Your SlideShare is downloading. ×
0
The Metrics That Matter: How to Measure Social Media ROI With Meaningful Data
The Metrics That Matter: How to Measure Social Media ROI With Meaningful Data
The Metrics That Matter: How to Measure Social Media ROI With Meaningful Data
The Metrics That Matter: How to Measure Social Media ROI With Meaningful Data
The Metrics That Matter: How to Measure Social Media ROI With Meaningful Data
The Metrics That Matter: How to Measure Social Media ROI With Meaningful Data
The Metrics That Matter: How to Measure Social Media ROI With Meaningful Data
The Metrics That Matter: How to Measure Social Media ROI With Meaningful Data
The Metrics That Matter: How to Measure Social Media ROI With Meaningful Data
The Metrics That Matter: How to Measure Social Media ROI With Meaningful Data
The Metrics That Matter: How to Measure Social Media ROI With Meaningful Data
The Metrics That Matter: How to Measure Social Media ROI With Meaningful Data
The Metrics That Matter: How to Measure Social Media ROI With Meaningful Data
The Metrics That Matter: How to Measure Social Media ROI With Meaningful Data
The Metrics That Matter: How to Measure Social Media ROI With Meaningful Data
The Metrics That Matter: How to Measure Social Media ROI With Meaningful Data
The Metrics That Matter: How to Measure Social Media ROI With Meaningful Data
The Metrics That Matter: How to Measure Social Media ROI With Meaningful Data
The Metrics That Matter: How to Measure Social Media ROI With Meaningful Data
The Metrics That Matter: How to Measure Social Media ROI With Meaningful Data
The Metrics That Matter: How to Measure Social Media ROI With Meaningful Data
The Metrics That Matter: How to Measure Social Media ROI With Meaningful Data
The Metrics That Matter: How to Measure Social Media ROI With Meaningful Data
The Metrics That Matter: How to Measure Social Media ROI With Meaningful Data
The Metrics That Matter: How to Measure Social Media ROI With Meaningful Data
The Metrics That Matter: How to Measure Social Media ROI With Meaningful Data
The Metrics That Matter: How to Measure Social Media ROI With Meaningful Data
The Metrics That Matter: How to Measure Social Media ROI With Meaningful Data
The Metrics That Matter: How to Measure Social Media ROI With Meaningful Data
The Metrics That Matter: How to Measure Social Media ROI With Meaningful Data
The Metrics That Matter: How to Measure Social Media ROI With Meaningful Data
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

The Metrics That Matter: How to Measure Social Media ROI With Meaningful Data

397

Published on

Measuring ROI of social media marketing is, in many ways, more straighforward than measuring the impact of traditional media. The data is plentiful-- we just need to identify what metrics are most …

Measuring ROI of social media marketing is, in many ways, more straighforward than measuring the impact of traditional media. The data is plentiful-- we just need to identify what metrics are most important.

This presentations reviews how to set goals that will frame your measurement efforts and highlights 2-3 top metrics for each of the most popular social media marketing channels such as Facebook, Twitter, YouTube and Pinterest. We review and often forgotten metric-- cost savings, and discuss how to connect your social media metrics directly to your bottom line-- sales and conversions.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
397
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The Metrics That Matter Cindy Meltzer @cindymeltzthesocialcraft.com
  • 2. Your starting point? Goals.
  • 3. What doessuccess look like?
  • 4. The Metrics That Matter**to many of us, depending on your goals, your channels and your audience.
  • 5. LikesFollowers Views
  • 6. Engagement
  • 7. People talking about this
  • 8. Reach
  • 9. Edgerank
  • 10. Click throughs
  • 11. Mentions
  • 12. Brand pins
  • 13. Traffic
  • 14. Search Rank
  • 15. Dropoff
  • 16. Company Page Stats
  • 17. Traffic
  • 18. Demographics
  • 19. Conversions
  • 20. Discounts and offers
  • 21. Fan spend
  • 22. Cost Savings
  • 23. Print advertising
  • 24. Customer service
  • 25. Thank you! Cindy Meltzer www.thesocialcraft.com @cindymeltzcindy@thesocialcraft.com

×