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Build your list quickly and easily

by Jacqui Carrel on Oct 04, 2010

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The money is in the list.Building a list can be straight forward if you have an ‘automated customer collector’.
We’ll look at the why and how of lists and also how you can automate the process.
This is what your list will look like.
Save yourself a LOT of time and hassle by automating.
There are many autoresponders out there such as Aweber (see picture).Some you subscribe to monthly. They are hosted remotely – which means you are not worrying about if own servers or computers crash. We favour Aweber but they all have their pros and cons. Others you can buy as a one off and you have them on your computer and hosting. The advantage is that you don’t have to follow the rules of the autoresponder packages like Aweber.
When you start a new campaign, you are given a snippet of JavaScript or HTML code which you simply place in your website’s HTML. It’s that simple! If you choose the JavaScript option, if you update on the autoresponder, the updates will automatically occur on the form(s) on your site too.
And a form appears
This is how it works.
How do you get them to sign up with you? After all there are plenty of other newsletters out there vying for their attention, too.Well, you give an incentive, or ‘ethical bribe’.
Here are the sorts of things you could offer.
Example – note the title.
How do you get the sort of people YOU WANT coming to your site? That is, how do you get targeted visitors?
There are three main ways: link juice, business literature and SED (search engine domination)
To get them to concentrate on signing up (and not to be distracted by what else is going on in your site), you can use a special landing page called a squeeze page.
Here’s an example. The yellow boxes show what this site has done well.
If your site is already set up and/or you don’t want to add another page, consider putting the form in a side bar/column. That way, it will be ‘out of the way’ and also show on every page.
Like this one.
If neither of those options appeal, go for a ‘light box’.
A light box hovers in front of the page, and the page itself greys out. A visitor can either click ‘close’ or they can fill in their details. The site then reappears.
Test response by varying the number of fields you ask for.
Autorespnders not only automtae this process for you, they also offer other benefits such as data analysis/feedback, and ...
...automate unsubscribe/change contact info – a bit help!
Any questions? Contact jacqui@cinnamonedge.co.uk
Of course, you can unsubscribe any time, and we won’t share your details.

Build your list quickly and easily — Presentation Transcript

Welcome!
Get YOUR Business an Automated Customer Collector
How to Build a List
That You Can Sell To
Again and Again
LISTS
- Why
- How
- Automation
Database of Subscribers
 People who WANT to hear from you!
Use Your List to
TELL & SELL
Use Your List For...
News
Tips
Updates
Giving information
Free gifts
Member-only offers
Event coming up
Quiet week coming up
New product (advance notification for valued subscribers)
Promotion
JV/cross-promotion
AUTOMATE

Aweber Autoresponder
Just one of the automated customer collectors out there
CODE (to put in your site)
1. Signs up
3. Goes to thank you page
2. Confirms
4. Gets sent regular newsletters
Upsell opportunity!
Give an Incentive!
‘Ethical Bribe’
Free ebook
Free report
DVD video or digital equivalent
CD-Rom or digital equivalent
Voucher or digital equivalent
Special offer
Free gift
Free consultation
Trial
Targeted audiences  Your site
Make a
SQUEEZE PAGE
SIDE COLUMN
‘LIGHT BOX’
Benefit: Reports
Benefit: Auto Unsubscribe
RECAP
We’ve shown you:
- Why you need a list
- How to build a list
- How to make £££ from your list
- How to automate your list building
?
Take Home Message
- No list = money left on the table
- List = Money for your business
Cinnamon Edge
Getting YOU More Profits
See For Yourself How This Works! Collect YourThree FREE Business Profits Reports:
www.BusinessProfitsJumpStart.co.uk
www.CinnamonEdge.co.uk

Build your list quickly and easily

by Jacqui Carrel on Oct 04, 2010

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Build your list quickly and easily — Presentation Transcript