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Niche strategy for coaches
 

Niche strategy for coaches

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Discover a new way of thinking about your niche and marketing strategy that will make marketing so much easier and allow you to attract your ideal clients!

Discover a new way of thinking about your niche and marketing strategy that will make marketing so much easier and allow you to attract your ideal clients!

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    Niche strategy for coaches Niche strategy for coaches Presentation Transcript

    • Discover a New Way of Thinking About Your Niche and Marketing Strategy
    • Cindy Schulson Attract Your Niche Target Your Market, Attract Your Ideal Clients, Get Faster Results
    • www.facebook.com/attractyourniche
    • It’s time to make some strategic shifts that will make marketing much easier....
      • 1. Shift from Promoting to Educating
      • Educate - don’t sell: people don’t like to be sold, but they like to buy
      • Selling is self-centered, while educating is client-centered
      • Share valuable information that your potential clients are looking for
      • The focus of all your marketing has to be on your clients, but first....
      • 1. Shift from Promoting to Educating
      • Understand how people buy
      • They gather information, review their options,
    • Cindy Schulson , Attract Your Niche
      • Do You Know…
      • Who you are marketing to?
      • What their top burning desires are?
      • What their biggest challenges are?
      • How they best learn?
      • Where they hang out offline and online?
    • Cindy Schulson , Attract Your Niche
      • Do You Know…
      • What solution you offer?
      • What result/outcome your solution provides?
      • How your solution is unique ?
      • How to clearly communicate your solution?
    • Cindy Schulson , Attract Your Niche If not, then figure that out first because it is your key to success!
    • Cindy Schulson , Attract Your Niche Deliver your solution to the right people in a unique way
    • Cindy Schulson , Attract Your Niche
      • 2. Finding Your Niche Starts With You NOT Your Target Market
      • To build a sustainable business it’s not good enough to just choose a target market. You have to find the solution you offer.
      • NICHE = WHO (Target Market)
      • + WHAT (Solution)
    • Cindy Schulson , Attract Your Niche
      • SOLUTION
      • To find your solution you have to look within.
      • There is an area in which you have something special to offer – a unique skill, perspective or approach.
      • Find a solution that leverages your passions, skills, experiences and expertise
      • How could you help others by doing what you love to do and are great at doing?
    • Cindy Schulson , Attract Your Niche
      • 3. Sell Your Solution and Outcome NOT Your Product/Service
      • People don’t care about the tools or vehicle you use to deliver your solution.
      • They want to know that you will help them get to where they want to be. What outcome or transformation will you help them achieve?
    • Cindy Schulson , Attract Your Niche
      • 4. Don’t Make Assumptions About Your Target Market
      • Who is the best match for your solution?
      • Don’t assume you understand your target market. Do the research to make sure you really know what they want and need
    • Cindy Schulson , Attract Your Niche
      • TARGET MARKET
      • When you understand your target market , you can speak directly to them, create products and programs aimed at them, market to them.
      • Who has a strong desire for your solution?
      • Who is actively looking for your solution?
      • Who is willing and able to pay for your solution?
      • Who can you easily relate to?
      • Who are you passionate about helping?
    • Cindy Schulson , Attract Your Niche
      • 5. Your Target Market Knows Your Competition...Shouldn’t You?
      • It’s important to identify your competition and see how you can uniquely position yourself.
      • How do they market themselves?
      • Are there any underserved areas that aren’t being fully met?
    • Cindy Schulson , Attract Your Niche
      • COMPETITION
      • Who are your top competitors?
      • What are 3 ways you are different from your competitors?
      • What makes you unique?
      • Which competitors can be possible strategic alliance partners for you?
    • 6. Choosing a Niche is NOT a Loss. It Brings Huge Advantages
    • Cindy Schulson , Attract Your Niche
      • WITH A CLEAR NICHE YOU CAN…
      • Get to know them well and speak directly to them, touching their hearts and minds
      • Tailor your products and services to their needs
      • Differentiate yourself from everyone else
      • Focus your marketing efforts, reaching the right people vs. a shotgun approach
    • Cindy Schulson , Attract Your Niche
      • WITH A CLEAR NICHE YOU CAN…
      • Get more referrals, because it’s clear who you help and what you do
      • Become an expert more easily, raising your credibility and recognition
      • Get much faster results because you’re focused and strategic in all that you do
      • Command higher fees and earn more income
    • Cindy Schulson , Attract Your Niche
      • 7. Your Personal Brand is NOT Your Logo or Tagline. It’s Your Niche Plus Your WHY
      • Once you know your niche, it’s much easier to create your personal brand.
      • Niche = “What” + “Who”
      • Brand = “What” + “Who” + “Why”
    • Cindy Schulson , Attract Your Niche
      • YOUR PERSONAL BRAND
      • Why do you do what you do and why should people work with you?
      • It’s not just about your credibility and credentials, it’s also about your passion and purpose. It’s about who you are as a person
      • Your brand evolves over time as you evolve
    • Cindy Schulson , Attract Your Niche
      • 8. Giving Something Valuable Away for Free Is the Best Way to Build Your Business
      • If someone visits your site, chances are they aren’t ready to buy right away.
      • If you can’t capture their name and email address, you'll likely never see them again.
      • You need a valuable giveaway as an incentive to join your list.
    • Cindy Schulson , Attract Your Niche
      • YOUR GIVEAWAY
      • Your giveaway should address the top burning desire of your target market.
      • Once you have a great giveaway, you can start building a targeted list.
      • There are at least 15 places to promote your giveaway!
    • Cindy Schulson , Attract Your Niche
      • 9. Move People Through Your World and NOT from FREE to $$$
      • People want to get to know, like and trust you before they do business with you. It’s very hard for people to go from a free giveaway to a significant financial investment.
      • With a marketing funnel, you not only ease people into working with you, you also create multiple streams of income.
    • Cindy Schulson , Attract Your Niche
      • YOUR MARKETING FUNNEL
      • Your niche is how you get people in the door. Your marketing funnel is how you move people through your world.
      • Have products/services/programs with different price points and different solutions as your clients move along their “Client Path”.
    • Cindy Schulson , Attract Your Niche
      • THE BOTTOM LINE
      • If you start marketing before you have a solid strategic foundation in place, you will waste a lot of valuable time and energy.
      • The answer doesn’t lie in the latest and greatest marketing technique. It lies in having strategic focus and clarity .
    • Cindy Schulson , Attract Your Niche
      • THE BOTTOM LINE
      • Be very clear about your NICHE and BRAND to get clear strategic focus.
      • Be clear about your GIVEAWAY and MARKETING FUNNEL to build your list and make money.
      • Once you get these right, your marketing is SO much easier.
      • Skip them or don’t do them well and you WILL struggle.
    • Introducing… Your Clear Path to Ideal Clients Cindy Schulson , Attract Your Niche
    • Cindy Schulson , Attract Your Niche
      • 10 modules that take you step-by-step how to find your niche, brand, giveaway and marketing funnel
      • No more overwhelm
      • Each module has a powerful Training Video plus Action Guide
    • Cindy Schulson , Attract Your Niche Module 1 - Mindset for Success and Niche Know-How . Proven formula for finding your ideal niche and some valuable mindset tips you need to succeed Module 2 - Find Your Solution – Tap into your passions, interests, skills and experiences to arrive at the special gift you have to share. Module 3 - Find Your Target Market . Find the best match between what you offer and who is looking for your solution.
    • Cindy Schulson , Attract Your Niche Module 4 - Research Your Target Market - Easy ways to research what your target market really wants. Module 5 - Find and Research Your Competition – Simple market research techniques to reveal what separates you from your competitors. Module 6 - Evaluate Your Niche and Create Your Marketing Message - Specific criteria to see if your niche will be successful. Create a powerful marketing message that connects with your target market.
    • Cindy Schulson , Attract Your Niche Module 7 - Discover Your Brand – Learn how to create a brand that sells YOU ! Module 8 - Design Your Marketing Funnel - Build trust and create multiple streams of income . Module 9 - Create Your Giveaway – Magic formula for a giveaway that attracts your niche and makes you money. Module 10 - Market Your Giveaway and Build Your List – Market smart by using your giveaway to help you build a highly targeted list .
    • Cindy Schulson , Attract Your Niche
      • 10 Training Videos
      • 10 Action Guides
      • Audio Recordings of Q&A calls
      • Access to all 10 Modules right away so you can go as fast as you like!
      Training + Action = Success www.yourclearpathquickstart.com
    • Cindy Schulson , Attract Your Niche www.yourclearpathquickstart.com