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Take Your Daily Announcements to The Next level 2013
 

Take Your Daily Announcements to The Next level 2013

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This presentation was given at the National High School Journalism Convention in Boston on November 16, 2013. It is designed to help broadcast programs who primarily produce daily announcements to ...

This presentation was given at the National High School Journalism Convention in Boston on November 16, 2013. It is designed to help broadcast programs who primarily produce daily announcements to integrate news packages into their show.

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    Take Your Daily Announcements to The Next level 2013 Take Your Daily Announcements to The Next level 2013 Presentation Transcript

    • BROADCAST JOURNALISM 2312 TA K E Y O U R D A I LY A N N O U N C E M E N T S TO THE NEXT LEVEL
    • MICHAEL HERNANDEZ M U S TA N G M O R N I N G N E W S : A D V I S E R cinehead3@gmail.com @cinehead M AT T S T E R N M U S TA N G M O R N I N G N E W S : N E W S D I R E C T O R mstern14@me.com @mattsternnews 2312
    • OVERVIEW • Why integrate news packages? • Where to start • Organize your staff • Workflow • Types of stories • News vs Entertainment • Best Practices
    • W H Y N E W S PA C K A G E S ? Daily announcement are for the birds
    • W H Y N E W S PA C K A G E S ? • News you can’t find elsewhere • Cover stories in-depth • Utilize the medium (image, sound, movement) • Have an impact on audience
    • WHERE TO S TA R T Develop a mission statement and goals
    • WHERE TO S TA R T What kind of stories do you want to produce? Why?
    • FIRST STEPS LOGISTICS • Broadcast Frequency • Volume of work • Amount of equipment • Expectations of quality
    • FIRST STEPS C O M M U N I T Y B U Y- I N • Administration • Students • Parents
    • O R G A N I Z E T H E S TA F F M U S TA N G M O R N I N G N E W S news directors sports advertising web producer producer master photographers features producer reporters social media producer
    • O R G A N I Z E T H E S TA F F NEWS CYCLE WEEK 1 WEEK 2 WEEK 3 RESEARCH SHOOT F O O TA G E EDITING SCHEDULE INTERVIEWS BULLPEN FIRST CUT VOICE OVER FINE CUT & WEB POST WRITE QUESTIONS BLOG
    • TYPES OF STORIES HARD NEWS: SERIOUS IN TONE, REPERCUSSIONS
    • TYPES OF STORIES F E AT U R E S : A R T, C U LT U R E , P E O P L E
    • TYPES OF STORIES S P O R T S : AT H L E T I C C O N T E S T S & C U LT U R E
    • G E N E R AT I N G G O O D S T O R I E S • daily bulletin • student gov./activities • read/watch other media • listen/talk with people • observation
    • BALANCING STORIES DIET OF NEWS
    • BALANCING STORIES DIET OF NEWS
    • BALANCING STORIES DIET OF NEWS
    • BALANCING STORIES DIET OF NEWS
    • BALANCING STORIES DIET OF NEWS
    • BALANCING STORIES DIET OF NEWS
    • N E W S V S E N T E R TA I N M E N T Newsworthy stories are entertaining
    • N E W S V S E N T E R TA I N M E N T Don’t chase popularity: Do what you know is right.
    • N E W S V S E N T E R TA I N M E N T Craft a compelling story: • photography • NATS • characters • soundbites • crisp editing
    • N E W S V S E N T E R TA I N M E N T Fun Story Ideas • Homecoming • April Fool’s Show • Holiday Themes • PSA/Promos
    • BEST PRACTICES • Solid Bullpen • Determine the REAL story • Pre-Interview (w/o camera) • Hold staff accountable • YOSO • Evaluate: self, peer, adviser
    • TIPS • have courage • take creative risks • keep stories fresh • look to other media for inspiration
    • MICHAEL HERNANDEZ M U S TA N G M O R N I N G N E W S : A D V I S E R cinehead3@gmail.com @cinehead M AT T S T E R N M U S TA N G M O R N I N G N E W S : N E W S D I R E C T O R mstern14@me.com @mattsternnews 2312