BROADCAST JOURNALISM

2312

TA K E Y O U R D A I LY A N N O U N C E M E N T S
TO THE NEXT LEVEL
MICHAEL HERNANDEZ
M U S TA N G M O R N I N G N E W S : A D V I S E R

cinehead3@gmail.com
@cinehead

M AT T S T E R N

M U...
OVERVIEW

• Why integrate news

packages?
• Where to start
• Organize your staff
• Workflow
• Types of stories
• News vs E...
W H Y N E W S PA C K A G E S ?

Daily announcement are for the birds
W H Y N E W S PA C K A G E S ?

• News you can’t find elsewhere
• Cover stories in-depth
• Utilize the medium (image, soun...
WHERE TO
S TA R T

Develop a
mission statement
and goals
WHERE TO
S TA R T

What kind of stories
do you want to
produce? Why?
FIRST STEPS
LOGISTICS

• Broadcast Frequency
• Volume of work
• Amount of equipment
• Expectations of quality
FIRST STEPS
C O M M U N I T Y B U Y- I N

• Administration
• Students
• Parents
O R G A N I Z E T H E S TA F F
M U S TA N G M O R N I N G N E W S

news
directors

sports advertising web
producer produce...
O R G A N I Z E T H E S TA F F
NEWS CYCLE

WEEK 1

WEEK 2

WEEK 3

RESEARCH

SHOOT
F O O TA G E

EDITING

SCHEDULE
INTERVI...
TYPES OF STORIES
HARD NEWS: SERIOUS IN TONE, REPERCUSSIONS
TYPES OF STORIES
F E AT U R E S : A R T, C U LT U R E , P E O P L E
TYPES OF STORIES
S P O R T S : AT H L E T I C C O N T E S T S & C U LT U R E
G E N E R AT I N G G O O D S T O R I E S

• daily bulletin
• student gov./activities
• read/watch other media
• listen/tal...
BALANCING STORIES
DIET OF NEWS
BALANCING STORIES
DIET OF NEWS
BALANCING STORIES
DIET OF NEWS
BALANCING STORIES
DIET OF NEWS
BALANCING STORIES
DIET OF NEWS
BALANCING STORIES
DIET OF NEWS
N E W S V S E N T E R TA I N M E N T
Newsworthy stories are entertaining
N E W S V S E N T E R TA I N M E N T
Don’t chase popularity: Do what you know is right.
N E W S V S E N T E R TA I N M E N T
Craft a compelling story:
• photography
• NATS
• characters
• soundbites
• crisp edit...
N E W S V S E N T E R TA I N M E N T
Fun Story Ideas

• Homecoming
• April Fool’s Show
• Holiday Themes
• PSA/Promos
BEST PRACTICES

• Solid Bullpen
• Determine the REAL story
• Pre-Interview (w/o camera)
• Hold staff accountable
• YOSO
• ...
TIPS

• have courage
• take creative risks
• keep stories fresh
• look to other media for

inspiration
MICHAEL HERNANDEZ
M U S TA N G M O R N I N G N E W S : A D V I S E R

cinehead3@gmail.com
@cinehead

M AT T S T E R N

M U...
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Take Your Daily Announcements to The Next level 2013

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This presentation was given at the National High School Journalism Convention in Boston on November 16, 2013. It is designed to help broadcast programs who primarily produce daily announcements to integrate news packages into their show.

Published in: Education, News & Politics
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Take Your Daily Announcements to The Next level 2013

  1. 1. BROADCAST JOURNALISM 2312 TA K E Y O U R D A I LY A N N O U N C E M E N T S TO THE NEXT LEVEL
  2. 2. MICHAEL HERNANDEZ M U S TA N G M O R N I N G N E W S : A D V I S E R cinehead3@gmail.com @cinehead M AT T S T E R N M U S TA N G M O R N I N G N E W S : N E W S D I R E C T O R mstern14@me.com @mattsternnews 2312
  3. 3. OVERVIEW • Why integrate news packages? • Where to start • Organize your staff • Workflow • Types of stories • News vs Entertainment • Best Practices
  4. 4. W H Y N E W S PA C K A G E S ? Daily announcement are for the birds
  5. 5. W H Y N E W S PA C K A G E S ? • News you can’t find elsewhere • Cover stories in-depth • Utilize the medium (image, sound, movement) • Have an impact on audience
  6. 6. WHERE TO S TA R T Develop a mission statement and goals
  7. 7. WHERE TO S TA R T What kind of stories do you want to produce? Why?
  8. 8. FIRST STEPS LOGISTICS • Broadcast Frequency • Volume of work • Amount of equipment • Expectations of quality
  9. 9. FIRST STEPS C O M M U N I T Y B U Y- I N • Administration • Students • Parents
  10. 10. O R G A N I Z E T H E S TA F F M U S TA N G M O R N I N G N E W S news directors sports advertising web producer producer master photographers features producer reporters social media producer
  11. 11. O R G A N I Z E T H E S TA F F NEWS CYCLE WEEK 1 WEEK 2 WEEK 3 RESEARCH SHOOT F O O TA G E EDITING SCHEDULE INTERVIEWS BULLPEN FIRST CUT VOICE OVER FINE CUT & WEB POST WRITE QUESTIONS BLOG
  12. 12. TYPES OF STORIES HARD NEWS: SERIOUS IN TONE, REPERCUSSIONS
  13. 13. TYPES OF STORIES F E AT U R E S : A R T, C U LT U R E , P E O P L E
  14. 14. TYPES OF STORIES S P O R T S : AT H L E T I C C O N T E S T S & C U LT U R E
  15. 15. G E N E R AT I N G G O O D S T O R I E S • daily bulletin • student gov./activities • read/watch other media • listen/talk with people • observation
  16. 16. BALANCING STORIES DIET OF NEWS
  17. 17. BALANCING STORIES DIET OF NEWS
  18. 18. BALANCING STORIES DIET OF NEWS
  19. 19. BALANCING STORIES DIET OF NEWS
  20. 20. BALANCING STORIES DIET OF NEWS
  21. 21. BALANCING STORIES DIET OF NEWS
  22. 22. N E W S V S E N T E R TA I N M E N T Newsworthy stories are entertaining
  23. 23. N E W S V S E N T E R TA I N M E N T Don’t chase popularity: Do what you know is right.
  24. 24. N E W S V S E N T E R TA I N M E N T Craft a compelling story: • photography • NATS • characters • soundbites • crisp editing
  25. 25. N E W S V S E N T E R TA I N M E N T Fun Story Ideas • Homecoming • April Fool’s Show • Holiday Themes • PSA/Promos
  26. 26. BEST PRACTICES • Solid Bullpen • Determine the REAL story • Pre-Interview (w/o camera) • Hold staff accountable • YOSO • Evaluate: self, peer, adviser
  27. 27. TIPS • have courage • take creative risks • keep stories fresh • look to other media for inspiration
  28. 28. MICHAEL HERNANDEZ M U S TA N G M O R N I N G N E W S : A D V I S E R cinehead3@gmail.com @cinehead M AT T S T E R N M U S TA N G M O R N I N G N E W S : N E W S D I R E C T O R mstern14@me.com @mattsternnews 2312

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