Online Communities Shape the Future of News
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Online Communities Shape the Future of News - Presentation Transcript
- Bigger, Better, Stronger Online Communities Shape the Future of News Presented by: Elissa Sonnenberg, MSEd Taylor Dungjen Asst. Professor, University of Cincinnati Editor, The News Record
- Online Profiling
- Reporters @ The Oregonian
- Builds identity
- Establishes personality
- Makes accessible
- Registered users @ The Oregonian
- Builds identity
- Offers recognition
- Provides insights to O staff
- Shaping the Future
- NYTimes InsightLab
- Polling
- Virtual focus groups
- Stream of dedicated user data
- InsightLab Members
- Input on valued product
- Potential to be featured in newsletter
- Interaction with developers/other readers
- Final Thoughts
- Open up to online readers
- Create stronger, more accountable communities
- Grow with their needs/wants in mind
- THANK YOU!
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