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Socialvention
 

Socialvention

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    Socialvention Socialvention Presentation Transcript

    • Carbon University Best Practices www.SOCIALVENTION.com
    • “Every biz owner CAN build their bottom line through social media strategy.” ~ Cindy Morrison
    • Today’s customer doesn’t buy what you SELL... They buy who you ARE!
    • Why Social Media? 36% TRUST advertising, but... 81% TRUST referrals/recommendations ~ Constant Contact
    • HOPE is *NOT* a strategy!
    • 80 / 20 Rule
    • Content is KING
    • Content Calendar ~ Facebook Posts (1-2 a day) ~ Facebook Contests (1 a quarter) ~ Twitter Updates (3-5 a day) ~ Pinterest (4 a week) ~ YouTube Videos (2-3 a week) ~ Blog (2-3 a week)
    • Facebook ~ Family Reunion Twitter ~ Cocktail Party LinkedIn ~ Board Room Pinterest ~ Bulletin Board
    • Be where your customers are! ~ Most frequently checked website ~ 1 in 6 on Facebook ~ 852 million logins ~ 3.2 BILLION “likes” & comments
    • 90% DON’T Come Back Value! Value! Value!
    • Value #1 Information
    • Value #2 Monetary
    • What To Post ~ Consistent with brand ~ Relevant NON-SALES content ~ Thought provoking questions ~ Visual ~ Cross promotions ~ Customer loyalty/appreciation ~ Strategically promoted posts
    • Engagement
    • Hyperlink & Apps
    • It’s NOT LogoBook!
    • Socialvention Case Study
    • 18 Day Contest – 1k “Likes”
    • $30 Promoted Post
    • Socialvention Strategy Paid & Organic
    • Ads Chamber Case Study Hiring Event ~ $168 109 Attendees 93 Qualified
    • Twitter ~ Cocktail Party
    • ~ What are people saying about your brand ~ Check the competition ~ Find potential customers & collaborators ~ Connect with media
    • #Topic #ILoveCarbon
    • Search.Twitter.com #ILoveCarbo n #PR #SocialMedia #Obama #Socialvention
    • Reach the Media
    • LinkedIn ~ Board Room
    • Company Profile
    • LinkedIn Add Contacts
    • LinkedIn Join Groups
    • Pinterest ~ Bulletin Board 80% Women
    • Pinterest Boards
    • Instagram 4 billion uploads since Instagram started! Source: The Realtime Report
    • Reason For Pics Branding Expertise Create Emotion Make a Connection Get attention
    • Branding
    • Be An Expert
    • Create Emotion
    • Make A Connection
    • Get Attention
    • Measure *bitly *Facebook Insights *Sprout Social *Tweet Reach
    • When Bad Things Happen
    • When to respond? ~ Make amends ~ Review develops legs ~ Missing facts ~ Angry w/ you, not just life ~ Someone is offended for you
    • For more Social Media training and support, visit www.SOCIALVENTION.com. Facebook.com/CindyWMorrison Twitter - @CindyWMorrison YouTube.com/CindyWMorrison