SOCIALVENTION: Demystifying the Social Media Madness to Grow YOUR Brand
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SOCIALVENTION: Demystifying the Social Media Madness to Grow YOUR Brand

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SOCIALVENTION: Demystifying the Social Media Madness to Grow YOUR Brand SOCIALVENTION: Demystifying the Social Media Madness to Grow YOUR Brand Presentation Transcript

  • Demystifying Social MediaMadness: What REALLYWorks To Grow YourBrandwww.SOCIALVENTION.com
  • Then
  • “Every biz owner CANbuild their bottom linethrough social mediastrategy.”~ Cindy Morrison
  • Today’s customer doesn’t buywhat you SELL...They buy who youARE!
  • Why Social Media?36% TRUST advertising, but...81% TRUSTreferrals/recommendations~ Constant Contact
  • HOPE is *NOT*a strategy!
  • 80 / 20 Rule
  • Content is KING
  • Content Calendar~ Facebook Posts (1-2 a day)~ Facebook Contests (1 a quarter)~ Twitter Updates (3-5 a day)~ Pinterest (4 a week)~ YouTube Videos (2-3 a week)~ Blog (2-3 a week)
  • Content Calendar~ 1 Year / 1 Quarter / 1 Month~ Desk/Wall Calendaror~ Mind Mapping (MindMeister.com)~ Batch Activities~ Assign Tasks (Hootsuite.com)
  • Facebook ~ Family ReunionTwitter ~ Cocktail PartyLinkedIn ~ Board RoomPinterest ~ Bulletin Board
  • Be where your customers are!~ Most frequently checked website~ 1 in 6 on Facebook~ 852 million logins~ 3.2 BILLION “likes” & comments
  • 90% DON’T Come BackValue! Value! Value!
  • Value #1Information
  • Value #2Monetary
  • Engagement
  • Hyperlink & Apps
  • It’s NOT LogoBook!
  • What To Post~ Consistent with brand~ Relevant NON-SALES content~ Thought provoking questions~ Visual~ Cross promotions~ Customer loyalty/appreciation~ Strategically promoted posts
  • Promoted Post
  • Twitter ~ Cocktail Party
  • ~ What are people saying about your brand~ Check the competition~ Find potential customers & collaborators~ Connect with media
  • @UserName@TVNewsGal vs @CindyWMorrison
  • #Topic#SparkandHustle & #SOCIALVENTION
  • Search.Twitter.com#HR#PR#SocialMedia#Obama#Socialvention
  • Reach the Media
  • Strategically Stalking w/Excellence~ Collaborators~ Competitors~ Customers~ Mentors~ Media
  • Strategically Stalk w/Excellence
  • LinkedIn ~ Board Room
  • Company Profile
  • LinkedInAdd Contacts
  • LinkedInJoin Groups
  • Pinterest ~ Bulletin Board80%Women
  • Pinterest Boards
  • ~ 1 out of 2 on the Internet~ 2nd Most Search Website after Google~ 4 Billion Hours Watched EACH MONTH“If YouTube were a country... It would be theTHIRD LARGEST after China & India”
  • ~ Solve a problem~ FAQs~ Employee milestones~ Legacy~ Charity causes~ Channel customer desires
  • SociGoogle Search - 6th Result!
  • Social Media Fall Out130,000+ Views200+ Comments$7,000 Car!!
  • When to respond?~ Make amends~ Review develops legs~ Missing facts~ Angry w/ you, not just life~ Someone is offended for you
  • When An Employee GoesRogue
  • Protect Your Brand!**Background and hiring**~ Employee guidelines are a MUST!~ Talk about what’s acceptable (& what’s not)~ Non disclosure?~ DO NOT request social media passwords
  • Customer Service
  • Create Buzz!
  • Create Buzz!~ 7 MILLION Twitter Impressions~ Top Twitter Trending Topic~ 55,50 Facebook Impressions~ 800+ Targeted Fans(70% talking about brand)
  • FREEBIES!!Cindy@SOCIALVENTION.com~ Facebook Moderation Block List~ Apps~ 60 Days FREE Constant Contact
  • For more Social Media training andsupport, visit www.SOCIALVENTION.com.Facebook.com/CindyWMorrisonTwitter - @CindyWMorrisonYouTube.com/CindyWMorrison