What Readers Need

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    Favorites, Groups & Events

    What Readers Need - Presentation Transcript

    1. Jason McGlone
      • It’s no secret that large news organizations are struggling.
        • Newsroom staffs are getting smaller.
          • This directly affects quality.
        • With the weakened economy, it's been difficult for the large companies to stay relevant.
          • Especially since they seem to be shackled into the “old” systems and thinking—even with young innovative staff, it's hard for them to justify spending the necessary $ to be completely relevant
        • In short, the giant news corporations no longer control the relevancy of news. Who, then, does?
    2. Jason McGlone
      • The simple answer is that the reader controls the news they receive.
        • More accurately, they control how the news they want is delivered to them.
      • Following this logic, here's what readers need from a newspaper:
        • Regular investigative reporting
        • More news. More local news. More chronicling of what happens in our respective areas.
        • Everything should be easily navigable.
          • And not overwhelming for n00bs, either.
        • Most importantly, we NEED to be able to have control.
    3. Jason McGlone
      • What do you mean by control?
        • I mean direct control over how we receive our news from newspapers.
        • Aggregators allow that control.
          • Why not newspapers?
        • Different people value different things, apply different value and priority to the news they want to read.
          • Extrapolate that idea and it might look a little like Digg or Reddit.
            • Those guys are smart.
        • Why not grant each reader the ability to structure their newspaper the way they want?
    4. Jason McGlone
      • Why not grant each reader the ability to structure their newspaper the way they want?
        • This can be done in print, electronic, or whatever other media you can think of.
          • Perhaps you can charge money for this.
          • It'd also allow for more directed, and therefore more valuable, advertising. Potentially, maybe, perhaps.

    + Cincinnati Social MediaCincinnati Social Media, 3 months ago

    custom

    72 views, 0 favs, 0 embeds more stats

    From Cincinnati Man blogger Jason McGlone http://tw more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 72
      • 72 on SlideShare
      • 0 from embeds
    • Comments 0
    • Favorites 0
    • Downloads 0
    Most viewed embeds

    more

    All embeds

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories