handful of options© Perspectiv LLP
    • perspectiv © Creative Problem Solving Group Inc.ALUo
    • perspectivThe CPS 6.1 ToolboxGUIDELINES FORGENERATING OPTIONSGUIDELINES FORFOCUSING OPTIONS1. BRAINSTORMING WITH POST-ITS®2. BRAINWRITING3. BRAINSTORMING ENHANCERS4. LADDER OF ABSTRACTION5. VIR (Visually IdentifyingRelationships)6. IMAGERY TREK7. MORPHOLOGICAL MATRIX8. BRAINSTORMING1. ALUo (Advantages, Limitations,Unique qualities, overcomeLimitations)2. EVALUATION MATRIX3. HIGHLIGHTING4. PCA (Paired Comparison Analysis)5. SELECTING HITS6. SML (Short, Medium, Long)7. MUSTS/WANTS8. CRITERIACHOOSING TOOLS FOR FOCUSING OPTIONSCHOOSING TOOLS FOR GENERATING OPTIONS© Creative Problem Solving Group Inc.
    • What Next?• Iterate the process, if necessary, to continue theprocess of focussing• The client/sponsor makes the final decisions• Preparing for action…© Perspectiv LLP
    • Do You Think You Know How to Brainstorm?• Reflect on the words you shared at the beginningabout your past experiences with brainstorming• Observations/Reflections on the workshop?• Anyone wish to sum up their brainstormingexperience today in a word?• Questions?© Perspectiv LLP
    • Thank youHandouts availablealison@perspectiv.co.uksue@perspectiv.co.ukwww.perspectiv.co.uk© Perspectiv LLP