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What Readers Need
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What Readers Need

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From Cincinnati Man blogger Jason McGlone http://twitter.com/maoglone at the Enquirer Media News 2.0 Forum with Cincinnati Social Media and Cincinnati Society of Professional Journalists.

From Cincinnati Man blogger Jason McGlone http://twitter.com/maoglone at the Enquirer Media News 2.0 Forum with Cincinnati Social Media and Cincinnati Society of Professional Journalists.

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    What Readers Need What Readers Need Presentation Transcript

    • Jason McGlone
      • It’s no secret that large news organizations are struggling.
        • Newsroom staffs are getting smaller.
          • This directly affects quality.
        • With the weakened economy, it's been difficult for the large companies to stay relevant.
          • Especially since they seem to be shackled into the “old” systems and thinking—even with young innovative staff, it's hard for them to justify spending the necessary $ to be completely relevant
        • In short, the giant news corporations no longer control the relevancy of news. Who, then, does?
    • Jason McGlone
      • The simple answer is that the reader controls the news they receive.
        • More accurately, they control how the news they want is delivered to them.
      • Following this logic, here's what readers need from a newspaper:
        • Regular investigative reporting
        • More news. More local news. More chronicling of what happens in our respective areas.
        • Everything should be easily navigable.
          • And not overwhelming for n00bs, either.
        • Most importantly, we NEED to be able to have control.
    • Jason McGlone
      • What do you mean by control?
        • I mean direct control over how we receive our news from newspapers.
        • Aggregators allow that control.
          • Why not newspapers?
        • Different people value different things, apply different value and priority to the news they want to read.
          • Extrapolate that idea and it might look a little like Digg or Reddit.
            • Those guys are smart.
        • Why not grant each reader the ability to structure their newspaper the way they want?
    • Jason McGlone
      • Why not grant each reader the ability to structure their newspaper the way they want?
        • This can be done in print, electronic, or whatever other media you can think of.
          • Perhaps you can charge money for this.
          • It'd also allow for more directed, and therefore more valuable, advertising. Potentially, maybe, perhaps.