Buy this news, please? Potential business models for online news in the not-all-that-far-off future

A Look Back Subscriptions didn’t cover the cost of news content, only delivery method. Advertising covered the rest. In 2000, 40% of the newspaper industry’s revenue came from print classifieds.

Subscriptions didn’t cover the cost of news content, only delivery method.

Advertising covered the rest.

In 2000, 40% of the newspaper industry’s revenue came from print classifieds.

Why focus on online news? Rising costs associated with print: Fuel, newsprint, postage, etc. There’s new audiences out there. Well, that’s what I know best. So there.

Rising costs associated with print: Fuel, newsprint, postage, etc.

There’s new audiences out there.

Well, that’s what I know best. So there.

Who’ll be making news? (Everyone)

Who’ll be making news? Citizen journalists Bloggers Online communities News start-ups

Citizen journalists

Bloggers

Online communities

News start-ups

“Old Media” Survivors (Hey, why not?)

No money, mo’ problems 6 theories for funding online news

#1 - Advertising If it ain’t broke, why fix it?

Not just for print anymore

Some sites profit from online ads (Gawker, Tech Crunch, etc.) Those sites have less overhead Sponsored content Target advertising to readers

Some sites profit from online ads (Gawker, Tech Crunch, etc.)

Those sites have less overhead

Sponsored content

Target advertising to readers

News as Non-Profit That’s not an oxymoron

News as Non-Profit Largely paid for by grants, philanthropy “ Watchdog for hire” Published in other news outlets ProPublica, Common Language Project

Largely paid for by grants, philanthropy

“ Watchdog for hire”

Published in other news outlets

ProPublica, Common Language Project

Pay Walls Get behind the velvet rope

Content pay walls News accessed only by subscribers Probably most popular option with journalists Ex: Newport Daily News, magazines

News accessed only by subscribers

Probably most popular option with journalists

Ex: Newport Daily News, magazines

Content pay walls Pros Forces readers to subscribe Limits unauthorized use of copyrighted content Increases value of exclusive content Cons Readers may turn to free competitors Lost traffic, lost ad revenue Subscriptions alone don’t pay the bills

Pros

Forces readers to subscribe

Limits unauthorized use of copyrighted content

Increases value of exclusive content

Cons

Readers may turn to free competitors

Lost traffic, lost ad revenue

Subscriptions alone don’t pay the bills

“ Freemium” Memberships One easy payment of $19.95…

“ Freemium” Memberships Offers most everyday content for free Charging for access to exclusive content May include extra discounts, perks not available to non-subscribers

Offers most everyday content for free

Charging for access to exclusive content

May include extra discounts, perks not available to non-subscribers

Who’s Doing it Well Packer Insider at JSOnline.com ESPN Insider Men’s Health Personal Training Wall Street Journal Niche content

Packer Insider at JSOnline.com

ESPN Insider

Men’s Health Personal Training

Wall Street Journal

Niche content

Micropayments Readers determine value by paying for what they want

Micropayments

Government Subsidy No, really.

Cons: Pros:

Who knows?

Mandy Jenkins For more info go to manjamedia.com Twitter: @mjenkins Email: mandyjenkins@gmail.com