Video Creation 101: Creating Amateur Video Content on a Budget

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Tips for small businesses and entrepreneurs for how to create video content on a shoestring budget.

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Video Creation 101: Creating Amateur Video Content on a Budget

  1. 1. Video Creation 101
  2. 2. Types of Video Informational How-to Product demo HumorDiscussion: What kind of video do you envisioncreating for your business?
  3. 3. Equipment: Digital Video Cameras 3Your footer here
  4. 4. Keep it Steady With a Tripod 4Your footer here
  5. 5. Optimize Sound With a Microphone 5Your footer here
  6. 6. Planning Your Video 6  Length should be < 3 mins  Outline (“storyboard”) your beginning, middle and end  Don’t forget your Call to Action  To script or not to script  Assemble people and props  Kids, pets and weather are unpredictable
  7. 7. Production: Set the Stage Find the best light (outdoors is great!) Grab a friend to help Turn off your house phone Do a sound check Relax!
  8. 8. Filming Do as many “takes” as you need Film in short segments (large files are hard to manage) Shoot more than you think you will need
  9. 9. Uploading Video Files 9 Delete unnecessary files before uploading Give them their own folders Label files whenever possible Lots of files? Consider an external hard drive Use Dropbox to share files with colleagues
  10. 10. Editing Video 10 Free editing tools: iMovie (Mac), Windows Movie Maker (PC) Simple video snipping on the iPhone: Splice App iPad Video Editing App: Avid The big guns: Software such as Adobe, Sony Vegas
  11. 11. Other Video Options 11 Slideshows with photos and video clips (Animoto) Screencasts (Jing/Screencast.com) Live webcasts (Livestream, Ustream)
  12. 12. Making the Most of Your Content 12 Upload it to YouTube Optimize your YouTube title and description Embed your video on your website or blog Post your video to social channels such as Facebook and Twitter

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