Altisona Media<br />Cilente Bosman<br />Social Media<br />And Content Marketing<br />
A bit about me<br />Mum of two & cat lover<br />Will have a go at just about anything creative<br />Previously - communica...
Why social media?<br />
Current and Previous Clients<br />Bournes Debt <br />Artsbowl<br />Guide2Derby<br />Kirkdale Customer Advocates<br />Pride...
Testimonials<br />“In just one short session you have removed all my fears and reservations from using Linkedin. I now fee...
I’m looking for....<br />Ethical retail businesses<br />Training organisations, coaches, consultants<br />Web developers w...
Some typical mistakes<br />Wasting time on pointless activities <br />Not listening before jumping in<br />Spilling the be...
Connect with me<br />altisonamedia.com<br />cilente@altisonamedia.com<br />Stay in the loop with blog updates<br />Feed yo...
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Altisona media in 10 minutes slideshow

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Presentation used at Business on Toast. A 10 minute introduction to who I am, what we do at Altisona Media and some common mistakes to avoid with social media for business.

Published in: Business, Technology
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  • Inbound links - search engine optimisationAttracting qualified traffic to their websiteKeeping in touch with their network of contactsEnabling potential customers to find themEducating their pipelineBuilding trustRaising their online presence – growing their brandDemonstrating knowledge and expertiseBeing up-to date with industry trendsStaying ahead of the competitionEngaging with their target market – user generated content acting as advocate for their product or serviceComplementing their existing marketing strategy
  • Bournes Debt Competitor AuditMarketing letters, brochuresWeekly blogArtsbowl – 1200+ subscribersGuide2Derby – content creationKirkdale Customer Advocates (business consultancy)Re-write of website contentVariousSocial media kickstart/orientation sessions
  • Ethical retail businesses who want to create an online buzz around their productsTraining organisations, coaches, consultants who want to educate their pipeline about what they doWeb developers with larger clients who want to grow their online brand and promote their web contentRestaurant owners who want to use social media as an effective marketing toolMarketing professionals who need social media consultancy
  • Typical mistakes that large and small companies make:Diving in without a strategy – headless chickensGetting on board without knowing why they’re doing it or what they want to achieveNot listening to their existing and potential clientsNot understanding the difference between conventional marketing and social networking – pushing – all about me, me, me and buy, buy, buyForgetting about brand consistencyDamaging their personal brand on social networking sitesNot being aware of security issues Wasting time
  • Altisona media in 10 minutes slideshow

    1. 1. Altisona Media<br />Cilente Bosman<br />Social Media<br />And Content Marketing<br />
    2. 2. A bit about me<br />Mum of two & cat lover<br />Will have a go at just about anything creative<br />Previously - communications expert at Rolls-Royce<br />Qualified hypnotherapist<br />Public relations consultant<br />Favourite quotes<br />“How wonderful it is that nobody need wait a single moment before starting to improve the world” (Anne Frank)<br />“I am always doing that which I can not do, in order that I may learn how to do it” (Pablo Picasso)<br />
    3. 3. Why social media?<br />
    4. 4. Current and Previous Clients<br />Bournes Debt <br />Artsbowl<br />Guide2Derby<br />Kirkdale Customer Advocates<br />Pride Park Accountants<br />Larchwood Construction Marketing<br />Coleman Bradshaw Accountants<br />Max Anderson – Sandler Sales Institute<br />Tina Hook – writer<br />Underdesign (web developers)<br />Kando Business Coaching<br />
    5. 5. Testimonials<br />“In just one short session you have removed all my fears and reservations from using Linkedin. I now feel fully briefed and confident to maximise it to it's full potential”Terry O'Mahony - Larchwood CM<br />“We have found the perfect formula by working closely with Cilente, who can transform the most boring subject into something informative and entertaining” Scott Bradshaw – Coleman Bradshaw Accountants<br />See more on<br />
    6. 6. I’m looking for....<br />Ethical retail businesses<br />Training organisations, coaches, consultants<br />Web developers with larger clients<br />Restaurant owners<br />Marketing professionals<br />Business decision makers: £1.5M+<br />
    7. 7. Some typical mistakes<br />Wasting time on pointless activities <br />Not listening before jumping in<br />Spilling the beans & damaging ‘personal brand’<br />Too much ‘push’ – not enough ‘pull’<br />No actual strategy<br />
    8. 8. Connect with me<br />altisonamedia.com<br />cilente@altisonamedia.com<br />Stay in the loop with blog updates<br />Feed your inbox<br />
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