Using Social Media for Political Advocacy and Social Good

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Presented at the Harvard Kennedy School to a group of visiting African women working in politics, government and journalism. http://decisionsdi.org/
Supporting links for the attendees:
The Twitter tool I use (and I demonstrated during the presentation) is called Tweetdeck: http://www.tweetdeck.com
Info re: using Twitter via SMS: https://support.twitter.com/articles/14014#
Africa’s top 10 tweeting politicians: http://www.guardian.co.uk/world/2012/oct/30/africa-twitter-blogs-politicians?newsfeed=true

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  • Over 1 billion active users worldwide
  • 50% of FB users on mobile phones
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  • 500 million users worldwide
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  • Using Social Media for Political Advocacy and Social Good

    1. Social Networking forPolitical Advocacy and Social Good Cindy Meltzer The Social Craft @cindymeltz
    2. Facebook Dominates
    3. The Most SuccessfulNetworks are the Most Accessible
    4. 50% UseFacebook on Mobile
    5. The Trouble With Facebook? 16%
    6. Twitter
    7. Twitter via SMS (Mobile Texting)60% Use Twitter on Mobile
    8. Twitter Basics
    9. Username Avatar Profile description Location WebsiteHow many How manypeople I follow people followon Twitter me on Twitter
    10. • 140 character messages• People, brands• Often contain links (URLs are shortened)• Thoughts, ideas, conversations, content, events
    11. @mentionsUsing @username is the way you talk to or about someone. This convention is used to:1) Have a conversation withsomeoneYes, these “conversations” are public – there is adifferent way to send private messages if you needto2) Give credit where credit isdueAlways cite your sources when you can – it’sjournalistically ethical and good Twitter etiquette3) Talk about or referencesomeone/somethingDoing this “pings” the person you’re talkingabout, so they are more likely to see yourtweet
    12. Who is mentioning you?
    13. Retweets: Sharing others’ content
    14. HashtagsEventsTopicsChatsHumor
    15. How Hashtags Increase Reach
    16. Using hashtags for social/political advocacy
    17. Using hashtags for social/political advocacy
    18. Twitter
    19. Facebook

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