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Colour Psychology - Angela Wright, Colour Affects

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  • 1. Colour  Affects  17th  April  2013  What  is  a  Good  Colour?
  • 2. Colour  Affects  17th  April  2013  The  first  thing  we  need  to  recognise  is  that…  There  is  no  such  thing  as  a  good  colour  
  • 3. Colour  Affects  17th  April  2013  Nor,  for  that  matter,  a  bad  colour  
  • 4. Colour  Affects  17th  April  2013  “There  are  no  wrong  notes.”                  Thelonius  Monk                Jazz  Musician  
  • 5. Colour  Affects  17th  April  2013  For example: RED
  • 6. Colour  Affects  17th  April  2013  
  • 7. Colour  Affects  17th  April  2013  Universal  properties:    Physically  stimulating  –  raises  pulse  rate,    Overestimation  of  speed  of  time  passing  Overestimation  of  temperature      BUT…    
  • 8. Colour  Affects  17th  April  2013  Exhilarating and exciting?
  • 9. Colour  Affects  17th  April  2013  Or aggressive and demanding?
  • 10. Colour  Affects  17th  April  2013  Now it is positive again (different red)
  • 11. Colour  Affects  17th  April  2013  Positively menacing!
  • 12. Colour  Affects  17th  April  2013  That’s better
  • 13. Colour  Affects  17th  April  2013  The  Basic  Tenets  Of  The  Colour  Affects  System
  • 14. Colour  Affects  17th  April  2013  •  The  psychological  effects  of  colour  are  universal.  •  Each  main  hue  affects  distinct  psychological  modes  •  Different  versions  of  the  same  hue  have  different  affects  within  the  hue’s  mode    •  Every  shade,  tone  or  tint  can  be  classified  into  one  of  four  colour  groups.  •  Every  colour  will  naturally  harmonise  with  every  other  colour  in  the  same  group.  Colours  from  different  groups  never  truly  will.  •  All  humanity  can  be  classified  into  one  of  four  personality  types.  •  Each  personality  type  has  a  natural  affinity  with  one  colour  group.  •  Response  to  colour  schemes  is  influenced  by  personality  type.  
  • 15. Colour  Affects  17th  April  2013  Adjective  Combinations  and  the  Related  Colour  Wheels  According  to  the  Wright  Theory  
  • 16. Colour  Affects  17th  April  2013  (1-a)FunAdaptableBrightCharmingCheerful(1-b)LivelyActiveEnthusiasticHigh-spiritedOptimistic(1-c)CleverCooperativeFriendlyInformalPractical(1-d)FreshNewOutgoingImpulsiveCommunicativeGroup 1
  • 17. Colour  Affects  17th  April  2013  Group 2(2-a)CalmPeacefulNurturingCourteousCompassionate(2-b)FormalElegantGraciousModestReserved(2-c)CoolDignifiedFair-mindedPatientPolite(2-d)ReassuringResponsibleOrderedDiplomaticConservative
  • 18. Colour  Affects  17th  April  2013  Group 3(3a)AbundantEnergeticRebelliousVisionaryIdealistic(3-b)EarthyMatureNaturalSensualGenerous(3-c)ColourfulBraveOriginalProtectiveAdventurous(3-d)AuthenticEthicalIntenseSincereHonest
  • 19. Colour  Affects  17th  April  2013  (4-a)ContemporaryConfidentGlamorousRespectiveStylish(4-b)DecisiveDetachedInfluentialObjectiveUncompromising(4-c)EfficientDryPragmaticSuperiorPrecise(4-d)LogicalArticulateFocusedPerfectionisticProductiveGroup 4
  • 20. Colour  Affects  17th  April  2013  
  • 21. Colour  Affects  17th  April  2013  Warm x x x x x x x x x x x x x x x x x xPredom  Warm x x x x x x x xNeutralPredom  Cool x x x x x x x xCool x x x x x x xR 10 20 30 40 50 60 70 80 90 B 10 20 30 40 50 60 70 80 90 G 10 20 30 40 50 60 70 80 90 Y 10 20 30 40 50 60 70 80 90 R
  • 22. Colour  Affects  17th  April  2013  Warm x x x x x x x x x x x x x x x x x xPredom  Warm x x x x x x x xNeutralPredom  Cool x x x x x x x xCool x x x x x x xR 10 20 30 40 50 60 70 80 90 B 10 20 30 40 50 60 70 80 90 G 10 20 30 40 50 60 70 80 90 Y 10 20 30 40 50 60 70 80 90 ROrange RedRed BluePurple Cyan Green Greellow Yellow
  • 23. Colour  Affects  17th  April  2013  Have  we  answered  the  question    “What  is  a  Good  Colour?”      Yes…  there  is  only  one    answer,  whenever  this  question  is  asked:      “It  depends”  
  • 24. Colour  Affects  17th  April  2013  If…  …  you  are  in  the  field  of  colour  management,  a  good  colour  is  unmistakeable:    It  is  A  perfect,  accurate  match    Colourfast    Consistent        Issues  of  personal  taste  and  subjective  opinion  are  not  relevant  in  this  situation  
  • 25. Colour  Affects  17th  April  2013  However…  In  the  world  of  Colour  Psychology,  those  issues  are  highly  relevant!      A  good  colour  does  not  exist  in  isolation  -­‐  like  a  musical  note,  it  is  in  combination  that  it  evokes    emotional  response.  
  • 26. Colour  Affects  17th  April  2013  There  are  many  good  colour  combinations  Good  colour  combinations  are  those  :    That  are  positively  harmonised  versions  of  the  most  appropriate  hues  to  capture  and  express  the  proposition    That  present  a  balance  between  hues  (complementary  hues  work  well  in  this  regard)    That  a  very  great  majority  of  people  agree  are  in  harmony          
  • 27. Colour  Affects  17th  April  2013  In  a  nutshell…..      DISHARMONY  NEGATES.  
  • 28. Colour  Affects  17th  April  2013  Thank  you!