Online Communities Shape the Future of News

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Going beyond story comments and forums in the future and engaging the reader, from University of Cincinnati's Elissa Sonnenberg http://budurl.com/2ard at the Enquirer Media News 2.0 Forum with Cincinnati Social Media and Cincinnati Society of Professional Journalists.

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Online Communities Shape the Future of News

  1. 1. Bigger, Better, Stronger Online Communities Shape the Future of News Presented by: Elissa Sonnenberg, MSEd Taylor Dungjen Asst. Professor, University of Cincinnati Editor, The News Record
  2. 2. Online Profiling  Reporters @ The Oregonian  Builds identity  Establishes personality  Makes accessible  Registered users @ The Oregonian  Builds identity  Offers recognition  Provides insights to O staff
  3. 3. Shaping the Future  NYTimes InsightLab  Polling  Virtual focus groups  Stream of dedicated user data  InsightLab Members  Input on valued product  Potential to be featured in newsletter  Interaction with developers/other readers
  4. 4. Final Thoughts  Open up to online readers  Create stronger, more accountable communities  Grow with their needs/wants in mind  THANK YOU!

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