Hipster Learning II, AEJMC 2013

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Hipster Learning II, AEJMC 2013

  1. 1. Hipster Learning Cindy Royal, Ph.D. School of Journalism and Mass Communication Texas State University cindyroyal.com Find this presentation at slideshare.net/cindyroyal Accompanying video at youtube.com/watch?v=-DwXWXyQot8
  2. 2. Hipster Learning • Students must learn current concepts, but also must be prepared to grasp new ideas and apply them in their workplaces • Today's students are preparing for jobs that don't exist yet, and graduates are expected to be immediately productive in defining and shaping these new roles. • Social media editors • Community managers • Programmer/developer roles in communication companies • Communicators in tech-related companies
  3. 3. Questions • How can students best prepare to work in an environment that requires flexibility and innovation? • How can we help students develop a mindset for learning rather than an emphasis on specific tool training or a particular skill set? • How can anyone apply this model throughout a career?
  4. 4. Realities • Computers will be a part of any media career and most other careers • Social media is not just something you do for fun. • People will get information in a variety of embedded and atmospheric ways. • Data, data everywhere. • Game dynamics will inform storytelling. • Things change. Rapidly.
  5. 5. Experience Learning • SXTXState.com
  6. 6. Experience Learning
  7. 7. Experience Learning • SXTXStories.com
  8. 8. Experience Learning
  9. 9. Experience Learning • TXStateofChange.com
  10. 10. Experience Learning HTML/CSS, Drupal, JQuery, VIDI, Google Chart Tools, ManyEyes, HighCharts.com, Google Earth and various visual tools to work with multimedia including Photoshop, iMovie, Premiere Pro and Final Cut
  11. 11. General Curriculum Approach • Courses cover the realm of conceptual/theoretical to basic skills to advanced tech • Balance emphasis on communication, design and development in projects • Engagement with social media; blogs, Twitter, Facebook… • Attention to current events in tech • Focus on judgment, problem-solving and troubleshooting • A digital media emphasis: centers, projects, events • Faculty development • Professional community ties
  12. 12. Undergraduate Curriculum • Fundamentals of Digital/Online Media – new core class • Web Design and Publishing • Multimedia Journalism • Digital Storytelling
  13. 13. Graduate Curriculum • Issues in New Media • Online Media Design • Advanced Online Media • Content Management Systems
  14. 14. Megan Kilgore • Digital Marketing Manager, Capital Area Food Bank • Grad at TXST Anna Tauzin • Manager of Digital Innovation, National Restaurant Association • Here in DC, after completing master’s at American University • Undergrad TXST
  15. 15. Additional Slides
  16. 16. Radical Curriculum Proposal • Flip the curriculum. Teach digital, integrate traditional skills. • Curriculum must include: • Programming concepts • Web design and development • Mobile Development • Data and data visualization • Programming for content management systems
  17. 17. Radical Curriculum Proposal • Journalism is a specialized used of many fields • Computer Science ≠ Web Development • Design is a key element in being able to communicate effectively • Data, data, data • Knowledge of statistics also important • Need for different teaching methods • Reach different audiences • Rise of learn-to-code movement • Jobs for people with these skills!!!
  18. 18. Radical Curriculum Proposal • If we don’t move aggressively and efficiently toward this: • Journalism curricula will increasingly grow irrelevant • Someone else - another department, organization – is going to fill that space • Students won’t have the 21st century communication skills they need to be successful in their careers • Communication is two-way - connecting and sharing. And providing meaning to data and information. This needs to be the foundation of any media curriculum.
  19. 19. Maira Garcia • Statesman, Social Media Editor • Now Web Producer at The New York Times • Undergrad and Grad at TXST Jackie Baylon • Digital First Media, NYC, News Producer • Undergrad TXST
  20. 20. Shannon Delaney • Digital Marketing Coordinator, MOSAK Advertising and Insights • Grad at TXST Josh Shepherd • Interactive Manager and Strategist, MOSAK Advertising and Insights • Grad at TXST
  21. 21. Jordan Viator Slabaugh • Interactive Communications Manager, Spredfast • Previously, Director of Social Media, Convio • Undergrad and Grad at TXST Andrew Waldrup • Product Manager, Spredfast • Previously Social Support, also Culture Evangelist at Gowalla • Undergrad TXST
  22. 22. Nicole Martinez • Social Media Specialist, HomeAway • Grad at TXST Mairin Heard • Social Media Specialist, HomeAway • Undergrad and Grad TXST
  23. 23. Ashley Hebler • Junior Front-End Web Developer, Volusion • Grad at TXST Doug Seliger • Junior Developer, Mason-Zimbler • Undergrad & Grad at TXST
  24. 24. Haley Peck • Front-end Web Developer, Blackbaud • Undergrad at TXST Matt Slabaugh • Interactive Designer, Sparksight • Undergrad at TXST
  25. 25. Dee Kapila • Digital Strategist/Technology Consultant, The University of Texas • Grad at TXST Kristin McCasland • Web and Social Media Editor, Rice University • Undergrad and Grad TXST
  26. 26. Megan Kilgore • Digital Marketing Manager, Capital Area Food Bank • Grad at TXST Anna Tauzin • Manager of Digital Innovation, National Restaurant Association • Here in DC, after completing master’s at American University • Undergrad TXST
  27. 27. Sarah Garcia • SXSW, Interactive Programming Coordinator • Undergrad and Grad TXST Andrew McNeill • SXSW, Festival Coordinator • Also Staff Writer, 48 Min of Hell blog • Undergrad TXST
  28. 28. Jon Zmikly • Senior Lecturer, TXST • Grad TXST Dale Blasingame • Lecturer, TXST • Was Social Media Director, LeadHub • Undergrad and grad, TXST
  29. 29. Thank You! Find this presentation at slideshare.net/cindyroyal Accompanying video at youtube.com/watch?v=-DwXWXyQot8

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