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Socialvention - Tupelo 2014
 

Socialvention - Tupelo 2014

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My #PowerPoint from 6 hour #SocialMedia intensive training with members of the Tupelo, Mississippi Convention & Visitors Bureau. We've included a number of case studies for #Socialvention #SocialMedia ...

My #PowerPoint from 6 hour #SocialMedia intensive training with members of the Tupelo, Mississippi Convention & Visitors Bureau. We've included a number of case studies for #Socialvention #SocialMedia & client examples.

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    Socialvention - Tupelo 2014 Socialvention - Tupelo 2014 Presentation Transcript

    • Be a Social Media Rock Star and get REAL ROI (yes, it IS possible!) www.SOCIALVENTION.com
    • Nice To Meet You! Let’s Get To Know Each Other www.SOCIALVENTION.com
    • Then
    • “Every biz owner CAN build their bottom line through social media strategy.” ~ Cindy Morrison
    • Today’s customer doesn’t buy what you SELL... They buy who you ARE!
    • Why Social Media? 36% TRUST advertising, but... 81% TRUST referrals/recommendations ~ Constant Contact
    • HOPE is *NOT* a strategy!
    • Strategy *Goals / Measurement *Content *Platforms *Good & Bad
    • Biz Goals Fan Base = Distribution
    • Sales Funnel
    • Homework Sales Funnel Biz Goals Market
    • 80 / 20 Rule
    • Content is KING
    • Content Calendar ~ Facebook Posts (1-2 a day) ~ Facebook Contests (1 a quarter) ~ Twitter Updates (3-5 a day) ~ Pinterest (4 a week) ~ YouTube Videos (2-3 a week) ~ Blog (2-3 a week)
    • Content Calendar ~ 1 Year / 1 Quarter / 1 Month ~ Desk/Wall Calendar or ~ Mind Mapping (MindMeister.com) ~ Batch Activities ~ Assign Tasks (Hootsuite.com)
    • 90% DON’T Come Back Value! Value! Value!
    • Value #1 Information
    • Value #2 Monetary
    • What To Post ~ Consistent with brand ~ Relevant NON-SALES content ~ Thought provoking questions ~ Visual ~ Cross promotions ~ Customer loyalty/appreciation ~ Strategically promoted posts
    • Strategically Stalking w/ Excellence ~ Collaborators ~ Competitors ~ Customers ~ Mentors ~ Media
    • Strategically Stalk w/ Excellence
    • Create Buzz!
    • Create Buzz! ~ 7 MILLION Twitter Impressions ~ Top Twitter Trending Topic ~ 55,500 Facebook Impressions ~ 800+ Targeted Fans (70% talking about brand)
    • Customer Service
    • Create YOUR Strategy! Goals Sales Funnel Partners / Collaborators www.SOCIALVENTION.com
    • Break! www.SOCIALVENTION.com
    • Your Go To Platforms! They’re Not Created EQUAL www.SOCIALVENTION.com
    • Facebook ~ Family Reunion Twitter ~ Cocktail Party LinkedIn ~ Board Room Pinterest ~ Bulletin Board
    • Be where your customers are! ~ Most frequently checked website ~ 1 in 6 on Facebook ~ 852 million logins ~ 3.2 BILLION “likes” & comments
    • Engagement
    • Hyperlink & Apps
    • It’s NOT LogoBook!
    • Promoted Post
    • Ads Chamber Case Study Hiring Event ~ $168 109 Attendees 93 Qualified
    • Socialvention Case Study
    • 18 Day Contest – 1k “Likes”
    • $30 Promoted Post
    • Socialvention Strategy Paid & Organic
    • Twitter ~ Cocktail Party
    • ~ What are people saying about your brand ~ Check the competition ~ Find potential customers & collaborators ~ Connect with media
    • @UserName @TVNewsGal vs @CindyWMorrison
    • #Topic #SparkandHustle & #SOCIALVENTION
    • Search.Twitter.com #PR #HR #Obama #SocialMedia #Socialvention
    • Reach the Media
    • LinkedIn ~ Board Room
    • Company Profile
    • LinkedIn Add Contacts
    • LinkedIn Join Groups
    • Pinterest ~ Bulletin Board 80% Women
    • Pinterest Boards
    • Instagram 4 billion uploads since Instagram started! Source: The Realtime Report
    • Reason For Pics Branding Expertise Create Emotion Make a Connection Get attention
    • Branding
    • Be An Expert
    • Create Emotion
    • Make a Connection
    • Get Attention
    • Memes
    • Create Memes
    • Use Pic as Facebook Ad 20% or less text
    • 20% Grid Tool http://facebook.com/ad/tool s/text_overlay
    • ~ 1 out of 2 on the Internet ~ 2nd Most Search Website after Google ~ 4 Billion Hours Watched EACH MONTH “If YouTube were a country... It would be the THIRD LARGEST after China & India”
    • ~ Solve a problem ~ FAQs ~ Employee milestones ~ Legacy ~ Charity causes ~ Channel customer desires
    • Be An Expert
    • Lunch! www.SOCIALVENTION.com
    • What the Hashtag?! www.SOCIALVENTION.com
    • What the Hashtag?! www.SOCIALVENTION.com
    • What the Hashtag?! www.SOCIALVENTION.com
    • What’s YOUR Hashtag?! www.SOCIALVENTION.com
    • Apply Your Strategy! Align Goals Chose Platforms www.SOCIALVENTION.com
    • ROI Is There Such A Thing? www.SOCIALVENTION.com
    • Measure *bitly *Facebook Insights *Sprout Social *Tweet Reach
    • Links Matter
    • Facebook Insights
    • Check All Platforms
    • What’s the Reach?
    • When Bad Things Happen! www.SOCIALVENTION.com
    • When Bad Things Happen
    • When to respond? ~ Make amends ~ Review develops legs ~ Missing facts ~ Angry w/ you, not just life ~ Someone is offended for you
    • Protect Your Brand! **Background and hiring** ~ Employee guidelines are a MUST! ~ Talk about what’s acceptable (& what’s not) ~ Non disclosure? ~ DO NOT request social media passwords
    • Questions? Ah Ha Moments! www.SOCIALVENTION.com
    • FREEBIES!! Cindy@SOCIALVENTION.com ~ Facebook Moderation Block List ~ Apps ~ 8 WEEK FREE E-COURSE
    • For more Social Media training and support, visit www.SOCIALVENTION.com. Facebook.com/CindyWMorrison Twitter - @CindyWMorrison YouTube.com/CindyWMorrison