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Plan A Brand - Branding Yourself & Your Business - AWC Member of the Year Presentation
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Plan A Brand - Branding Yourself & Your Business - AWC Member of the Year Presentation

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Your logo is THE non-verbal visual representation of BRAND when you’re not around to tell the story© …

Your logo is THE non-verbal visual representation of BRAND when you’re not around to tell the story©

Published in: Business, Technology

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  • 1. http://twitter.com/PlanABrand http://www.PlanABrand.com 10/9/13 - Page 1 © 2011– All rights reserved Branding Yourself and Your Business Thinking Your Brand Through Brought to you by:
  • 2. http://twitter.com/PlanABrand http://www.PlanABrand.com 10/9/13 - Page 2 © 2011– All rights reserved What is “Branding”? brand (brnd) brand·ed, brand·ing, brands a. To mark; to show ownership. b. To provide with or publicize using a brand name. c. To impress firmly; fix ineradicably
  • 3. http://twitter.com/PlanABrand http://www.PlanABrand.com 10/9/13 - Page 3 © 2011– All rights reserved Brand Yourself Making your business believable to YOURSELF first, will help you determine, develop, build and market a STRONG message to your clients. It’s not easy to say something simple! ● WHAT are your products and services? ● WHO is your target audience? ● WHAT is your Brand ID - Does it clearly identify what and who you are? ● WHAT is your verbal message and are you conveying and reinforcing it? ● WHEN, WHERE and HOW are you spending your time marketing? Get your Plan A right from the start!
  • 4. http://twitter.com/PlanABrand http://www.PlanABrand.com 10/9/13 - Page 4 © 2011– All rights reserved Everything…Brand Everything. – Every electronic communication (Outlook) – Every business card – Every piece of stationery – E-mail names via – Postcards and other collateral material – Website and Social Media
  • 5. http://twitter.com/PlanABrand http://www.PlanABrand.com 10/9/13 - Page 5 © 2011– All rights reserved YOUR LOGO is THE non verbal representation of your BRAND when you’re not around to s/tell the story© 1. Your IDEAS 2. Your PRODUCTS / SERVICES 3. Your COLORS / IMAGERY … all wrapped into one pretty package.
  • 6. http://twitter.com/PlanABrand http://www.PlanABrand.com 10/9/13 - Page 6 © 2011– All rights reserved Brand Recognition
  • 7. http://twitter.com/PlanABrand http://www.PlanABrand.com 10/9/13 - Page 7 © 2011– All rights reserved
  • 8. http://twitter.com/PlanABrand http://www.PlanABrand.com 10/9/13 - Page 8 © 2011– All rights reserved Famous Brands Logo History
  • 9. http://twitter.com/PlanABrand http://www.PlanABrand.com 10/9/13 - Page 9 © 2011– All rights reserved What’s in a Word? • Name 10 ‘key words’ that best describe what you do … • Do you have a unique selling proposition? • Head & Shoulders: "You get rid of dandruff" • Olay: "You get younger-looking skin" • Domino's Pizza: "You get fresh, hot pizza delivered to your door in 30 minutes or less -- or it's free." • FedEx: "When your package absolutely, positively has to get there overnight" • M&M's: "The milk chocolate melts in your mouth, not in your hand"
  • 10. http://twitter.com/PlanABrand http://www.PlanABrand.com 10/9/13 - Page 10 © 2011– All rights reserved Social Media Branding
  • 11. http://twitter.com/PlanABrand http://www.PlanABrand.com 10/9/13 - Page 11 © 2011– All rights reserved Register Your Domain (.com)
  • 12. http://twitter.com/PlanABrand http://www.PlanABrand.com 10/9/13 - Page 12 © 2011– All rights reserved Merging Your Brand Into Social Media – Website – Newsletters – Polls – Surveys – Blog – Twitter – LinkedIn – Facebook …
  • 13. http://twitter.com/PlanABrand http://www.PlanABrand.com 10/9/13 - Page 13 © 2011– All rights reserved Affiliate yourself with complementary products and services
  • 14. http://twitter.com/PlanABrand http://www.PlanABrand.com 10/9/13 - Page 14 © 2011– All rights reserved Tweeting  # Finding conversations about topics you like for instance #branding – Topics that you’re interested in – Topics you want to learn about – Topics you want to hear people talk about @ Mention people @planabrand Reciprocation  Tweetdeck  Share your Tweets with Facebook, LinkedIn etc. with just one post
  • 15. http://twitter.com/PlanABrand http://www.PlanABrand.com 10/9/13 - Page 15 © 2011– All rights reserved Marketing Your Brand List each Product / Service your provide Tasks to include: Target Market Target Age Target Gender Social Media & Marketing Messaging* Business Development (Sales) Phone calls Follow up Knowledge of product Businesses - 10 persons to Fortune 1000 (women) 30 - 75 Female / Male Voice of Authority on Branding Business Development (with International emphasis) Same as above Businesses - 20 person to Fortune 1000 30 - 75 Female / Male Marketing Internet research Competitive analysis Reviewing marketplace Know competition Women - Small Business (under 20 persons) 30 - 75 Female / Male Branding 30 - 75 Female / Male Coaching 30 - 75 Female / Male
  • 16. http://twitter.com/PlanABrand http://www.PlanABrand.com 10/9/13 - Page 16 © 2011– All rights reserved Social Media Calendar
  • 17. http://twitter.com/PlanABrand http://www.PlanABrand.com 10/9/13 - Page 17 © 2011– All rights reserved Demographics – Women Rock! Joanna Blakley - studies the impact of mass media and entertainment on our society and works at a think tank at the University of Southern California)
  • 18. http://twitter.com/PlanABrand http://www.PlanABrand.com 10/9/13 - Page 18 © 2011– All rights reserved Colors What color is your business?
  • 19. http://twitter.com/PlanABrand http://www.PlanABrand.com 10/9/13 - Page 19 © 2011– All rights reserved
  • 20. http://twitter.com/PlanABrand http://www.PlanABrand.com 10/9/13 - Page 20 © 2011– All rights reserved Developing Your Brand Please answer these questions: Scale: 1 – 5 (1 = Definitely 5=Not at all) Do you know... 1. what your services or products are – have you broken them down; categorized them? 2. what makes YOU different from your competition? 3. who your target market is? 4. what they are looking for? 5. what the ONE QUALITY or WAY clients would describe your product or service to others? 6. what you offer that will accommodate them? 7. what your brand looks, smells, sounds, and feels like to others? 8. how to explain what you do in 10 seconds? 9. what objections your clients might have and what your rebuttal is? 10.what brand image and explanation will convey all of this fast and clearly? ?
  • 21. http://twitter.com/PlanABrand http://www.PlanABrand.com 10/9/13 - Page 21 © 2011– All rights reserved You Have A Brand. You Own Your Brand. Believe In Your Brand! Don’t be afraid to ask for help. You don’t have to do this alone!
  • 22. http://twitter.com/PlanABrand http://www.PlanABrand.com 10/9/13 - Page 22 © 2011– All rights reserved For more tips and information on how PlanABrand can help you, please visit: www.PlanABrand.com