One of the most important responsibilities project managers have is communications. Good project managers spend up to 90% of their time communicating. In today’s business climate, to keep projects or engagements funded, project managers must continually “market” the features, advantages, and benefits of projects – even if approved. Therefore it becomes imperative to maintain the passion and enthusiasm for the goals and positive outcomes of the project through constant impactful communication.
Most people think of communication in obvious ways such as status reports and presentations. Smart project managers learn to turn routine rituals and sacraments of projects such as team meetings, tollgate phase reviews and any other gatherings into an opportunity for project marketing. This presentation will reveal tips on how to create a public relations campaign for your project by utilizing multiple creative channels. It will also talk about creating success recognition systems to advertize the wins of the project.