Getting Started with YouTube

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Research shows that 47% of users visit YouTube to see a video that a friend told them about. The takeaway is create GREAT video content and you will have a built in way to get it shared. Setting a YouTube channel is an absolute must for every business that cares about brand awareness.

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Getting Started with YouTube

  1. 1. Use
YouTube
to
Build
Business
 from
Exis5ng
Customers
•  Cul5va5ng
exis5ng
customers
is
key
to
 profitability
•  The
Loyalty
Effect
noted
that
a
5%
increase
in
 reten5on
will
yield
a
25‐100%
profit
increase
•  Marke5ng
to
current
customers
is
1/3
to
1/5
 of
the
cost
of
obtaining
new
customers
•  Help
educate,
inform
and
entertain
your
 clients

 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 2

  2. 2. YouTube
–
A
Different
 Perspec5ve
•  Exis5ng
customers
are
a
source
of
tes5monials
 and
referrals
•  47%
of
users
visit
YouTube
to
see
a
video
that
 a
friend
told
them
about
•  Diffuse
the
“danger
zone”
right
aZer
purchase
 by
crea5ng
one
or
more
informa5ve
videos
•  Create
your
own
branded
Web
TV
Show
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 3

  3. 3. Resource
Videos
•  Flip
Vs.
Kodak
Zi8
•  Video
Types
 –  Live
Video
 –  Screen
Capture
 –  Voice
Over
with
Images
•  Zi8
Instruc5onal
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 4

  4. 4. The
YouTube
Report
2010
•  2nd
Largest
Search
Engine
•  87%
of
the
popula5on
has
used
YouTube
•  60%
believe
that
when
a
company
releases
a
 new
service
or
product,
it
should
be
promoted
 via
a
YouTube
video
clip
•  37%
have
bought
an
item
or
used
a
service
 they
saw
adver5sed
on
YouTube
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 5

  5. 5. YouTube
is
Part
of

 3
Key
Trends
•  Increasing
bandwidth
•  User
generated
content
(UGC)
•  Social
Networking
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 6

  6. 6. Create
a
Tipping
Point
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 7

  7. 7. Tipping
Point?
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 8

  8. 8. Sejng
Up
Your
Channel
 Sign
In
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 9

  9. 9. Account
Sejngs
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 10

  10. 10. Profile
Set
Up
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 11

  11. 11. Customize
Home
Page
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 12

  12. 12. Playback
Setup
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 13

  13. 13. Email
Op5ons
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 14

  14. 14. Privacy
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 15

  15. 15. Ac5vity
Sharing
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 16

  16. 16. Home
Page
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 17

  17. 17. Video
Playlists
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 18

  18. 18. Modules
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 19

  19. 19. Themes
and
Colors
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 20

  20. 20. Advanced
Theme
and

 Color
Op5ons
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 21

  21. 21. Custom
Fan
Page
Designs
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 22

  22. 22. Sejngs
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 23

  23. 23. Post
Bulle5n
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 24

  24. 24. Arrange
Playlists
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 25

  25. 25. Profile
Display
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 26

  26. 26. YouTube
Sugges5ons
How
to
be
“Up
Next”
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 27

  27. 27. My
Videos
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 28

  28. 28. Playlist
Details
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 29

  29. 29. Playlist
Share
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 30

  30. 30. Send
a
Playlist
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 31

  31. 31. Add
to
Playlist
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 32

  32. 32. Leverage
Other
Content
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 33

  33. 33. Add
to
my
Playlist
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 34

  34. 34. Change
Order
of
Playlist
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 35

  35. 35. The
Effect
of
Leveraging
 High
Quality
Content
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 36

  36. 36. Choosing
Your
Feature
 Video
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 37

  37. 37. Use
url
to
Choose

 Feature
Video
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 38

  38. 38. Upload
video
Informa5on
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 39

  39. 39. Edit
Video
Informa5on
Long
Tail
Keyword
Tags
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 40

  40. 40. Edit
Video
Informa5on
 Other
Op5ons
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 41

  41. 41. Op5mizing
Your
Channel
•  How
you
are
evaluated
 –  Number
of
channel
views
 –  Number
of
videos
uploaded
 –  How
many
videos
have
you
watched
 –  How
many
friends
and
subscribers
 –  How
many
have
you
subscribed
to
 –  How
many
videos
have
you
favorited
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 42

  42. 42. Op5mizing
Your
Channel
 Other
Important
Factors
•  Titles
•  Descrip5ons
•  Tags
•  Ra5ngs
•  Favorites
•  Age
of
videos

 –
keep
it
fresh
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 43

  43. 43. Brand
Your
Videos
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 44

  44. 44. How
Long
Should

 My
Video
Be?
•  Sweet
spot
is
90
seconds
•  Median
length
is
2
minutes
•  More
than
50%
are
3‐5
minutes
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 45

  45. 45. Advanced
Strategies
•  All
power
users
have
mul5ple
channels
•  YouTube
algorithms
•  YouTube
suggest
•  Call
to
Ac5on
–
CTA
Ads
•  Promoted
Video
Campaigns
•  YouTube
annota5ons
•  Partner
Program
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 46

  46. 46. Best
Tools
•  Kodak
Zi8

•  Traffic
Geyser
or
Tube
Mogul

•  Custom
Fan
Page
Designs
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 47

  47. 47. Best
Prac5ces
•  Consistent
content
crea5on
•  Consistent
community
involvement
•  Mul5ple
YouTube
channels
•  Leverage
other
content
to
jump
start
your
 channel
•  Never
close
YouTube
aZer
watching
your
own
 video
–
bad
for
algorithms
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 48

  48. 48. Ac5on
Plan
•  Quick
Start
Plan
 –  Create
5
thirty
second
videos
on
one
subject
 –  Set
up
2
channels
 –  Upload
3
videos
to
one
channel
and
2
to
other
 –  Leverage
other
people’s
content
so
5
playlists
on
 each
channel
 –  Friend
invites
 –  Subscribe,
comment
and
favorite
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 49

  49. 49. Ac5on
Plan
•  Maintenance
Plan
–
10
minutes
daily
 –  Monitor
and
make
comments
 –  Friend
and
subscribe
and
accept
friends
 –  Favorites
 –  Upload
a
new
video
at
least
every
2
weeks
 –  Create
new
playlists
 –  Be
ac5ve
in
the
community
 ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 50

  50. 50. ©
2010
Speaker
Media
and
Marke5ng
L.L.C.
 www.SpeakerMediaAndMarke5ng.com

 51


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