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Four business models for online news From Enquirer Media's Mandy Jenkins http://twitter.com/mjenkins at the Enquirer Media News 2.0 Forum with Cincinnati Social Media and Cincinnati Society of ...

Four business models for online news From Enquirer Media's Mandy Jenkins http://twitter.com/mjenkins at the Enquirer Media News 2.0 Forum with Cincinnati Social Media and Cincinnati Society of Professional Journalists.

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    Buy this news, please? Buy this news, please? Presentation Transcript

    • Buy this news, please? Potential business models for online news in the not-all-that-far-off future
    • A Look Back
      • Subscriptions didn’t cover the cost of news content, only delivery method.
      • Advertising covered the rest.
      • In 2000, 40% of the newspaper industry’s revenue came from print classifieds.
    • Why focus on online news?
      • Rising costs associated with print: Fuel, newsprint, postage, etc.
      • There’s new audiences out there.
      • Well, that’s what I know best. So there.
    • Who’ll be making news? (Everyone)
    • Who’ll be making news?
      • Citizen journalists
      • Bloggers
      • Online communities
      • News start-ups
    • “Old Media” Survivors (Hey, why not?)
    • No money, mo’ problems 6 theories for funding online news
    • #1 - Advertising If it ain’t broke, why fix it?
    • Not just for print anymore
      • Some sites profit from online ads (Gawker, Tech Crunch, etc.)
      • Those sites have less overhead
      • Sponsored content
      • Target advertising to readers
    • News as Non-Profit That’s not an oxymoron
    • News as Non-Profit
      • Largely paid for by grants, philanthropy
      • “ Watchdog for hire”
      • Published in other news outlets
      • ProPublica, Common Language Project
    • Pay Walls Get behind the velvet rope
    • Content pay walls
      • News accessed only by subscribers
      • Probably most popular option with journalists
      • Ex: Newport Daily News, magazines
    • Content pay walls
      • Pros
      • Forces readers to subscribe
      • Limits unauthorized use of copyrighted content
      • Increases value of exclusive content
      • Cons
      • Readers may turn to free competitors
      • Lost traffic, lost ad revenue
      • Subscriptions alone don’t pay the bills
    • “ Freemium” Memberships One easy payment of $19.95…
    • “ Freemium” Memberships
      • Offers most everyday content for free
      • Charging for access to exclusive content
      • May include extra discounts, perks not available to non-subscribers
    • Who’s Doing it Well
      • Packer Insider at JSOnline.com
      • ESPN Insider
      • Men’s Health Personal Training
      • Wall Street Journal
      • Niche content
    • Micropayments Readers determine value by paying for what they want
    • Micropayments
    • Government Subsidy No, really.
    • Cons: Pros:
    • Who knows?
    • Mandy Jenkins For more info go to manjamedia.com Twitter: @mjenkins Email: mandyjenkins@gmail.com