SOCIALVENTION: Demystifying the Social Media Madness to Grow YOUR Brand

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SOCIALVENTION: Demystifying the Social Media Madness to Grow YOUR Brand

  1. 1. Demystifying Social MediaMadness: What REALLYWorks To Grow YourBrandwww.SOCIALVENTION.com
  2. 2. Then
  3. 3. “Every biz owner CANbuild their bottom linethrough social mediastrategy.”~ Cindy Morrison
  4. 4. Today’s customer doesn’t buywhat you SELL...They buy who youARE!
  5. 5. Why Social Media?36% TRUST advertising, but...81% TRUSTreferrals/recommendations~ Constant Contact
  6. 6. HOPE is *NOT*a strategy!
  7. 7. 80 / 20 Rule
  8. 8. Content is KING
  9. 9. Content Calendar~ Facebook Posts (1-2 a day)~ Facebook Contests (1 a quarter)~ Twitter Updates (3-5 a day)~ Pinterest (4 a week)~ YouTube Videos (2-3 a week)~ Blog (2-3 a week)
  10. 10. Content Calendar~ 1 Year / 1 Quarter / 1 Month~ Desk/Wall Calendaror~ Mind Mapping (MindMeister.com)~ Batch Activities~ Assign Tasks (Hootsuite.com)
  11. 11. Facebook ~ Family ReunionTwitter ~ Cocktail PartyLinkedIn ~ Board RoomPinterest ~ Bulletin Board
  12. 12. Be where your customers are!~ Most frequently checked website~ 1 in 6 on Facebook~ 852 million logins~ 3.2 BILLION “likes” & comments
  13. 13. 90% DON’T Come BackValue! Value! Value!
  14. 14. Value #1Information
  15. 15. Value #2Monetary
  16. 16. Engagement
  17. 17. Hyperlink & Apps
  18. 18. It’s NOT LogoBook!
  19. 19. What To Post~ Consistent with brand~ Relevant NON-SALES content~ Thought provoking questions~ Visual~ Cross promotions~ Customer loyalty/appreciation~ Strategically promoted posts
  20. 20. Promoted Post
  21. 21. Twitter ~ Cocktail Party
  22. 22. ~ What are people saying about your brand~ Check the competition~ Find potential customers & collaborators~ Connect with media
  23. 23. @UserName@TVNewsGal vs @CindyWMorrison
  24. 24. #Topic#SparkandHustle & #SOCIALVENTION
  25. 25. Search.Twitter.com#HR#PR#SocialMedia#Obama#Socialvention
  26. 26. Reach the Media
  27. 27. Strategically Stalking w/Excellence~ Collaborators~ Competitors~ Customers~ Mentors~ Media
  28. 28. Strategically Stalk w/Excellence
  29. 29. LinkedIn ~ Board Room
  30. 30. Company Profile
  31. 31. LinkedInAdd Contacts
  32. 32. LinkedInJoin Groups
  33. 33. Pinterest ~ Bulletin Board80%Women
  34. 34. Pinterest Boards
  35. 35. ~ 1 out of 2 on the Internet~ 2nd Most Search Website after Google~ 4 Billion Hours Watched EACH MONTH“If YouTube were a country... It would be theTHIRD LARGEST after China & India”
  36. 36. ~ Solve a problem~ FAQs~ Employee milestones~ Legacy~ Charity causes~ Channel customer desires
  37. 37. SociGoogle Search - 6th Result!
  38. 38. Social Media Fall Out130,000+ Views200+ Comments$7,000 Car!!
  39. 39. When to respond?~ Make amends~ Review develops legs~ Missing facts~ Angry w/ you, not just life~ Someone is offended for you
  40. 40. When An Employee GoesRogue
  41. 41. Protect Your Brand!**Background and hiring**~ Employee guidelines are a MUST!~ Talk about what’s acceptable (& what’s not)~ Non disclosure?~ DO NOT request social media passwords
  42. 42. Customer Service
  43. 43. Create Buzz!
  44. 44. Create Buzz!~ 7 MILLION Twitter Impressions~ Top Twitter Trending Topic~ 55,50 Facebook Impressions~ 800+ Targeted Fans(70% talking about brand)
  45. 45. FREEBIES!!Cindy@SOCIALVENTION.com~ Facebook Moderation Block List~ Apps~ 60 Days FREE Constant Contact
  46. 46. For more Social Media training andsupport, visit www.SOCIALVENTION.com.Facebook.com/CindyWMorrisonTwitter - @CindyWMorrisonYouTube.com/CindyWMorrison

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