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Journalism: Is there an app for that?

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Mobile news for local news from Cincinnati Enquirer's James Pilcher http://twitter.com/jamespilcher at the Enquirer Media News 2.0 Forum with Cincinnati Social Media and Cincinnati Society of ...

Mobile news for local news from Cincinnati Enquirer's James Pilcher http://twitter.com/jamespilcher at the Enquirer Media News 2.0 Forum with Cincinnati Social Media and Cincinnati Society of Professional Journalists.

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Journalism: Is there an app for that? Presentation Transcript

  • 1. Journalism: Is there an app for that? Mobile’s role in the “new” news business Presented by: James Pilcher Sept. 9, 2009
  • 2. ‘ Walking billboards’
    • Cell phones and news = the perfect marriage
      • Local content that can be “localized”
      • Breaking updates w/depth behind it
      • Ad sales staff and support
      • Ready and willing audience
    • Don’t forget about broadcast
      • Wireless networks slowly allowing video
      • Radio is a natural fit
  • 3. Wireless 101
    • 300 million subscribers nationally
    • Local market ~2 million including consumer, business and pre-paid
    • Market share for Cincy:
      • 1) Verizon
      • 2) Cincy Bell
      • 3) AT&T (climbing due to iPhone)
      • 4) Sprint (but falling due to merger issues)
      • 5) T-Mobile (network quality issues here)
  • 4. Wireless 101
    • What’s with all the Gs?
    • 3G (third generation) the current standard
      • Getting to be the equivalent of a broadband connection on your hip
      • Wireless could be up to double current landline speeds by 2012
    • Get ready for 4G, LTE and even WiMAX
  • 5. Wireless 101
    • 48.1 billion text messages per MONTH
    • About 15 percent of cell subs use their web browsers regularly (25-30mm)
      • Still, 44% dissatisfied with mobile Web
    • Projected growth in data
      • 100 million on wireless Internet (35%) by 2010
  • 6. Revenue potential
    • Mobile shopping/e-commerce coming soon
      • So is mobile banking
    • Paid content on cell phones?
      • Unlikely, unless there is specific niche for it
    • Mobile ad spending to grow 74 percent this year
      • Could hit ~$1 billion
      • Expected to grow to $13 billion by 2013
    • This can be as local as we are
  • 7. What about the content?
    • Do more than just post Web stuff on cell phones
      • WAP decks outdated
      • Need location enabled content
      • More editing/more timely
    • Smarter phones = smarter reporters
      • Recent live streaming coverage on an iPhone
      • Research on the fly
  • 8. Content - continued
    • Not just for print
      • Can stream video and audio
      • NPR.org has iPhone app with downloadable audio stories
      • New iPhone apps make it possible to shoot live (WCPO)
    • Best practices:
      • Washington Post
      • Minneapolis Star-Tribune
      • NPR
      • AP
      • Clear Channel; CBS Radio
  • 9. SMS a key
    • “ Texting” is the default standard
    • Short codes major tool
      • Allow pull-push conversation with readers
      • Easy tag for advertising
      • Plug for local high school scores
    • Cincinnati = texting “capitol”
      • Locals average 300-400 msgs per month
    • Whither Twitter
      • Starting to become a viable news source, or at least a lead
      • Still needs verification, but works for headlines
  • 10. The future
    • Interactive by location via GPS
      • Everything from movie times to sex offenders
    • Wi-Fi/Bluetooth etc.
      • Imagine Kroger that sends coupon to cell phone when you enter store based on buying preferences off Kroger card
      • Or having stories/ads/coupons beamed to your cell that tell about that neighborhood or connect with local merchants
    • Comparison shopping
      • Applications already there: scan a bar code and look up prices online and in bricks and mortar