Discover a New Way of Thinking About Your Niche and Marketing Strategy
Cindy Schulson Attract Your Niche Target Your Market,  Attract Your Ideal Clients, Get Faster Results
www.facebook.com/attractyourniche
It’s time to make some strategic shifts that will make marketing much easier....
<ul><li>1. Shift from Promoting to Educating </li></ul><ul><li>Educate - don’t sell: people don’t like to be sold, but the...
<ul><li>1. Shift from Promoting to Educating </li></ul><ul><li>Understand how people buy </li></ul><ul><li>They gather inf...
Cindy  Schulson ,  Attract Your Niche <ul><li>Do You Know… </li></ul><ul><li>Who  you are marketing to? </li></ul><ul><li>...
Cindy  Schulson ,  Attract Your Niche <ul><li>Do You Know… </li></ul><ul><li>What  solution you offer? </li></ul><ul><li>W...
Cindy  Schulson ,  Attract Your Niche If not, then figure that out first because it is your key to success!
Cindy  Schulson ,  Attract Your Niche Deliver your   solution   to the right  people   in a   unique   way
Cindy  Schulson ,  Attract Your Niche
<ul><li>2. Finding Your Niche Starts With You NOT Your Target Market </li></ul><ul><li>To build a sustainable business it’...
Cindy  Schulson ,  Attract Your Niche <ul><li>SOLUTION </li></ul><ul><li>To find your solution you have to look within. </...
Cindy  Schulson ,  Attract Your Niche <ul><li>3. Sell Your Solution and Outcome NOT Your Product/Service </li></ul><ul><li...
Cindy  Schulson ,  Attract Your Niche <ul><li>4. Don’t Make Assumptions About Your Target Market </li></ul><ul><li>Who  is...
Cindy  Schulson ,  Attract Your Niche <ul><li>TARGET MARKET </li></ul><ul><li>When you  understand your target market , yo...
Cindy  Schulson ,  Attract Your Niche <ul><li>5. Your Target Market Knows Your Competition...Shouldn’t You?  </li></ul><ul...
Cindy  Schulson ,  Attract Your Niche <ul><li>COMPETITION </li></ul><ul><li>Who are your top competitors? </li></ul><ul><l...
6. Choosing a Niche is NOT a Loss. It Brings Huge Advantages
Cindy  Schulson ,  Attract Your Niche <ul><li>WITH A CLEAR NICHE YOU CAN… </li></ul><ul><li>Get to know them well and spea...
Cindy  Schulson ,  Attract Your Niche <ul><li>WITH A CLEAR NICHE YOU CAN… </li></ul><ul><li>Get more referrals, because it...
Cindy  Schulson ,  Attract Your Niche <ul><li>7. Your Personal Brand is NOT Your Logo or Tagline. It’s Your Niche Plus You...
Cindy  Schulson ,  Attract Your Niche <ul><li>YOUR PERSONAL BRAND </li></ul><ul><li>Why  do you do what you do and  why  s...
Cindy  Schulson ,  Attract Your Niche <ul><li>8. Giving Something Valuable Away for Free Is the Best Way to Build Your Bus...
Cindy  Schulson ,  Attract Your Niche <ul><li>YOUR GIVEAWAY </li></ul><ul><li>Your giveaway should address the top burning...
Cindy  Schulson ,  Attract Your Niche <ul><li>9. Move People Through Your World and NOT from FREE to $$$  </li></ul><ul><l...
Cindy  Schulson ,  Attract Your Niche <ul><li>YOUR MARKETING FUNNEL </li></ul><ul><li>Your niche is how you get people in ...
Cindy  Schulson ,  Attract Your Niche <ul><li>THE BOTTOM LINE </li></ul><ul><li>If you start marketing before you have a s...
Cindy  Schulson ,  Attract Your Niche <ul><li>THE BOTTOM LINE </li></ul><ul><li>Be very clear about your  NICHE  and  BRAN...
Introducing… Your Clear Path to Ideal Clients Cindy  Schulson ,  Attract Your Niche
Cindy  Schulson ,  Attract Your Niche <ul><li>10 modules that take you step-by-step how to find your niche, brand, giveawa...
Cindy  Schulson ,  Attract Your Niche Module 1 -  Mindset for Success and Niche Know-How .  Proven formula  for finding yo...
Cindy  Schulson ,  Attract Your Niche Module 4 - Research Your Target Market  - Easy ways  to research what your target ma...
Cindy  Schulson ,  Attract Your Niche Module 7 - Discover Your Brand  – Learn how to  create a brand that sells YOU !  Mod...
Cindy  Schulson ,  Attract Your Niche <ul><li>10 Training Videos  </li></ul><ul><li>10 Action Guides </li></ul><ul><li>Aud...
Cindy  Schulson ,  Attract Your Niche www.yourclearpathquickstart.com
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Niche strategy for coaches

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Discover a new way of thinking about your niche and marketing strategy that will make marketing so much easier and allow you to attract your ideal clients!

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Niche strategy for coaches

  1. 1. Discover a New Way of Thinking About Your Niche and Marketing Strategy
  2. 2. Cindy Schulson Attract Your Niche Target Your Market, Attract Your Ideal Clients, Get Faster Results
  3. 3. www.facebook.com/attractyourniche
  4. 4. It’s time to make some strategic shifts that will make marketing much easier....
  5. 5. <ul><li>1. Shift from Promoting to Educating </li></ul><ul><li>Educate - don’t sell: people don’t like to be sold, but they like to buy </li></ul><ul><li>Selling is self-centered, while educating is client-centered </li></ul><ul><li>Share valuable information that your potential clients are looking for </li></ul><ul><li>The focus of all your marketing has to be on your clients, but first.... </li></ul>
  6. 6. <ul><li>1. Shift from Promoting to Educating </li></ul><ul><li>Understand how people buy </li></ul><ul><li>They gather information, review their options, </li></ul>
  7. 7. Cindy Schulson , Attract Your Niche <ul><li>Do You Know… </li></ul><ul><li>Who you are marketing to? </li></ul><ul><li>What their top burning desires are? </li></ul><ul><li>What their biggest challenges are? </li></ul><ul><li>How they best learn? </li></ul><ul><li>Where they hang out offline and online? </li></ul>
  8. 8. Cindy Schulson , Attract Your Niche <ul><li>Do You Know… </li></ul><ul><li>What solution you offer? </li></ul><ul><li>What result/outcome your solution provides? </li></ul><ul><li>How your solution is unique ? </li></ul><ul><li>How to clearly communicate your solution? </li></ul>
  9. 9. Cindy Schulson , Attract Your Niche If not, then figure that out first because it is your key to success!
  10. 10. Cindy Schulson , Attract Your Niche Deliver your solution to the right people in a unique way
  11. 11. Cindy Schulson , Attract Your Niche
  12. 12. <ul><li>2. Finding Your Niche Starts With You NOT Your Target Market </li></ul><ul><li>To build a sustainable business it’s not good enough to just choose a target market. You have to find the solution you offer. </li></ul><ul><li>NICHE = WHO (Target Market) </li></ul><ul><li>+ WHAT (Solution) </li></ul>
  13. 13. Cindy Schulson , Attract Your Niche <ul><li>SOLUTION </li></ul><ul><li>To find your solution you have to look within. </li></ul><ul><li>There is an area in which you have something special to offer – a unique skill, perspective or approach. </li></ul><ul><li>Find a solution that leverages your passions, skills, experiences and expertise </li></ul><ul><li>How could you help others by doing what you love to do and are great at doing? </li></ul>
  14. 14. Cindy Schulson , Attract Your Niche <ul><li>3. Sell Your Solution and Outcome NOT Your Product/Service </li></ul><ul><li>People don’t care about the tools or vehicle you use to deliver your solution. </li></ul><ul><li>They want to know that you will help them get to where they want to be. What outcome or transformation will you help them achieve? </li></ul>
  15. 15. Cindy Schulson , Attract Your Niche <ul><li>4. Don’t Make Assumptions About Your Target Market </li></ul><ul><li>Who is the best match for your solution? </li></ul><ul><li>Don’t assume you understand your target market. Do the research to make sure you really know what they want and need </li></ul>
  16. 16. Cindy Schulson , Attract Your Niche <ul><li>TARGET MARKET </li></ul><ul><li>When you understand your target market , you can speak directly to them, create products and programs aimed at them, market to them. </li></ul><ul><li>Who has a strong desire for your solution? </li></ul><ul><li>Who is actively looking for your solution? </li></ul><ul><li>Who is willing and able to pay for your solution? </li></ul><ul><li>Who can you easily relate to? </li></ul><ul><li>Who are you passionate about helping? </li></ul>
  17. 17. Cindy Schulson , Attract Your Niche <ul><li>5. Your Target Market Knows Your Competition...Shouldn’t You? </li></ul><ul><li>It’s important to identify your competition and see how you can uniquely position yourself. </li></ul><ul><li>How do they market themselves? </li></ul><ul><li>Are there any underserved areas that aren’t being fully met? </li></ul>
  18. 18. Cindy Schulson , Attract Your Niche <ul><li>COMPETITION </li></ul><ul><li>Who are your top competitors? </li></ul><ul><li>What are 3 ways you are different from your competitors? </li></ul><ul><li>What makes you unique? </li></ul><ul><li>Which competitors can be possible strategic alliance partners for you? </li></ul>
  19. 19. 6. Choosing a Niche is NOT a Loss. It Brings Huge Advantages
  20. 20. Cindy Schulson , Attract Your Niche <ul><li>WITH A CLEAR NICHE YOU CAN… </li></ul><ul><li>Get to know them well and speak directly to them, touching their hearts and minds </li></ul><ul><li>Tailor your products and services to their needs </li></ul><ul><li>Differentiate yourself from everyone else </li></ul><ul><li>Focus your marketing efforts, reaching the right people vs. a shotgun approach </li></ul>
  21. 21. Cindy Schulson , Attract Your Niche <ul><li>WITH A CLEAR NICHE YOU CAN… </li></ul><ul><li>Get more referrals, because it’s clear who you help and what you do </li></ul><ul><li>Become an expert more easily, raising your credibility and recognition </li></ul><ul><li>Get much faster results because you’re focused and strategic in all that you do </li></ul><ul><li>Command higher fees and earn more income </li></ul>
  22. 22. Cindy Schulson , Attract Your Niche <ul><li>7. Your Personal Brand is NOT Your Logo or Tagline. It’s Your Niche Plus Your WHY </li></ul><ul><li>Once you know your niche, it’s much easier to create your personal brand. </li></ul><ul><li>Niche = “What” + “Who” </li></ul><ul><li>Brand = “What” + “Who” + “Why” </li></ul>
  23. 23. Cindy Schulson , Attract Your Niche <ul><li>YOUR PERSONAL BRAND </li></ul><ul><li>Why do you do what you do and why should people work with you? </li></ul><ul><li>It’s not just about your credibility and credentials, it’s also about your passion and purpose. It’s about who you are as a person </li></ul><ul><li>Your brand evolves over time as you evolve </li></ul>
  24. 24. Cindy Schulson , Attract Your Niche <ul><li>8. Giving Something Valuable Away for Free Is the Best Way to Build Your Business </li></ul><ul><li>If someone visits your site, chances are they aren’t ready to buy right away. </li></ul><ul><li>If you can’t capture their name and email address, you'll likely never see them again. </li></ul><ul><li>You need a valuable giveaway as an incentive to join your list. </li></ul>
  25. 25. Cindy Schulson , Attract Your Niche <ul><li>YOUR GIVEAWAY </li></ul><ul><li>Your giveaway should address the top burning desire of your target market. </li></ul><ul><li>Once you have a great giveaway, you can start building a targeted list. </li></ul><ul><li>There are at least 15 places to promote your giveaway! </li></ul>
  26. 26. Cindy Schulson , Attract Your Niche <ul><li>9. Move People Through Your World and NOT from FREE to $$$ </li></ul><ul><li>People want to get to know, like and trust you before they do business with you. It’s very hard for people to go from a free giveaway to a significant financial investment. </li></ul><ul><li>With a marketing funnel, you not only ease people into working with you, you also create multiple streams of income. </li></ul>
  27. 27. Cindy Schulson , Attract Your Niche <ul><li>YOUR MARKETING FUNNEL </li></ul><ul><li>Your niche is how you get people in the door. Your marketing funnel is how you move people through your world. </li></ul><ul><li>Have products/services/programs with different price points and different solutions as your clients move along their “Client Path”. </li></ul>
  28. 28. Cindy Schulson , Attract Your Niche <ul><li>THE BOTTOM LINE </li></ul><ul><li>If you start marketing before you have a solid strategic foundation in place, you will waste a lot of valuable time and energy. </li></ul><ul><li>The answer doesn’t lie in the latest and greatest marketing technique. It lies in having strategic focus and clarity . </li></ul>
  29. 29. Cindy Schulson , Attract Your Niche <ul><li>THE BOTTOM LINE </li></ul><ul><li>Be very clear about your NICHE and BRAND to get clear strategic focus. </li></ul><ul><li>Be clear about your GIVEAWAY and MARKETING FUNNEL to build your list and make money. </li></ul><ul><li>Once you get these right, your marketing is SO much easier. </li></ul><ul><li>Skip them or don’t do them well and you WILL struggle. </li></ul>
  30. 30. Introducing… Your Clear Path to Ideal Clients Cindy Schulson , Attract Your Niche
  31. 31. Cindy Schulson , Attract Your Niche <ul><li>10 modules that take you step-by-step how to find your niche, brand, giveaway and marketing funnel </li></ul><ul><li>No more overwhelm </li></ul><ul><li>Each module has a powerful Training Video plus Action Guide </li></ul>
  32. 32. Cindy Schulson , Attract Your Niche Module 1 - Mindset for Success and Niche Know-How . Proven formula for finding your ideal niche and some valuable mindset tips you need to succeed Module 2 - Find Your Solution – Tap into your passions, interests, skills and experiences to arrive at the special gift you have to share. Module 3 - Find Your Target Market . Find the best match between what you offer and who is looking for your solution.
  33. 33. Cindy Schulson , Attract Your Niche Module 4 - Research Your Target Market - Easy ways to research what your target market really wants. Module 5 - Find and Research Your Competition – Simple market research techniques to reveal what separates you from your competitors. Module 6 - Evaluate Your Niche and Create Your Marketing Message - Specific criteria to see if your niche will be successful. Create a powerful marketing message that connects with your target market.
  34. 34. Cindy Schulson , Attract Your Niche Module 7 - Discover Your Brand – Learn how to create a brand that sells YOU ! Module 8 - Design Your Marketing Funnel - Build trust and create multiple streams of income . Module 9 - Create Your Giveaway – Magic formula for a giveaway that attracts your niche and makes you money. Module 10 - Market Your Giveaway and Build Your List – Market smart by using your giveaway to help you build a highly targeted list .
  35. 35. Cindy Schulson , Attract Your Niche <ul><li>10 Training Videos </li></ul><ul><li>10 Action Guides </li></ul><ul><li>Audio Recordings of Q&A calls </li></ul><ul><li>Access to all 10 Modules right away so you can go as fast as you like! </li></ul>Training + Action = Success www.yourclearpathquickstart.com
  36. 36. Cindy Schulson , Attract Your Niche www.yourclearpathquickstart.com
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