CAREER AGILITY USING LINKEDIN


Sun Microsystems Career Webinar
Series

Christian Gray, Reprints Desk

and

Cindy Hill, Hi...
ABOUT US

   Christian Gray

       Safari eBooks

       Reprints Desk

   Cindy Hill

       Sun Microsystems alum ...
TODAY'S TOPICS

   Your online profile
   Creating an e-portfolio
   LinkedIn demo
USE WHAT YOU HAVE
YOUR ONLINE PROFILE


 Be aware of your digital footprint

 Vanity search often

 Take charge of your online profile
ONLINE IDENTITY: THE INFORMATION ON
 THE INTERNET ABOUT AN INDIVIDUAL
                                      PC Magazine En...
ONLINE IDENTITY, continued
18% of employers reported they have found content on social networking
  sites that caused them...
WHY HAVE A PORTFOLIO?

“Think of your career as a portfolio of work. Think of yourself in
   terms of a portable skill-set...
TRADITIONAL PORTFOLIOS


Resume                   Professional development
Work samples             Works in progress
...
WHO ARE YOU, REALLY?


 Use your e-portfolio to create a professional
  and distinct persona
USE WEB 2.0 TOOLS TO BUILD


 Visibility

 Portfolio

 Community of Colleagues
IT’S TIME TO CREATE YOUR
                  E-PORTFOLIO - NOW!

 Accessible

 Storage

 Easy to create, easy to maintain...
E-PORTFOLIO TIPS

 Keep it simple and clean, avoid “cutesy”
 Keep it organized and think about how others are
  going to...
E-PORTFOLIO TIPS, continued


 Be cognizant of naming files, sections and pages

 Make your contact information visible,...
PLACES TO CREATE YOUR
                        E-PORTFOLIO

LinkedIn
 Your college alumni association
 Google Profiles
...
PERSONAL BRAND:
                  A DEFINITION

                         Total perceived value



As compared to other cho...
“…create information that people want. Create
  an online presence that people are eager to
  consume. Establish a virtual...
“…And one that employers will find.”




            David Meerman Scott, www.webinknow.com Nov 11, 2008
To venture causes anxiety. Not
  to venture is to lose oneself.
                  Søren Kierkegaard


Start exploring your...
Hell is where you just drift –
heaven is where you get to steer.
                 George Bernard Shaw

Take charge of your...
THE RESILIENT CAREER IS


                   Agile

           Opportunistic

             Sustainable
THE BIG PICTURE:
                A SOCIAL NETWORK DIAGRAM



                          Christian           1st Degree
    ...
PUT THIS INTO PLAY


   Write up a one-page LinkedIn plan

   Build and improve your profile

   Request endorsements

...
RESOURCES: LEARN MORE

 The Virtual Handshake by David Teten & Scott
Allen, www.thevirtualhandshake.com

 www.careerbuil...
THANK YOU



       Christian Gray, Reprints Desk
           cgray@reprintsdesk.com
          Linkedin.com/christiangray

...
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Sun Career Agility E Portfolios Linked In Nov2009

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Value of creating professional portfolio of work experiences, tips for using LinkedIn

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Sun Career Agility E Portfolios Linked In Nov2009

  1. 1. CAREER AGILITY USING LINKEDIN Sun Microsystems Career Webinar Series Christian Gray, Reprints Desk and Cindy Hill, Hill Information Consulting Group 19 November 2009
  2. 2. ABOUT US  Christian Gray  Safari eBooks  Reprints Desk  Cindy Hill  Sun Microsystems alum 2007  Digital Libraries & Research
  3. 3. TODAY'S TOPICS  Your online profile  Creating an e-portfolio  LinkedIn demo
  4. 4. USE WHAT YOU HAVE
  5. 5. YOUR ONLINE PROFILE  Be aware of your digital footprint  Vanity search often  Take charge of your online profile
  6. 6. ONLINE IDENTITY: THE INFORMATION ON THE INTERNET ABOUT AN INDIVIDUAL PC Magazine Encyclopedia 45% of employers reported in a recent CareerBuilder survey (June 2009) that they use social networking sites to research job candidates. 35% of employers reported they have found content on social networking sites that caused them not to hire the candidate.  53% Person posted provocative or inappropriate photographs or information  44% Person posted content about them drinking or using drugs  35% Person bad-mouthed their previous employer, co-workers or customers  29% Person showed poor communication skills  26% Person made discriminatory comments  24% Person lied about qualifications  20% Person shared confidential information from previous employer http://www.careerbuilder.com/
  7. 7. ONLINE IDENTITY, continued 18% of employers reported they have found content on social networking sites that caused them to hire the candidate. Top examples:  50% Profile provided a good feel for the candidate’s personality and fit within the organization  39% Profile supported candidate’s professional qualifications  38% Candidate was creative  35% Candidate showed solid communication skills  33% Candidate was well-rounded  19% Other people posted good references about the candidate  15% Candidate received awards and accolades http://www.careerbuilder.com/
  8. 8. WHY HAVE A PORTFOLIO? “Think of your career as a portfolio of work. Think of yourself in terms of a portable skill-set rather than a specific job title.” Mark Kimeldorf “The only job security you can count on is the transportability of your own skills.” Joyce Lain Kennedy, “Job Talk” Columnist, Los Angeles Times  Proof of skills and learning  Opportunity for creative self-expression  A marketing and self-promotional tool for job seekers  A performance appraisal and promotional tool for employees
  9. 9. TRADITIONAL PORTFOLIOS Resume Professional development Work samples Works in progress Papers, articles Research Presentations Web projects Letters of recognition Documentation of References achievements & awards
  10. 10. WHO ARE YOU, REALLY?  Use your e-portfolio to create a professional and distinct persona
  11. 11. USE WEB 2.0 TOOLS TO BUILD  Visibility  Portfolio  Community of Colleagues
  12. 12. IT’S TIME TO CREATE YOUR E-PORTFOLIO - NOW!  Accessible  Storage  Easy to create, easy to maintain  Easy to share  Sociability – harness the power of social media  Boost of professionalism  Allows for more freedom, creativity, information than the traditional cover letter, resume & references
  13. 13. E-PORTFOLIO TIPS  Keep it simple and clean, avoid “cutesy”  Keep it organized and think about how others are going to view and use it  Include documents & materials that highlight your skills & experience  Convert documents to PDF (security)  Keep it professional, only include materials that you would show a current or prospective employer
  14. 14. E-PORTFOLIO TIPS, continued  Be cognizant of naming files, sections and pages  Make your contact information visible, very easy to find and very easy to use  Keep contact information to a minimum  Use tags & keywords, when possible, to help in searching  Keep it current  Use it to promote yourself
  15. 15. PLACES TO CREATE YOUR E-PORTFOLIO LinkedIn  Your college alumni association  Google Profiles  Zoominfo  Facebook  Plaxo  Blogs, microblogs  Others?
  16. 16. PERSONAL BRAND: A DEFINITION Total perceived value As compared to other choices or competitors In the eyes of your target market Valerie Gonyea, Career Encouragement Officer 2009 Right Management presentation
  17. 17. “…create information that people want. Create an online presence that people are eager to consume. Establish a virtual front door that people will happily link to…” David Meerman Scott
  18. 18. “…And one that employers will find.” David Meerman Scott, www.webinknow.com Nov 11, 2008
  19. 19. To venture causes anxiety. Not to venture is to lose oneself. Søren Kierkegaard Start exploring your professional options
  20. 20. Hell is where you just drift – heaven is where you get to steer. George Bernard Shaw Take charge of your online identity by creating an e-portfolio
  21. 21. THE RESILIENT CAREER IS Agile Opportunistic Sustainable
  22. 22. THE BIG PICTURE: A SOCIAL NETWORK DIAGRAM Christian 1st Degree Christy Cindy 2nd Degree Rich 3rd Degree Sun Alumni Group Mike
  23. 23. PUT THIS INTO PLAY  Write up a one-page LinkedIn plan  Build and improve your profile  Request endorsements  Search “just for fun” & some serious surfing  Add some apps – go beyond the basic LinkedIn profile  Invite friends to join – experience the network effect
  24. 24. RESOURCES: LEARN MORE  The Virtual Handshake by David Teten & Scott Allen, www.thevirtualhandshake.com  www.careerbuilder.com  Guy Kawasaki, http://blog.guykawasaki.com  Never Eat Alone: And Other Secrets to Success, One Relationship at a Time, Keith Ferrazzi  YouTube: LinkedIn tutorials
  25. 25. THANK YOU Christian Gray, Reprints Desk cgray@reprintsdesk.com Linkedin.com/christiangray Cindy Hill, Hill Information Consulting Group cindyvhill@HillInfoConsultingGroup Linkedin.com/cindyvhill
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