Presented with John Blyberg at Internet Librarian 2010. UX is for everyone. Hear how a public and an academic library are changing the way they relate to their patrons through this user-centric design perspective. Trainer discusses how a mid-size academic library is combining UX principles and cross-division collaboration to make its web presence pop. By bringing best practices to LibGuides and soliciting regular usability feedback, the libraries’ UX team has redesigned the OPAC, SFX menu, and the library website itself in anticipation of the university’s move to Drupal. Blyberg’s public library UX department constantly strives to maintain a digital strategy that is right for “right now” while anticipating future needs and trends. It “embeds” itself in all aspects of library activity, making departmental boundaries irrelevant.