SOCIALVENTION: Demystifying the Social Media Madness to Grow YOUR Brand
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SOCIALVENTION: Demystifying the Social Media Madness to Grow YOUR Brand






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    SOCIALVENTION: Demystifying the Social Media Madness to Grow YOUR Brand SOCIALVENTION: Demystifying the Social Media Madness to Grow YOUR Brand Presentation Transcript

    • Demystifying Social MediaMadness: What REALLYWorks To Grow
    • Then
    • “Every biz owner CANbuild their bottom linethrough social mediastrategy.”~ Cindy Morrison
    • Today’s customer doesn’t buywhat you SELL...They buy who youARE!
    • Why Social Media?36% TRUST advertising, but...81% TRUSTreferrals/recommendations~ Constant Contact
    • HOPE is *NOT*a strategy!
    • 80 / 20 Rule
    • Content is KING
    • Content Calendar~ Facebook Posts (1-2 a day)~ Facebook Contests (1 a quarter)~ Twitter Updates (3-5 a day)~ Pinterest (4 a week)~ YouTube Videos (2-3 a week)~ Blog (2-3 a week)
    • Content Calendar~ 1 Year / 1 Quarter / 1 Month~ Desk/Wall Calendaror~ Mind Mapping ( Batch Activities~ Assign Tasks (
    • Facebook ~ Family ReunionTwitter ~ Cocktail PartyLinkedIn ~ Board RoomPinterest ~ Bulletin Board
    • Be where your customers are!~ Most frequently checked website~ 1 in 6 on Facebook~ 852 million logins~ 3.2 BILLION “likes” & comments
    • 90% DON’T Come BackValue! Value! Value!
    • Value #1Information
    • Value #2Monetary
    • Engagement
    • Hyperlink & Apps
    • It’s NOT LogoBook!
    • What To Post~ Consistent with brand~ Relevant NON-SALES content~ Thought provoking questions~ Visual~ Cross promotions~ Customer loyalty/appreciation~ Strategically promoted posts
    • Promoted Post
    • Twitter ~ Cocktail Party
    • ~ What are people saying about your brand~ Check the competition~ Find potential customers & collaborators~ Connect with media
    • @UserName@TVNewsGal vs @CindyWMorrison
    • #Topic#SparkandHustle & #SOCIALVENTION
    • Reach the Media
    • Strategically Stalking w/Excellence~ Collaborators~ Competitors~ Customers~ Mentors~ Media
    • Strategically Stalk w/Excellence
    • LinkedIn ~ Board Room
    • Company Profile
    • LinkedInAdd Contacts
    • LinkedInJoin Groups
    • Pinterest ~ Bulletin Board80%Women
    • Pinterest Boards
    • ~ 1 out of 2 on the Internet~ 2nd Most Search Website after Google~ 4 Billion Hours Watched EACH MONTH“If YouTube were a country... It would be theTHIRD LARGEST after China & India”
    • ~ Solve a problem~ FAQs~ Employee milestones~ Legacy~ Charity causes~ Channel customer desires
    • SociGoogle Search - 6th Result!
    • Social Media Fall Out130,000+ Views200+ Comments$7,000 Car!!
    • When to respond?~ Make amends~ Review develops legs~ Missing facts~ Angry w/ you, not just life~ Someone is offended for you
    • When An Employee GoesRogue
    • Protect Your Brand!**Background and hiring**~ Employee guidelines are a MUST!~ Talk about what’s acceptable (& what’s not)~ Non disclosure?~ DO NOT request social media passwords
    • Customer Service
    • Create Buzz!
    • Create Buzz!~ 7 MILLION Twitter Impressions~ Top Twitter Trending Topic~ 55,50 Facebook Impressions~ 800+ Targeted Fans(70% talking about brand)
    • FREEBIES!! Facebook Moderation Block List~ Apps~ 60 Days FREE Constant Contact
    • For more Social Media training andsupport, visit -