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Secrets Of a Successful Broadcast Journalism Program
Secrets Of a Successful Broadcast Journalism Program
Secrets Of a Successful Broadcast Journalism Program
Secrets Of a Successful Broadcast Journalism Program
Secrets Of a Successful Broadcast Journalism Program
Secrets Of a Successful Broadcast Journalism Program
Secrets Of a Successful Broadcast Journalism Program
Secrets Of a Successful Broadcast Journalism Program
Secrets Of a Successful Broadcast Journalism Program
Secrets Of a Successful Broadcast Journalism Program
Secrets Of a Successful Broadcast Journalism Program
Secrets Of a Successful Broadcast Journalism Program
Secrets Of a Successful Broadcast Journalism Program
Secrets Of a Successful Broadcast Journalism Program
Secrets Of a Successful Broadcast Journalism Program
Secrets Of a Successful Broadcast Journalism Program
Secrets Of a Successful Broadcast Journalism Program
Secrets Of a Successful Broadcast Journalism Program
Secrets Of a Successful Broadcast Journalism Program
Secrets Of a Successful Broadcast Journalism Program
Secrets Of a Successful Broadcast Journalism Program
Secrets Of a Successful Broadcast Journalism Program
Secrets Of a Successful Broadcast Journalism Program
Secrets Of a Successful Broadcast Journalism Program
Secrets Of a Successful Broadcast Journalism Program
Secrets Of a Successful Broadcast Journalism Program
Secrets Of a Successful Broadcast Journalism Program
Secrets Of a Successful Broadcast Journalism Program
Secrets Of a Successful Broadcast Journalism Program
Secrets Of a Successful Broadcast Journalism Program
Secrets Of a Successful Broadcast Journalism Program
Secrets Of a Successful Broadcast Journalism Program
Secrets Of a Successful Broadcast Journalism Program
Secrets Of a Successful Broadcast Journalism Program
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Secrets Of a Successful Broadcast Journalism Program

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Find out how the Mustang Morning News, a nationally award-winning high school broadcast journalism program has managed to achieve success. …

Find out how the Mustang Morning News, a nationally award-winning high school broadcast journalism program has managed to achieve success.

This slideshow was originally presented at the 2011 NSPA/JEA national journalism convention in Minneapolis.

This entry is hosted with related material at www.jeadigitalmedia.org

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  • 1. SECRETS Of a Successful Broadcast Journalism Program 2317Wednesday, December 28, 2011
  • 2. SECRETS Of a Successful Broadcast Journalism Program Michael Hernandez, Adviser cinehead3@gmail.com Brittany Clark, News Director Allie Campbell, Reporter www.mustangmorningnews.com 2317Wednesday, December 28, 2011
  • 3. OVERVIEW • goals & philosophy • staffing & recruiting • story ideas & assignments • gradingWednesday, December 28, 2011
  • 4. OVERVIEW • working with administration • equipment & funding • publicity • resourcesWednesday, December 28, 2011
  • 5. MUSTANG MORNING NEWS • 13 years old • 13-28 staff members • 6-7 minute show length •2 live shows per week • 60 shows per yearWednesday, December 28, 2011
  • 6. MUSTANG MORNING NEWS •5 SD cameras (Sony PD-170) •2 HD cameras (Sony AX-2000) • 14 edit bays (iMac w/ Final Cut Pro)Wednesday, December 28, 2011
  • 7. MUSTANG MORNING NEWS •2 News Directors • Sports Producer, Features Producer, Social Media Producer • 21 reporters & photographersWednesday, December 28, 2011
  • 8. MUSTANG MORNING NEWS First Year Intro Class • Journalism Basics • Law & Ethics • Videography & Editing • Live Show TrainingWednesday, December 28, 2011
  • 9. MUSTANG MORNING NEWS Advanced Class • Live Show • Social Media • BlogsWednesday, December 28, 2011
  • 10. GOALS & PHILOSOPHY WHY CONSIDER IT • informs all decisions • used in grading • explains staff actionsWednesday, December 28, 2011
  • 11. GOALS & PHILOSOPHY WHAT TO CONSIDER • news vs. magazine • know your audience & their needs • frequency of show • consider your reputationWednesday, December 28, 2011
  • 12. GOALS & PHILOSOPHY WHAT TO CONSIDER • The Fourth Estate • Free expression or PR? • PROFESSIONALISMWednesday, December 28, 2011
  • 13. STAFF WHAT MAKES A GOOD STAFF MEMBER • reliable & self-motivated • meets deadlines • flexible • team player • courageous • creativeWednesday, December 28, 2011
  • 14. STAFF WHAT MAKES A GOOD STAFF MEMBER • good writing skills • diverse interests & backgrounds • “in the know” on campusWednesday, December 28, 2011
  • 15. STAFF RECRUITING • teacher recommendations • letter of application • interviewWednesday, December 28, 2011
  • 16. STAFF HOW TO ATTRACT GOOD STAFF MEMBERS • Program reputation & respect • awards • reputation of current staff • visibilityWednesday, December 28, 2011
  • 17. STORY IDEAS & SELECTION • themed bullpen • local & national media • personal passion • ratio of hard news to featuresWednesday, December 28, 2011
  • 18. SCHEDULING • two week deadlines •3 stories deep • Assigned beats?Wednesday, December 28, 2011
  • 19. SCHEDULINGWednesday, December 28, 2011
  • 20. GRADING & EVALUATION • weekly grades • self-evaluation • News Director grades • Teacher gradeWednesday, December 28, 2011
  • 21. Wednesday, December 28, 2011
  • 22. WORKING WITH ADMINISTRATION • State free speech law • StateEd. Code on student publications • District policiesWednesday, December 28, 2011
  • 23. WORKING WITH ADMINISTRATION • Work with principal • professional courtesy • meet with staffWednesday, December 28, 2011
  • 24. EQUIPMENT & FUNDING • what & how much do you need? • size of staff • live or taped show? • frequency of show • final viewing formatWednesday, December 28, 2011
  • 25. EQUIPMENT & FUNDING Large Budget • HD camera • tripod • microphone (lavalier) • non-linear editing suiteWednesday, December 28, 2011
  • 26. EQUIPMENT & FUNDING Small Budget • iPod Touch or iPad 2 • iMovie appWednesday, December 28, 2011
  • 27. EQUIPMENT & FUNDING Set Goals • quality vs. quantity • replacement timeline • repair budget • wishlist itemsWednesday, December 28, 2011
  • 28. EQUIPMENT & FUNDING Funding Sources • booster club • PTA & ASB • ROP funds • lab donations • advertisingWednesday, December 28, 2011
  • 29. BUZZ Website • videos of show • program info • news & awardsWednesday, December 28, 2011
  • 30. BUZZ Social Media • Facebook • Twitter • BlogsWednesday, December 28, 2011
  • 31. Wednesday, December 28, 2011
  • 32. RESOURCESWednesday, December 28, 2011
  • 33. RESOURCES splc.org jeadigitalmedia.org poynter.org rtnda.orgWednesday, December 28, 2011
  • 34. SECRETS Of a Successful Broadcast Journalism Program Michael Hernandez, Adviser cinehead3@gmail.com Brittany Clark, News Director Allie Campbell, Reporter www.mustangmorningnews.com 2317Wednesday, December 28, 2011

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