Socialvention - How To Be a #SocialMedia Rock Star

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Socialvention - How To Be a #SocialMedia Rock Star

  1. 1. Be a Social Media Rock Star and get REAL ROI (yes, it IS possible!) www.SOCIALVENTION.com
  2. 2. Then
  3. 3. “Every biz owner CAN build their bottom line through social media strategy.” ~ Cindy Morrison
  4. 4. Today’s customer doesn’t buy what you SELL... They buy who you ARE!
  5. 5. Why Social Media? 36% TRUST advertising, but... 81% TRUST referrals/recommendations ~ Constant Contact
  6. 6. HOPE is *NOT* a strategy!
  7. 7. Strategy *Goals / Measurement *Content *Platforms *Good & Bad
  8. 8. Biz Goals Fan Base = Distribution
  9. 9. Sales Funnel
  10. 10. Homework Sales Funnel Biz Goals Market
  11. 11. 80 / 20 Rule
  12. 12. Content is KING
  13. 13. Content Calendar ~ Facebook Posts (1-2 a day) ~ Facebook Contests (1 a quarter) ~ Twitter Updates (3-5 a day) ~ Pinterest (4 a week) ~ YouTube Videos (2-3 a week) ~ Blog (2-3 a week)
  14. 14. Content Calendar ~ 1 Year / 1 Quarter / 1 Month ~ Desk/Wall Calendar or ~ Mind Mapping (MindMeister.com) ~ Batch Activities ~ Assign Tasks (Hootsuite.com)
  15. 15. 90% DON’T Come Back Value! Value! Value!
  16. 16. Value #1 Information
  17. 17. Value #2 Monetary
  18. 18. What To Post ~ Consistent with brand ~ Relevant NON-SALES content ~ Thought provoking questions ~ Visual ~ Cross promotions ~ Customer loyalty/appreciation ~ Strategically promoted posts
  19. 19. Strategically Stalking w/ Excellence ~ Collaborators ~ Competitors ~ Customers ~ Mentors ~ Media
  20. 20. Create #Buzz!
  21. 21. Customer Service
  22. 22. Your “Go To” Platforms! They’re Not Created EQUAL www.SOCIALVENTION.com
  23. 23. Facebook ~ Family Reunion Twitter ~ Cocktail Party LinkedIn ~ Board Room Pinterest ~ Bulletin Board
  24. 24. Be where your customers are! ~ Most frequently checked website ~ 1 in 6 on Facebook ~ 852 million logins ~ 3.2 BILLION “likes” & comments
  25. 25. Engagement
  26. 26. Hyperlink & Apps
  27. 27. It’s NOT LogoBook!
  28. 28. Promoted Post
  29. 29. Socialvention Case Study
  30. 30. 18 Day Contest – 1k “Likes”
  31. 31. $30 Promoted Post
  32. 32. Socialvention Strategy Paid & Organic
  33. 33. Ads Chamber Case Study Hiring Event ~ $168 109 Attendees 93 Qualified
  34. 34. Twitter ~ Cocktail Party
  35. 35. ~ What are people saying about your brand ~ Check the competition ~ Find potential customers & collaborators ~ Connect with media
  36. 36. @UserName @TVNewsGal vs @CindyWMorrison
  37. 37. #Topic #SparkandHustle & #SOCIALVENTION
  38. 38. Search.Twitter.com #HR #PR #SocialMedia #Obama #Socialvention
  39. 39. Reach the Media
  40. 40. LinkedIn ~ Board Room
  41. 41. Company Profile
  42. 42. LinkedIn Add Contacts
  43. 43. LinkedIn Join Groups
  44. 44. Pinterest ~ Bulletin Board 80% Women
  45. 45. Pinterest Boards
  46. 46. Instagram 4 billion uploads since Instagram started! Source: The Realtime Report
  47. 47. Reason For Pics Branding Expertise Create Emotion Make a Connection Get attention
  48. 48. Branding
  49. 49. Be An Expert
  50. 50. Create Emotion
  51. 51. Make a Connection
  52. 52. Get Attention
  53. 53. Memes
  54. 54. Create Memes
  55. 55. Use Pic as Facebook Ad 20% or less text
  56. 56. 20% Grid Tool http://facebook.com/ad/tool s/text_overlay
  57. 57. ~ 1 out of 2 on the Internet ~ 2nd Most Search Website after Google ~ 4 Billion Hours Watched EACH MONTH “If YouTube were a country... It would be the THIRD LARGEST after China & India”
  58. 58. ~ Solve a problem ~ FAQs ~ Employee milestones ~ Legacy ~ Charity causes ~ Channel customer desires
  59. 59. Be An Expert
  60. 60. ROI Is There Such A Thing? www.SOCIALVENTION.com
  61. 61. Measure *bitly *Facebook Insights *Sprout Social *Tweet Reach
  62. 62. Links Matter
  63. 63. Facebook Insights
  64. 64. Check All Platforms
  65. 65. What’s the Reach?
  66. 66. When Bad Things Happen! www.SOCIALVENTION.com
  67. 67. When Bad Things Happen
  68. 68. When to respond? ~ Make amends ~ Review develops legs ~ Missing facts ~ Angry w/ you, not just life ~ Someone is offended for you
  69. 69. FREEBIES!! Cindy@SOCIALVENTION.com ~ Facebook Moderation Block List ~ Apps ~ 8 WEEK FREE E-COURSE
  70. 70. For more Social Media training and support, visit www.SOCIALVENTION.com. Facebook.com/CindyWMorrison Twitter - @CindyWMorrison YouTube.com/CindyWMorrison

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