Some websites have what I call single serving content: you’ll go there once, and
not return until you need it again. It could be a long time until you go back, so the
user wouldn’t install a mobile application.
Responsive Design: Designed for multiple devices, adjusting the design based
on the device. Equal, but different.
Adaptive Design: Designed specifically for a mobile or tablet experience. Not
equal and separate.
Native Application: A program designed specifically for iOS, Android or
Windows. Different and separate.
No mobile design: Designed for desktop and tablet only.
Content Prioritization: “While desktop Web sites often contain a wide range of
content, mobile sites usually include only the most crucial functions and
features—particularly those that leverage time and location….”
Vertical Instead of Horizontal Navigation: “Vertical navigation has replaced
horizontal navigation on more than 90% of the mobile sites I analyzed….”
Bars, Tabs, and Hypertext: “We see much less hypertext on mobile pages. Links
instead appear in the form of bars, tabs, and buttons.” Bigger objects such as
bars, tabs, or buttons allow users to tap with more precision. It is essential to
make the actionable objects on mobile sites big and easily noticeable.
Integration with Phone Functions: While mobile platforms place many
limitations on design and content, they also open up new opportunities that
traditional Web sites cannot provide. For example, there is better integration with
phone functions such as direct calling and text messaging, which lets mobile sites
facilitate ordering products by phone.
5. Accessibility is key to the success of a business
6. Accessibility is key to the success of a business