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Measuring ROI of social media marketing is, in many ways, more straighforward than measuring the impact of traditional media. The data is plentiful-- we just need to identify what metrics are most important.
This presentations reviews how to set goals that will frame your measurement efforts and highlights 2-3 top metrics for each of the most popular social media marketing channels such as Facebook, Twitter, YouTube and Pinterest. We review and often forgotten metric-- cost savings, and discuss how to connect your social media metrics directly to your bottom line-- sales and conversions.