Online Communities Shape the Future of News

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    Online Communities Shape the Future of News - Presentation Transcript

    1. Bigger, Better, Stronger Online Communities Shape the Future of News Presented by: Elissa Sonnenberg, MSEd Taylor Dungjen Asst. Professor, University of Cincinnati Editor, The News Record
    2. Online Profiling
      • Reporters @ The Oregonian
        • Builds identity
        • Establishes personality
        • Makes accessible
      • Registered users @ The Oregonian
        • Builds identity
        • Offers recognition
        • Provides insights to O staff
    3. Shaping the Future
      • NYTimes InsightLab
        • Polling
        • Virtual focus groups
        • Stream of dedicated user data
      • InsightLab Members
        • Input on valued product
        • Potential to be featured in newsletter
        • Interaction with developers/other readers
    4.  
    5.  
    6.  
    7. Final Thoughts
      • Open up to online readers
      • Create stronger, more accountable communities
      • Grow with their needs/wants in mind
      • THANK YOU!
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