Socialvention - Tupelo 2014

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My #PowerPoint from 6 hour #SocialMedia intensive training with members of the Tupelo, Mississippi Convention & Visitors Bureau. We've included a number of case studies for #Socialvention #SocialMedia & client examples.

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Socialvention - Tupelo 2014

  1. 1. Be a Social Media Rock Star and get REAL ROI (yes, it IS possible!) www.SOCIALVENTION.com
  2. 2. Nice To Meet You! Let’s Get To Know Each Other www.SOCIALVENTION.com
  3. 3. Then
  4. 4. “Every biz owner CAN build their bottom line through social media strategy.” ~ Cindy Morrison
  5. 5. Today’s customer doesn’t buy what you SELL... They buy who you ARE!
  6. 6. Why Social Media? 36% TRUST advertising, but... 81% TRUST referrals/recommendations ~ Constant Contact
  7. 7. HOPE is *NOT* a strategy!
  8. 8. Strategy *Goals / Measurement *Content *Platforms *Good & Bad
  9. 9. Biz Goals Fan Base = Distribution
  10. 10. Sales Funnel
  11. 11. Homework Sales Funnel Biz Goals Market
  12. 12. 80 / 20 Rule
  13. 13. Content is KING
  14. 14. Content Calendar ~ Facebook Posts (1-2 a day) ~ Facebook Contests (1 a quarter) ~ Twitter Updates (3-5 a day) ~ Pinterest (4 a week) ~ YouTube Videos (2-3 a week) ~ Blog (2-3 a week)
  15. 15. Content Calendar ~ 1 Year / 1 Quarter / 1 Month ~ Desk/Wall Calendar or ~ Mind Mapping (MindMeister.com) ~ Batch Activities ~ Assign Tasks (Hootsuite.com)
  16. 16. 90% DON’T Come Back Value! Value! Value!
  17. 17. Value #1 Information
  18. 18. Value #2 Monetary
  19. 19. What To Post ~ Consistent with brand ~ Relevant NON-SALES content ~ Thought provoking questions ~ Visual ~ Cross promotions ~ Customer loyalty/appreciation ~ Strategically promoted posts
  20. 20. Strategically Stalking w/ Excellence ~ Collaborators ~ Competitors ~ Customers ~ Mentors ~ Media
  21. 21. Strategically Stalk w/ Excellence
  22. 22. Create Buzz!
  23. 23. Create Buzz! ~ 7 MILLION Twitter Impressions ~ Top Twitter Trending Topic ~ 55,500 Facebook Impressions ~ 800+ Targeted Fans (70% talking about brand)
  24. 24. Customer Service
  25. 25. Create YOUR Strategy! Goals Sales Funnel Partners / Collaborators www.SOCIALVENTION.com
  26. 26. Break! www.SOCIALVENTION.com
  27. 27. Your Go To Platforms! They’re Not Created EQUAL www.SOCIALVENTION.com
  28. 28. Facebook ~ Family Reunion Twitter ~ Cocktail Party LinkedIn ~ Board Room Pinterest ~ Bulletin Board
  29. 29. Be where your customers are! ~ Most frequently checked website ~ 1 in 6 on Facebook ~ 852 million logins ~ 3.2 BILLION “likes” & comments
  30. 30. Engagement
  31. 31. Hyperlink & Apps
  32. 32. It’s NOT LogoBook!
  33. 33. Promoted Post
  34. 34. Ads Chamber Case Study Hiring Event ~ $168 109 Attendees 93 Qualified
  35. 35. Socialvention Case Study
  36. 36. 18 Day Contest – 1k “Likes”
  37. 37. $30 Promoted Post
  38. 38. Socialvention Strategy Paid & Organic
  39. 39. Twitter ~ Cocktail Party
  40. 40. ~ What are people saying about your brand ~ Check the competition ~ Find potential customers & collaborators ~ Connect with media
  41. 41. @UserName @TVNewsGal vs @CindyWMorrison
  42. 42. #Topic #SparkandHustle & #SOCIALVENTION
  43. 43. Search.Twitter.com #PR #HR #Obama #SocialMedia #Socialvention
  44. 44. Reach the Media
  45. 45. LinkedIn ~ Board Room
  46. 46. Company Profile
  47. 47. LinkedIn Add Contacts
  48. 48. LinkedIn Join Groups
  49. 49. Pinterest ~ Bulletin Board 80% Women
  50. 50. Pinterest Boards
  51. 51. Instagram 4 billion uploads since Instagram started! Source: The Realtime Report
  52. 52. Reason For Pics Branding Expertise Create Emotion Make a Connection Get attention
  53. 53. Branding
  54. 54. Be An Expert
  55. 55. Create Emotion
  56. 56. Make a Connection
  57. 57. Get Attention
  58. 58. Memes
  59. 59. Create Memes
  60. 60. Use Pic as Facebook Ad 20% or less text
  61. 61. 20% Grid Tool http://facebook.com/ad/tool s/text_overlay
  62. 62. ~ 1 out of 2 on the Internet ~ 2nd Most Search Website after Google ~ 4 Billion Hours Watched EACH MONTH “If YouTube were a country... It would be the THIRD LARGEST after China & India”
  63. 63. ~ Solve a problem ~ FAQs ~ Employee milestones ~ Legacy ~ Charity causes ~ Channel customer desires
  64. 64. Be An Expert
  65. 65. Lunch! www.SOCIALVENTION.com
  66. 66. What the Hashtag?! www.SOCIALVENTION.com
  67. 67. What the Hashtag?! www.SOCIALVENTION.com
  68. 68. What the Hashtag?! www.SOCIALVENTION.com
  69. 69. What’s YOUR Hashtag?! www.SOCIALVENTION.com
  70. 70. Apply Your Strategy! Align Goals Chose Platforms www.SOCIALVENTION.com
  71. 71. ROI Is There Such A Thing? www.SOCIALVENTION.com
  72. 72. Measure *bitly *Facebook Insights *Sprout Social *Tweet Reach
  73. 73. Links Matter
  74. 74. Facebook Insights
  75. 75. Check All Platforms
  76. 76. What’s the Reach?
  77. 77. When Bad Things Happen! www.SOCIALVENTION.com
  78. 78. When Bad Things Happen
  79. 79. When to respond? ~ Make amends ~ Review develops legs ~ Missing facts ~ Angry w/ you, not just life ~ Someone is offended for you
  80. 80. Protect Your Brand! **Background and hiring** ~ Employee guidelines are a MUST! ~ Talk about what’s acceptable (& what’s not) ~ Non disclosure? ~ DO NOT request social media passwords
  81. 81. Questions? Ah Ha Moments! www.SOCIALVENTION.com
  82. 82. FREEBIES!! Cindy@SOCIALVENTION.com ~ Facebook Moderation Block List ~ Apps ~ 8 WEEK FREE E-COURSE
  83. 83. For more Social Media training and support, visit www.SOCIALVENTION.com. Facebook.com/CindyWMorrison Twitter - @CindyWMorrison YouTube.com/CindyWMorrison

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