Socialvention - Demystifying Social Media Madness - NSA 2013
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Socialvention - Demystifying Social Media Madness - NSA 2013

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3 Hour Workshop for the National Speakers Association of Oklahoma on Sept 20, 2013. How to create a strategy and content to grow your brand.

3 Hour Workshop for the National Speakers Association of Oklahoma on Sept 20, 2013. How to create a strategy and content to grow your brand.

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Socialvention - Demystifying Social Media Madness - NSA 2013 Socialvention - Demystifying Social Media Madness - NSA 2013 Presentation Transcript

  • Demystifying Social Media Madness: What REALLY Works To Grow Your Brand As A Speaker www.SOCIALVENTION.com
  • Then
  • “Every biz owner CAN build their bottom line through social media strategy.” ~ Cindy Morrison
  • Today’s customer doesn’t buy what you SELL... They buy who you ARE!
  • Why Social Media? 36% TRUST advertising, but... 81% TRUST referrals/recommendations ~ Constant Contact
  • HOPE is *NOT* a strategy!
  • Strategy *Goals *Content *Platforms *Good & Bad
  • Biz Goals Fan Base = Distribution
  • Sales Funnel
  • Exercise Sales Funnel Biz Goals Market
  • Content is KING
  • Content Calendar ~ Facebook Posts (1-2 a day) ~ Facebook Contests (1 a quarter) ~ Twitter Updates (3-5 a day) ~ Pinterest (4 a week) ~ YouTube Videos (2-3 a week) ~ Blog (2-3 a week)
  • Content Calendar ~ 1 Year / 1 Quarter / 1 Month ~ Desk/Wall Calendar or ~ Mind Mapping (MindMeister.com) ~ Batch Activities ~ Assign Tasks (Hootsuite.com)
  • 80 / 20 Rule
  • Facebook ~ Family Reunion Twitter ~ Cocktail Party LinkedIn ~ Board Room Pinterest ~ Bulletin Board
  • Be where your customers are! ~ Most frequently checked website ~ 1 in 6 on Facebook ~ 852 million logins ~ 3.2 BILLION “likes” & comments
  • 90% DON’T Come Back Value! Value! Value!
  • Value #1 Information
  • Value #2 Monetary
  • Engagement
  • Hyperlink & Apps
  • It’s NOT LogoBook!
  • What To Post ~ Consistent with brand ~ Relevant NON-SALES content ~ Thought provoking questions ~ Visual ~ Cross promotions ~ Customer loyalty/appreciation ~ Strategically promoted posts
  • Promoted Post
  • Twitter ~ Cocktail Party
  • ~ What are people saying about your brand ~ Check the competition ~ Find potential customers & collaborators ~ Connect with media
  • @UserName @TVNewsGal vs @CindyWMorrison
  • #Topic #SparkandHustle & #SOCIALVENTION
  • Search.Twitter.com #HR #PR #SocialMedia #Obama #Socialvention
  • Reach the Media
  • Strategically Stalking w/ Excellence ~ Collaborators ~ Competitors ~ Customers ~ Mentors ~ Media
  • Strategically Stalk w/ Excellence
  • LinkedIn ~ Board Room
  • Company Profile
  • LinkedIn Add Contacts
  • LinkedIn Join Groups
  • Pinterest ~ Bulletin Board 80% Women
  • Pinterest Boards
  • ~ 1 out of 2 on the Internet ~ 2nd Most Search Website after Google ~ 4 Billion Hours Watched EACH MONTH “If YouTube were a country... It would be the THIRD LARGEST after China & India”
  • ~ Solve a problem ~ FAQs ~ Employee milestones ~ Legacy ~ Charity causes ~ Channel customer desires
  • When Bad Things Happen
  • When to respond? ~ Make amends ~ Review develops legs ~ Missing facts ~ Angry w/ you, not just life ~ Someone is offended for you
  • Protect Your Brand! **Background and hiring** ~ Employee guidelines are a MUST! ~ Talk about what’s acceptable (& what’s not) ~ Non disclosure? ~ DO NOT request social media passwords
  • Customer Service
  • Create Buzz!
  • Create Buzz! ~ 7 MILLION Twitter Impressions ~ Top Twitter Trending Topic ~ 55,500 Facebook Impressions ~ 800+ Targeted Fans (70% talking about brand)
  • FREEBIES!! Cindy@SOCIALVENTION.com ~ Facebook Moderation Block List ~ Apps ~ 60 Days FREE Constant Contact
  • For more Social Media training and support, visit www.SOCIALVENTION.com. Facebook.com/CindyWMorrison Twitter - @CindyWMorrison YouTube.com/CindyWMorrison