Onlinetools&Job Search2010

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  • Handout Job Search Action Plan and Career Development Model
  • Hand out Career One Stop example
  • Handout Web resources Minnesota Department of Employment and Economic Development
  • Hand out Organizational Research chart
  • Refer to job search action check list - Resume – Chronological one page resume is the most accepted. A two page resume is okay as well. 10 years back. Summary that captures key roles, industries, USP Cover Letter Reference Sheet Thank you notes Letters of Recommendation LinkedIn Profile Other online Networking Profiles or Job Board Profiles Business Card Elevator Speech Office Set-up Interviewing Skills
  • Job Search today requires a mix of using online resources and offline resources.
  • Discuss the Power of a networking profile
  • Try to be here around 7:20 p.m. -
  • Online resources are websites where you can look for jobs and apply directly online. Many large companies have their own online job boards. Small companies with good websites usually will place a job posting on their website with an email address, while others use job boards such as monster.com or careerbuilder.com. Companies do pay for space on job boards. Craigslist Mpls – many recruiters; please be careful.
  • Need to be here around 7:45 – Offer Break
  • Stand Pretend you are a desktop computer. In the 80’s and 90’s you probably were used for data entry and perhaps print sharing, maybe some minor file sharing. Now, pretend you are laptop computer or blackberry, you are mobile. Slowly Start moving closer to your neighbors so you are almost touching, try to have a person on either side of you. Put elbows out and touch people on either side of you; Now look around, you are a computer of today – you are social networking You are connected! Before you sit down take a moment to say hello to both your neighbors, be sure to try and make a connection online after class.
  • The map showed us how many are using social media. Now, who is using it? The average Twitter user is in their 30s . The median age of LinkedIn is 40 . The majority of people who are joining Facebook right now are over 35 . This is because Gen X wants to meet new people online and reconnect with all the friends they lost along the way. Gen X is using social media to network. Gen Y doesn’t need to “Network’ . They never lost their connections because they’ve been online since they were ten. they are native networkers. Twitter - is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters. Meetup - Helps groups of people with shared interests plan meetings and form offline clubs in local communities around the world. Evite - the top online invitation and social planning website. Plaxo –online address book and networking site that automatically updates. Now owned by Comcast.
  • Here is why using online social media works for recruiting: Finding a Personal Fit Verifiying candiate rewards and accolades Matching qualifications (KSA’s in line with employer needs) Checking for good communication skills A way to verify and check references Some Statistics Forty-five percent of employers reported in a recent CareerBuilder survey that they use social networking sites to research job candidates, a big jump from 22 percent last year. Another 11 percent plan to start using social networking sites for screening. More than 2,600 hiring managers participated in the survey, which was completed in June 2009. Of those who conduct online searches/background checks of job candidates, 29 percent use Facebook, 26 percent use LinkedIn and 21 percent use MySpace. One-in-ten (11 percent) search blogs while 7 percent follow candidates on Twitter. The top industries most likely to screen job candidates via social networking sites or online search engines include those that specialize in technology and sensitive information: Information Technology (63 percent) and Professional & Business Services (53 percent). I’d like to highlight 3 examples of tools being used currently: JobVite and Tweetmyjobs
  • Jobvite is a company that created an application that uses Facebook Connect to allow employees to send job invitations via Facebook. Also connected to LinkedIn, Facebook, YouTube and Twitter How it works: As an employer looking to hire, you can sign up with JobVite to user their tools to help manage your recruiting process If you are a job seeker; make your profile public, sign-up with jobvite on linkedin or facebook and let jobvite’s tools view your profile information. Jobvite Source Find the right talent in social networks. A smart, practical social recruiting application. Create a social recruiting channel for your company. Engage all employees to grow referral hiring. Find profiles on the web that match your job. Build a talent pool with candidate relationship management . Jobvite Hire Work together to make great hires. The only complete recruiting solution that’s easy for everyone to use. Drives the recruiting process from posting to hire. Grows referral hiring through social networks . Easy to use web 2.0 application.
  • Twitter Provides a posting platform for submits tweets (text messages) to the world. It is a text messaging service that sends messages to your phone or email accounts. It is a powerful tool for ‘push’ marketing. As a twitter user you can follow certain groups or individuals. One of those groups is Tweetmyjobs. tweetMYJOBS is a service that brings recruiters, hiring managers and job seekers together on Twitter. They describe themselves as a job board that provides INSTANT notification of open positions via text messaging. Job seekers can follow certain tweetmyjobs industry groups and receive text messages to their email or phone instead of searching they are being pushed job information.
  • Be here by 8:15 p.m.
  • You can see your connections connections: Ask to be forwarded and introduced.
  • Network Updates Status Updates Connection Updates Group Updates Application Updates
  • CINDY Another reason to use online social networking tools is to have a free vehicle to increase your market. So, let’s talk SEO. SEO is the process of how search engines find information and prioritize that information and display those results. Top or right navigation results are paid advertising; other results are based on the number of keywords, or the number of times that search string is found online. Your goal. If you want to increase your individual or companies online presence you will want to increase the number of times you appear in search results. I’ve heard this referred to as increasing your eyeballs. Getting more people to look at you and invest in your offerings. How do you maximize your SEO. increase you online participation. For example; if I want my name to appear in google search results to help market my business it helps me to have increased online involvement by commenting on newgroups, blogs, or in linkedin group discussions. Take some time to google yourself or your company and see what type of SEO or online presence exists.
  • 1. Relying on one strategy 2. Lack of focus/career objective 3. Failure to identify and use network 4. Targeting only large employers 5. Failure to follow–up 6. Unprofessional materials/appearance 7. Impersonal approach 8. Underestimate time needed to search
  • Do you need a Goal Accountability Partner to keep you motivated. Find a friend or hire a coach to help you reach your goals.
  • Onlinetools&Job Search2010

    1. 1. Online Tools & Your Job Search January 2010 Cindy Edwards [email_address] www.tofindyourfit.com 612-325-1216
    2. 2. Overview <ul><li>Targeted Job Search </li></ul><ul><li>Preparing for Job Search </li></ul><ul><ul><li>Self assessment and research </li></ul></ul><ul><ul><li>Marketing items </li></ul></ul><ul><li>Conducting a Job Search </li></ul><ul><ul><li>Offline resources </li></ul></ul><ul><ul><li>Online resources (Closer Look at LinkedIn) </li></ul></ul><ul><li>Succeed at Job Search </li></ul><ul><ul><li>Always… </li></ul></ul>
    3. 3. Targeted Job Search: Ways People Find Work
    4. 4. Targeted Job Search The “Hidden” Job Market <ul><li>Approximately 80% of available positions are never advertised – they rely on personal contacts- online and offline </li></ul><ul><li>Make contact before an employer knows they need you </li></ul>
    5. 5. Preparing for Job Search Starts with Self Assessment & Occupational Research <ul><li>Know Your KSA’s (Knowledge, Skills & Abilities) </li></ul><ul><li>Find Your Fit by conducting research and doing a gap analysis (what KSA’s you have, what KSA’s you need) </li></ul>
    6. 6. MN Resources <ul><li>ISEEK ww w.ise ek.org </li></ul><ul><ul><li>Assess, Explore, Education Path and Search Tools </li></ul></ul><ul><li>MN Dept. Employment & Economic Development www.positivelyminnesota.com </li></ul><ul><ul><li>Job Search tools, Employment Services, Workforce Centers, Interview Resources and more </li></ul></ul>
    7. 7. National Career Development <ul><li>Career One Stop www.careeronestop.org </li></ul><ul><ul><li>Assess, Explore, Search, Video Research </li></ul></ul><ul><li>About.com www.jobsearch.about.com </li></ul><ul><ul><li>Tactical job search strategies </li></ul></ul><ul><li>Quintessential Careers http://quintcareers.com/index.html </li></ul><ul><ul><li>Articles, Tutorials, Tools, Search </li></ul></ul>
    8. 8. National Data Resources <ul><li>Bureau of Labor Statistics </li></ul><ul><ul><ul><li>http://www.bls.gov </li></ul></ul></ul><ul><li>Midwest Information Office </li></ul><ul><ul><li>http://www.bls.gov/ro5/ro5_mn.htm </li></ul></ul><ul><li>Partnership for Public Service </li></ul><ul><ul><li>http://data.wherethejobsare.org/wtja/home </li></ul></ul><ul><li>Recovery.org & Recovery.gov </li></ul><ul><ul><li>Follow the Stimulus Money to jobs </li></ul></ul>
    9. 9. Organization & Industry Research <ul><li>Professional Groups (find link) </li></ul><ul><ul><li>http://dir.yahoo.com/business_and_Economy/Organizations/Professional </li></ul></ul><ul><li>Reference USA (through Library portal) </li></ul><ul><ul><li>http://www.referenceusa.com/ </li></ul></ul>
    10. 10. Preparing for you Job Search: Marketing Materials Needed <ul><li>Resume </li></ul><ul><li>Cover Letter </li></ul><ul><li>Online Profiles </li></ul><ul><li>References </li></ul><ul><li>Biz. Card </li></ul><ul><li>Thank You Notes </li></ul><ul><li>Recommendations </li></ul><ul><li>Interviewing Prep. </li></ul><ul><li>Elevator Speech </li></ul><ul><li>Office Space </li></ul>
    11. 11. <ul><li>Informational Interviews </li></ul><ul><ul><li>connecting on www.LinkedIn.com </li></ul></ul><ul><li>Networking Groups </li></ul><ul><ul><li>www.meetup.com </li></ul></ul><ul><li>Professional Associations </li></ul><ul><li>Job Fairs </li></ul><ul><ul><li>http://minnesotajobs.com/c/jscal/cal.cgi </li></ul></ul><ul><li>Recruiters/Staffing Agencies </li></ul><ul><ul><li>http://www.minnesotarecruiters.com/ </li></ul></ul>Conducting a Job Search Offline Actions
    12. 12. <ul><li>Introduction </li></ul><ul><li>Objective </li></ul><ul><li>Key Questions </li></ul><ul><li>Grow Your Network </li></ul><ul><li>Thank You </li></ul><ul><li>Follow-up later </li></ul>Targeted Job Search Networking Profile
    13. 13. Activity <ul><li>Write one thing you’ve learned so far that you need to do in your job search </li></ul><ul><li>Introduce yourself to your neighbor and share that goal. </li></ul><ul><li>Be sure to exchange contact information. </li></ul>
    14. 14. Online Job Search <ul><li>Online Tools </li></ul><ul><ul><li>Online Job Boards </li></ul></ul><ul><ul><li>Key Word Search with Search Engines </li></ul></ul><ul><li>Online Networking </li></ul><ul><ul><li>Social Networking Sites </li></ul></ul><ul><ul><li>Deep Dive into LinkedIn </li></ul></ul>
    15. 15. <ul><li>Google </li></ul><ul><li>Targeted Organizations boards </li></ul><ul><li>Indeed.com </li></ul><ul><li>MN Jobs </li></ul><ul><li>MN Works </li></ul><ul><li>Iseek job board page </li></ul><ul><li>SnagAJob </li></ul><ul><li>LinkedIn </li></ul><ul><li>CraigsList Mpls. </li></ul>Using Online Job Boards
    16. 16. Using Search Engines <ul><li>Google (or Bing) </li></ul><ul><ul><li>Use Keywords </li></ul></ul><ul><ul><ul><li>i.e. Marketing jobs MN </li></ul></ul></ul><ul><ul><ul><li>i.e. event jobs, MN </li></ul></ul></ul><ul><ul><ul><li>i.e. ‘role’ jobs, MN </li></ul></ul></ul><ul><ul><li>Then decides from those search results </li></ul></ul>
    17. 17. Tips – Organization Job Boards <ul><li>Be sure to have a text version of your resume </li></ul><ul><li>Be sure to fill out the form/fields completely </li></ul><ul><ul><li>Answer the salary question </li></ul></ul><ul><li>Be sure to network inside once you’ve completed the application </li></ul><ul><li>(Yes, this step is necessary) </li></ul>
    18. 18. Online Social Networking
    19. 19. Activity – Online Networking: is it different?
    20. 20. Online Definitions <ul><li>Web 2.0 </li></ul><ul><ul><li>“ The participatory Web” </li></ul></ul><ul><li>Social Media </li></ul><ul><ul><li>Tools for creating U ser G enerated C ontent </li></ul></ul><ul><li>Social Networking </li></ul>
    21. 21. Using Online Social Media tools to Connect
    22. 22. Find Personal Fit Match Qualifications Look at Communication Skills Check references and recommendations Verify awards and accolades What are employers looking for? “ 45% use online Social Networking sites…”
    23. 23. Facebook <ul><li>Online Networking tool, social space for updating, connecting and finding information </li></ul><ul><li>www.facebook.com </li></ul><ul><li>JobVite – job search group </li></ul>
    24. 24. Twitter <ul><li>Twitter is a text messaging services (tweets are the messages) </li></ul><ul><li>www.twitter.com </li></ul><ul><li>www.tweetmyjobs.com </li></ul>
    25. 25. Relationships Matter …
    26. 26. Using <ul><ul><li>Create your profile </li></ul></ul><ul><ul><li>Connect to people </li></ul></ul><ul><ul><li>Recommendations </li></ul></ul><ul><ul><li>Questions & Answers </li></ul></ul><ul><ul><li>Groups & Discussions </li></ul></ul><ul><ul><li>Search (Jobs, Orgs., People) </li></ul></ul><ul><ul><li>Applications </li></ul></ul>
    27. 27. Profile
    28. 28. Recommendations
    29. 29. Connections
    30. 30. Ask Questions
    31. 31. Give Answers
    32. 32. Groups & Discussions
    33. 33. Events
    34. 34. Status Updates
    35. 35. Search Options <ul><li>Pull-down menus </li></ul><ul><li>People = advanced people search and reference search </li></ul><ul><li>Jobs = advance job search, hiring solutions </li></ul><ul><li>Answers = Advanced Answers Search, My Q&A, Ask a Questions, Answer Questions </li></ul><ul><li>Company = Company Search, Service Providers </li></ul>
    36. 36. LinkedIn Featured Applications
    37. 37. Create Your Online Presence Who is looking at you? <ul><li>Your Goal: Increase Your Eyeballs </li></ul><ul><ul><li>SEO </li></ul></ul><ul><li>Your Job: Connect to increase your online presence . </li></ul>
    38. 38. <ul><li>Make the CALL </li></ul><ul><li>Keep Network informed </li></ul><ul><li>Send Thank you notes </li></ul><ul><li>Keep a Weekly Action Plan </li></ul>Targeted Job Search Always
    39. 39. Job Search Action Planning Spreadsheet
    40. 40. Don’t Miss the Boat
    41. 41. <ul><li>Don’t take rejection personally… </li></ul><ul><li>Maintain a balance </li></ul><ul><li>You are smart; use your resources </li></ul><ul><li>Determine the GAP – what’s not working? Obstacles? </li></ul><ul><li>Grow Your Network </li></ul><ul><li>If needed Find a Goal Accountability Partner </li></ul><ul><li>Be persistent - you will find employment </li></ul>Targeted Job Search Keep Perspective

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