What Readers Need

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From Cincinnati Man blogger Jason McGlone http://twitter.com/maoglone at the Enquirer Media News 2.0 Forum with Cincinnati Social Media and Cincinnati Society of Professional Journalists.

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What Readers Need

  1. 1. Jason McGlone <ul><li>It’s no secret that large news organizations are struggling. </li></ul><ul><ul><li>Newsroom staffs are getting smaller. </li></ul></ul><ul><ul><ul><li>This directly affects quality. </li></ul></ul></ul><ul><ul><li>With the weakened economy, it's been difficult for the large companies to stay relevant. </li></ul></ul><ul><ul><ul><li>Especially since they seem to be shackled into the “old” systems and thinking—even with young innovative staff, it's hard for them to justify spending the necessary $ to be completely relevant </li></ul></ul></ul><ul><ul><li>In short, the giant news corporations no longer control the relevancy of news. Who, then, does? </li></ul></ul>
  2. 2. Jason McGlone <ul><li>The simple answer is that the reader controls the news they receive. </li></ul><ul><ul><li>More accurately, they control how the news they want is delivered to them. </li></ul></ul><ul><li>Following this logic, here's what readers need from a newspaper: </li></ul><ul><ul><li>Regular investigative reporting </li></ul></ul><ul><ul><li>More news. More local news. More chronicling of what happens in our respective areas. </li></ul></ul><ul><ul><li>Everything should be easily navigable. </li></ul></ul><ul><ul><ul><li>And not overwhelming for n00bs, either. </li></ul></ul></ul><ul><ul><li>Most importantly, we NEED to be able to have control. </li></ul></ul>
  3. 3. Jason McGlone <ul><li>What do you mean by control? </li></ul><ul><ul><li>I mean direct control over how we receive our news from newspapers. </li></ul></ul><ul><ul><li>Aggregators allow that control. </li></ul></ul><ul><ul><ul><li>Why not newspapers? </li></ul></ul></ul><ul><ul><li>Different people value different things, apply different value and priority to the news they want to read. </li></ul></ul><ul><ul><ul><li>Extrapolate that idea and it might look a little like Digg or Reddit. </li></ul></ul></ul><ul><ul><ul><ul><li>Those guys are smart. </li></ul></ul></ul></ul><ul><ul><li>Why not grant each reader the ability to structure their newspaper the way they want? </li></ul></ul>
  4. 4. Jason McGlone <ul><li>Why not grant each reader the ability to structure their newspaper the way they want? </li></ul><ul><ul><li>This can be done in print, electronic, or whatever other media you can think of. </li></ul></ul><ul><ul><ul><li>Perhaps you can charge money for this. </li></ul></ul></ul><ul><ul><ul><li>It'd also allow for more directed, and therefore more valuable, advertising. Potentially, maybe, perhaps. </li></ul></ul></ul>

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