0
Carbon University
Best Practices
www.SOCIALVENTION.com
“Every biz owner CAN
build their bottom line
through social media
strategy.”
~ Cindy Morrison
Today’s customer doesn’t buy
what you SELL...
They buy who you
ARE!
Why Social Media?
36% TRUST advertising, but...
81% TRUST
referrals/recommendations
~ Constant Contact
HOPE is *NOT*
a strategy!
80 / 20 Rule
Content is KING
Content Calendar
~ Facebook Posts (1-2 a day)
~ Facebook Contests (1 a quarter)
~ Twitter Updates (3-5 a day)
~ Pinterest ...
Facebook ~ Family Reunion
Twitter ~ Cocktail Party
LinkedIn ~ Board Room
Pinterest ~ Bulletin Board
Be where your customers are!
~ Most frequently checked website
~ 1 in 6 on Facebook
~ 852 million logins
~ 3.2 BILLION “li...
90% DON’T Come Back
Value! Value! Value!
Value #1
Information
Value #2
Monetary
What To Post
~ Consistent with brand
~ Relevant NON-SALES content
~ Thought provoking questions
~ Visual
~ Cross promotion...
Engagement
Hyperlink & Apps
It’s NOT LogoBook!
Socialvention Case Study
18 Day Contest – 1k “Likes”
$30 Promoted Post
Socialvention Strategy
Paid & Organic
Ads
Chamber Case Study
Hiring Event ~ $168
109 Attendees
93 Qualified
Twitter ~ Cocktail Party
~ What are people saying about your brand
~ Check the competition
~ Find potential customers & collaborators
~ Connect wit...
#Topic
#ILoveCarbon
Search.Twitter.com
#ILoveCarbo
n
#PR
#SocialMedia
#Obama
#Socialvention
Reach the Media
LinkedIn ~ Board Room
Company Profile
LinkedIn
Add Contacts
LinkedIn
Join Groups
Pinterest ~ Bulletin Board
80%
Women
Pinterest Boards
Instagram
4 billion uploads since Instagram started!
Source: The Realtime Report
Reason For Pics
Branding
Expertise
Create Emotion
Make a Connection
Get attention
Branding
Be An Expert
Create Emotion
Make A Connection
Get Attention
Measure
*bitly
*Facebook Insights
*Sprout Social
*Tweet Reach
When Bad Things Happen
When to respond?
~ Make amends
~ Review develops legs
~ Missing facts
~ Angry w/ you, not just life
~ Someone is offended ...
For more Social Media training and
support, visit www.SOCIALVENTION.com.
Facebook.com/CindyWMorrison
Twitter - @CindyWMorr...
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Socialvention

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Transcript of "Socialvention "

  1. 1. Carbon University Best Practices www.SOCIALVENTION.com
  2. 2. “Every biz owner CAN build their bottom line through social media strategy.” ~ Cindy Morrison
  3. 3. Today’s customer doesn’t buy what you SELL... They buy who you ARE!
  4. 4. Why Social Media? 36% TRUST advertising, but... 81% TRUST referrals/recommendations ~ Constant Contact
  5. 5. HOPE is *NOT* a strategy!
  6. 6. 80 / 20 Rule
  7. 7. Content is KING
  8. 8. Content Calendar ~ Facebook Posts (1-2 a day) ~ Facebook Contests (1 a quarter) ~ Twitter Updates (3-5 a day) ~ Pinterest (4 a week) ~ YouTube Videos (2-3 a week) ~ Blog (2-3 a week)
  9. 9. Facebook ~ Family Reunion Twitter ~ Cocktail Party LinkedIn ~ Board Room Pinterest ~ Bulletin Board
  10. 10. Be where your customers are! ~ Most frequently checked website ~ 1 in 6 on Facebook ~ 852 million logins ~ 3.2 BILLION “likes” & comments
  11. 11. 90% DON’T Come Back Value! Value! Value!
  12. 12. Value #1 Information
  13. 13. Value #2 Monetary
  14. 14. What To Post ~ Consistent with brand ~ Relevant NON-SALES content ~ Thought provoking questions ~ Visual ~ Cross promotions ~ Customer loyalty/appreciation ~ Strategically promoted posts
  15. 15. Engagement
  16. 16. Hyperlink & Apps
  17. 17. It’s NOT LogoBook!
  18. 18. Socialvention Case Study
  19. 19. 18 Day Contest – 1k “Likes”
  20. 20. $30 Promoted Post
  21. 21. Socialvention Strategy Paid & Organic
  22. 22. Ads Chamber Case Study Hiring Event ~ $168 109 Attendees 93 Qualified
  23. 23. Twitter ~ Cocktail Party
  24. 24. ~ What are people saying about your brand ~ Check the competition ~ Find potential customers & collaborators ~ Connect with media
  25. 25. #Topic #ILoveCarbon
  26. 26. Search.Twitter.com #ILoveCarbo n #PR #SocialMedia #Obama #Socialvention
  27. 27. Reach the Media
  28. 28. LinkedIn ~ Board Room
  29. 29. Company Profile
  30. 30. LinkedIn Add Contacts
  31. 31. LinkedIn Join Groups
  32. 32. Pinterest ~ Bulletin Board 80% Women
  33. 33. Pinterest Boards
  34. 34. Instagram 4 billion uploads since Instagram started! Source: The Realtime Report
  35. 35. Reason For Pics Branding Expertise Create Emotion Make a Connection Get attention
  36. 36. Branding
  37. 37. Be An Expert
  38. 38. Create Emotion
  39. 39. Make A Connection
  40. 40. Get Attention
  41. 41. Measure *bitly *Facebook Insights *Sprout Social *Tweet Reach
  42. 42. When Bad Things Happen
  43. 43. When to respond? ~ Make amends ~ Review develops legs ~ Missing facts ~ Angry w/ you, not just life ~ Someone is offended for you
  44. 44. For more Social Media training and support, visit www.SOCIALVENTION.com. Facebook.com/CindyWMorrison Twitter - @CindyWMorrison YouTube.com/CindyWMorrison
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