Cindy Faith Swain of PlanABrand provides branding and marketing services to help clients develop their brand identity. The document discusses key aspects of branding including defining a brand, creating a tagline, owning a domain name and website, using social media, and describing PlanABrand's services which include brand development, social media marketing, email marketing, and more. Clients are encouraged to think about how to best represent their brand through colors, logos, and defining characteristics.

1. PlanABrand - Cindy Faith Swain | www.planabrand.com | @planabrand
818.599.1365 cindy@planabrand.com | http://on.fb.me/PlanABrand
Building Brand Credibility
DEFINITION:
brand (brnd)
brand·ed, brand·ing, brands
a. To mark; to show ownership.
b. To provide with or publicize using a brand name.
c. To impress firmly; fix ineradicably.
WHAT'S IN A WORD?
Name 10 ‘key words’ that best describe what you do.
DO YOU HAVE A TAGLINE / SLOGAN?
Coca- Cola: "Life Begins Here" "Live Positively"
DHL: "Yellow, The new brown.”
FedEx: "The World On Time"
Martha Stewart: "Sharing The Good Things Everyday"
Mary Kay: "Enriching Women's Lives"
Olay: "You get younger-looking skin"
Oprah OWN: "It's your life ... own it."
PlanABrand: "Helping you think your brand through"
UPS: "What can brown do for you?"
DO YOU OWN YOUR DOMAIN - DO YOU HAVE A WEBSITE?
 Is it easy to say; does it slide off your tongue?
 Is it memorable to clients and prospective client?
DO YOU ENGAGE IN SOCIAL MEDIA - DO YOU HAVE A SCHEDULE?
 Twitter  Facebook  LinkedIn  Blog…
Our Menu of Services Include:
 Brand & Business Development (Local, National, Worldwide)
 Social Media: Marketing & Management
 E-mail Marketing
 Global Business Development
 Campaign Strategies & Execution
 Traditional Marketing
 Identifying Target Markets & Demographics
 Creating Brand Alliances
 Exploring Primary & Ancillary Product Applications
 Developing Collateral Materials to Make You ‘Pitch’ Ready
 Licensing Development Services
Branding Tips: http://planabrand.wordpress.com/branding-tips
Testimonials: http://planabrand.wordpress.com/testimonials
Blog: http://planabrand.wordpress.com/blog
Get Your Plan "A" Right From The Start!
Cindy Faith Swain: 818.599.1365
An AWC-SB Event
Sponsored by lynda.com

2. PlanABrand - Cindy Faith Swain | www.planabrand.com | @planabrand
818.599.1365 | cindy@planabrand.com | http://on.fb.me/PlanABrand
Your Logo is
THE non-verbal representation of your BRAND
when you're not around to tell the story©
What Color is Your Brand?
Consider ways to apply these concepts to your business.
Think as big as you want!