Be a Social Media Rock
Star
and get REAL ROI
(yes, it IS possible!)
www.SOCIALVENTION.com
Then
“Every biz owner CAN
build their bottom line
through social media
strategy.”
~ Cindy Morrison
Today’s customer doesn’t buy
what you SELL...
They buy who you
ARE!
Why Social Media?
36% TRUST advertising, but...
81% TRUST
referrals/recommendations
~ Constant Contact
HOPE is *NOT*
a strategy!
Biz Goals
Fan Base
=
Distribution
Sales Funnel
80 / 20 Rule
Content is KING
Content Calendar
~ Facebook Posts (1-2 a day)
~ Facebook Contests (1 a quarter)
~ Twitter Updates (3-5 a day)
~ Pinterest ...
What To Post
~ Consistent with brand
~ Relevant NON-SALES content
~ Thought provoking questions
~ Visual
~ Cross promotion...
Facebook ~ Family Reunion
Twitter ~ Cocktail Party
LinkedIn ~ Board Room
Pinterest ~ Bulletin Board
Be where your customers are!
~ Most frequently checked website
~ 1 in 6 on Facebook
~ 852 million logins
~ 3.2 BILLION “li...
90% DON’T Come Back
Value! Value! Value!
Value #1
Information
Value #2
Monetary
Engagement
Hyperlink & Apps
It’s NOT LogoBook!
Socialvention Case Study
18 Day Contest – 1k “Likes”
$30 Promoted Post
Socialvention Strategy
Paid & Organic
Ads
Chamber Case Study
Hiring Event ~ $168
109 Attendees
93 Qualified
Twitter ~ Cocktail Party
~ What are people saying about your brand
~ Check the competition
~ Find potential customers & collaborators
~ Connect wit...
@UserName
@TVNewsGal vs @CindyWMorrison
#Topic
#SparkandHustle & #SOCIALVENTION
Search.Twitter.com
#HR
#PR
#SocialMedia
#Obama
#Socialvention
Strategically Stalking w/
Excellence
~ Collaborators
~ Competitors
~ Customers
~ Mentors
~ Media
Create #Buzz!
Customer Service
Reach the Media
LinkedIn ~ Board Room
Company Profile
LinkedIn
Add Contacts
LinkedIn
Join Groups
Pinterest ~ Bulletin Board
80%
Women
Pinterest Boards
Instagram
4 billion uploads since Instagram started!
Source: The Realtime Report
Branding
Be An Expert
Create Emotion
Get Attention
Make A Connection
~ 1 out of 2 on the Internet
~ 2nd Most Search Website after Google
~ 4 Billion Hours Watched EACH MONTH
“If YouTube were ...
~ Solve a problem
~ FAQs
~ Employee milestones
~ Legacy
~ Charity causes
~ Channel customer desires
Be An Expert
When to respond?
~ Make amends
~ Review develops legs
~ Missing facts
~ Angry w/ you, not just life
~ Someone is offended ...
FREEBIES!!
Cindy@SOCIALVENTION.com
~ Facebook Moderation Block List
~ Apps
~ 8 WEEK FREE E-COURSE
For more Social Media training and
support, visit www.SOCIALVENTION.com.
Facebook.com/CindyWMorrison
Twitter - @CindyWMorr...
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Glenpool Chamber of Commerce - How To Be A Social Media Rockstar

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Here's the SlideShare from today's speech for the Glenpool Chamber of Commerce at the Glenpool Conference Center.
GREAT GROUP!!

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Glenpool Chamber of Commerce - How To Be A Social Media Rockstar

  1. 1. Be a Social Media Rock Star and get REAL ROI (yes, it IS possible!) www.SOCIALVENTION.com
  2. 2. Then
  3. 3. “Every biz owner CAN build their bottom line through social media strategy.” ~ Cindy Morrison
  4. 4. Today’s customer doesn’t buy what you SELL... They buy who you ARE!
  5. 5. Why Social Media? 36% TRUST advertising, but... 81% TRUST referrals/recommendations ~ Constant Contact
  6. 6. HOPE is *NOT* a strategy!
  7. 7. Biz Goals Fan Base = Distribution
  8. 8. Sales Funnel
  9. 9. 80 / 20 Rule
  10. 10. Content is KING
  11. 11. Content Calendar ~ Facebook Posts (1-2 a day) ~ Facebook Contests (1 a quarter) ~ Twitter Updates (3-5 a day) ~ Pinterest (4 a week) ~ YouTube Videos (2-3 a week) ~ Blog (2-3 a week)
  12. 12. What To Post ~ Consistent with brand ~ Relevant NON-SALES content ~ Thought provoking questions ~ Visual ~ Cross promotions ~ Customer loyalty/appreciation ~ Strategically promoted posts
  13. 13. Facebook ~ Family Reunion Twitter ~ Cocktail Party LinkedIn ~ Board Room Pinterest ~ Bulletin Board
  14. 14. Be where your customers are! ~ Most frequently checked website ~ 1 in 6 on Facebook ~ 852 million logins ~ 3.2 BILLION “likes” & comments
  15. 15. 90% DON’T Come Back Value! Value! Value!
  16. 16. Value #1 Information
  17. 17. Value #2 Monetary
  18. 18. Engagement
  19. 19. Hyperlink & Apps
  20. 20. It’s NOT LogoBook!
  21. 21. Socialvention Case Study
  22. 22. 18 Day Contest – 1k “Likes”
  23. 23. $30 Promoted Post
  24. 24. Socialvention Strategy Paid & Organic
  25. 25. Ads Chamber Case Study Hiring Event ~ $168 109 Attendees 93 Qualified
  26. 26. Twitter ~ Cocktail Party
  27. 27. ~ What are people saying about your brand ~ Check the competition ~ Find potential customers & collaborators ~ Connect with media
  28. 28. @UserName @TVNewsGal vs @CindyWMorrison
  29. 29. #Topic #SparkandHustle & #SOCIALVENTION
  30. 30. Search.Twitter.com #HR #PR #SocialMedia #Obama #Socialvention
  31. 31. Strategically Stalking w/ Excellence ~ Collaborators ~ Competitors ~ Customers ~ Mentors ~ Media
  32. 32. Create #Buzz!
  33. 33. Customer Service
  34. 34. Reach the Media
  35. 35. LinkedIn ~ Board Room
  36. 36. Company Profile
  37. 37. LinkedIn Add Contacts
  38. 38. LinkedIn Join Groups
  39. 39. Pinterest ~ Bulletin Board 80% Women
  40. 40. Pinterest Boards
  41. 41. Instagram 4 billion uploads since Instagram started! Source: The Realtime Report
  42. 42. Branding
  43. 43. Be An Expert
  44. 44. Create Emotion
  45. 45. Get Attention
  46. 46. Make A Connection
  47. 47. ~ 1 out of 2 on the Internet ~ 2nd Most Search Website after Google ~ 4 Billion Hours Watched EACH MONTH “If YouTube were a country... It would be the THIRD LARGEST after China & India”
  48. 48. ~ Solve a problem ~ FAQs ~ Employee milestones ~ Legacy ~ Charity causes ~ Channel customer desires
  49. 49. Be An Expert
  50. 50. When to respond? ~ Make amends ~ Review develops legs ~ Missing facts ~ Angry w/ you, not just life ~ Someone is offended for you
  51. 51. FREEBIES!! Cindy@SOCIALVENTION.com ~ Facebook Moderation Block List ~ Apps ~ 8 WEEK FREE E-COURSE
  52. 52. For more Social Media training and support, visit www.SOCIALVENTION.com. Facebook.com/CindyWMorrison Twitter - @CindyWMorrison YouTube.com/CindyWMorrison
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