Color Angels: It's not black or white

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Presentation was created by Leslie Jensen-Inman, Cindy Li and Veerle Pieters.

The presentation is about color internationalization (interpretation in various countries), color blindness accessibility, color tools for calibrating

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Color Angels: It's not black or white

  1. 1. Color Angels Episode 1: It’s Not Black and White
  2. 2. It’s About Color
  3. 3. RGB CMYK Additive Subtractive base colors base colors Color Spaces
  4. 4. YELLOW OR EN AN E G GR E BLU R ED E VIOLET
  5. 5. Assessing Your Target Determine your target audience and define your goals
  6. 6. Assessing Your Target Who is your audience?
  7. 7. Assessing Your Target What colors are they use to seeing?
  8. 8. Assessing Your Target Do you design to meet or challenge expectations?
  9. 9. Agent: Recon Ask questions & listen to answers
  10. 10. International Encounters
  11. 11. Color China Japan Egypt France U.S.A. Happiness, Anger, Death Aristocracy Danger, Stop Luck Danger Heavens, Virtue,Faith, Freedom, Masculine, Villainy clouds Truth Peace Corporate Future, Youth, Fertility, Heavens Criminality Safety,Go Energy Strength Birth, Wealth, Grace, Happiness, Cowardice, Temporary Power Nobility Prosperity Temporary Death, Purity Death Joy Neutrality Purity
  12. 12. theknot.com
  13. 13. Accessibility Expanding your range
  14. 14. Color Accessibility Does color really make a difference?
  15. 15. Deuteranopia
  16. 16. Protanopia
  17. 17. Tritanopia • Body Level One • Body Level Two • Body Level Three • Body Level Four • Body Level Five
  18. 18. Color Accessibility Is it a priority?
  19. 19. Contrast
  20. 20. Shades of Grey
  21. 21. Lethal Color Combinations
  22. 22. This text can be difficult to read.
  23. 23. This text can be difficult to read.
  24. 24. This text can be difficult to read.
  25. 25. This text can be easier to read.
  26. 26. This text can be difficult to read.
  27. 27. This text can be difficult to read.
  28. 28. Agent Arsenal Every good agent has gadgets
  29. 29. Calibrate your monitor using ColorMunki
  30. 30. Choose your display type
  31. 31. Preparing the device - step 1
  32. 32. Preparing the device - step 2
  33. 33. Preparing the device - step 3
  34. 34. Place the ColorMunki Calibrator Device
  35. 35. Agent: Assignment Print or screen?
  36. 36. Agent: Assignment PMS / CMYK / HEX / RGB
  37. 37. Agent: Research Getting your color on
  38. 38. Assignment: Research • photographs • nature • magazines • the Internet
  39. 39. Agent: Outfitting Choosing Your Color Palettes
  40. 40. Guidelines: • set the right mood • create enough contrast • create color harmony • create enough rest points • keep it simple
  41. 41. Case study: SocialSignal
  42. 42. Alexandr ael, PhD | CEO u Samuel, PhD | Alex andra Sam CEO www m 314-510 W .socialsignal.comx@socialsignal.co est Hal.cinm ale alex awsam uel lsign ast o gs St et /AIM:@socials www.socia gVanreetv reSkype S-6ype/AIM ignal.com s S t co u k 37-6377 est Hastin anad BC er, BtC l: 604el: 604 445awsamuel e : 314-510 W Van C t couver, V6B 1L8ell: 604-726-5 37-6377 a -6 c cell: 604-7 B 1L8 Ca n a d a V 6 26-5445 Online com Real-world munity. impact. Online co mmunity. Real-world impact.
  43. 43. color palette
  44. 44. color usage
  45. 45. 1 4 4 3 2 3 4 4
  46. 46. 1 4 4 3 2 3 4 4
  47. 47. 1 4 4 3 2 3 4 4
  48. 48. 1 4 4 3 2 3 4 4
  49. 49. Case Study: The Whuffie Factor
  50. 50. The Whuffie Factor color pallete
  51. 51. Case Study: WaSP InterAct
  52. 52. color palette
  53. 53. color palette
  54. 54. color palette
  55. 55. Photo by: Glenda Sims
  56. 56. Photo by: Aarron Walter
  57. 57. Agent: Debriefing Practical tips
  58. 58. Save Swatches Per Project
  59. 59. Resources
  60. 60. • Adobe Kuler kuler.adobe.com • ColorLovers www.colorlovers.com • ColorMatch www.colormatch.dk/ • Colorsheme www.pixy.cz/apps/barvy/index-en.html • Painter's Picker www.oldjewelsoftware.com/ppicker • Color Consultant Pro www.code-line.com/software/colorconsultantpro.html • Colorschemer www.colorschemer.com/online.html • ColorMatch Remix color.twysted.net/ • ColorMunki Design www.colormunki.com/welcome/design • ColorMunki Design review veerle.duoh.com/blog/comments/colormunki_design_review/
  61. 61. • GrayBit www.graybit.com • Color Oracle www.colororacle.cartography.ch • ColorSelector http://www.fujitsu.com/global/accessibility/assistance/cs/
  62. 62. Special Thanks to: Video Intro: Jeremy Swanger Credits: James Archer Richard Rutter Matt Harris Glenda Sims Geert Leyseele Jessi Taylor Chris Moeller Aarron Walter
  63. 63. Thank You

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