Survey Says… Do you know if your company has any initiatives planned regarding social media?
Survey Says… Do you think that this is an area your firm should be considering?
Survey Says… Do you see social media as an important component to your marketing strategy?
Survey Says… What areas of social media is your firm/department considering?
Why bother? We have a large initiative to grow our Gen Y demographics. We must change our strategies as the habits of future customers evolve. It is the next big thing in financial services. It will only become more prevalent, especially as the younger crowd begins to mature and start working with the financial services industry. Because all the kids are doing it!
Adoption of Social Media by Age Group Source: Forrester Research