Making It BIG On Social Media (& having them LOVE you!)
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Making It BIG On Social Media (& having them LOVE you!)

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Speech I gave in Jan 2014 about the top 10 things to know about #SocialMedia to become a rock star... and now to create REAL connections and engagement. #strategy #facebook #twitter #Linkedin ...

Speech I gave in Jan 2014 about the top 10 things to know about #SocialMedia to become a rock star... and now to create REAL connections and engagement. #strategy #facebook #twitter #Linkedin #trendsfor2014 #youtube #socialmediastrategy

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Making It BIG On Social Media (& having them LOVE you!) Making It BIG On Social Media (& having them LOVE you!) Presentation Transcript

  • Making it BIG on Social Media (And having them LOVE you!) www.SOCIALVENTION.com
  • “Every biz owner CAN build their bottom line through social media strategy.” ~ Cindy Morrison
  • #1 You MUST have a Social Media STRATEGY! View slide
  • HOPE is *NOT* a strategy! View slide
  • Strategy: Specific goals Specific Reasons Specific Resources
  • Biz Goals Fan Base = Distribution
  • Sales Funnel
  • Content is KING
  • Strategy: Branding Marketing Competitive Analysis Social Media Platforms
  • #2 Where Are Your Clients? (Not Always Where You Think!)
  • Rapportive
  • Facebook “Family Reunion” ~ Most frequently checked website ~ 1 in 6 on Facebook ~ 852 million logins
  • Twitter “Cocktail Party” ~ 17 Million (CT, OR, KY, KS & OK) ~ HIGHLY tuned into brands ~ 3 times more likely to follow brands than Facebook users ~ Majority on mobile
  • LinkedIn “Board Room” ~ 2 new users sign up every second ~ More than 1 million groups ~ 60% use as their primary professional network ~ 50% of Fortune 500 hire through LI
  • Pinterest “Bulletin Board” ~ 80% Women ~ Spend more $ more often then other top 5 social media sites ~ 47% online consumers based decision on recommendation
  • YouTube “Bite Size TV” ~ 1 out of 2 on the Internet ~ 2nd Most Search Website after Google ~ If YouTube were a country... It would be the THIRD LARGEST after China & India”
  • #3 Two Cool Tricks For Each Platform
  • It’s NOT LogoBook!
  • Hyperlink & Apps
  • Strategically Stalking w/ Excellence ~ Collaborators ~ Competitors ~ Customers ~ Mentors ~ Media
  • Reach the Media
  • Company Profile
  • LinkedIn Add Contacts
  • Pinterest Boards
  • Guest Pinner
  • Expert Videos
  • Subscribe Video
  • #4 Two Tricks to DOUBLE Your Fan Base
  • Tap CURRENT Peeps
  • Follow BACK!
  • #5 TOP TOOLS
  • Hootsuite
  • Measure ~ bitly ~ Facebook Insights ~ Sprout Social ~ Tweet Reach
  • For Fun! ~ RedStamp ~ Kanvas ~ Diptic ~ iWatermark
  • #6 Free Offerings
  • Social Media Magic
  • Book Preview
  • #7 Convert to Customers
  • Who’s Engaging?
  • Guidelines ~ Follow up ~ Heat Cases ~ After Hours ~ Proactive
  • #7 D’oh! When It Goes South…
  • When Bad Things Happen
  • When to respond? ~ Make amends ~ Review develops legs ~ Missing facts ~ Angry w/ you, not just life ~ Someone is offended for you
  • #8 Protect Your Brand NOW!
  • Protect Your Brand! **Background and hiring** ~ Employee guidelines are a MUST! ~ Talk about what’s acceptable (& what’s not) ~ Non disclosure? ~ DO NOT request social media passwords
  • #9 Think Local… Go Global!
  • Search.Twitter.com #PR #HR #Obama #SocialMedia #Socialvention
  • Target Locally
  • #10 2014 Trends
  • Promoted Post
  • Targeted Ads
  • 80 / 20 Rule
  • Value #1 Information
  • Engagement
  • FREEBIES!! Cindy@SOCIALVENTION.com ~ Facebook Moderation Block List ~ Apps ~ 8 WEEK FREE E-COURSE
  • Upcoming Class! Cindy@SOCIALVENTION.com Jan 30th 8-week Group Intensive Regularly $495 $395 Register TODAY!
  • SPECIAL THANKS!!
  • For more Social Media training and support, visit www.SOCIALVENTION.com. Facebook.com/CindyWMorrison Twitter - @CindyWMorrison YouTube.com/CindyWMorrison