27. collect public feedback, tips, and leads more efficiently
28. and do it all faster and more effectively then ever before?</li></ul>Top Secret Information: <br />Social media makes your life easier by streamlining communications.<br />AND.....<br />Social Media is an affordable communication tool (most cases, it’s free).<br />
31. 15<br />Getting Started With Social Media<br />Claim Your Face – www.namechk.com<br />2. Start Active Listening<br /> “Before messaging must come social intelligence, a way to understand the situation through the eyes of those experiencing it. Victims, witnesses, volunteer responders, reporters and others describe large-scale emergencies via short- or long-form written narrative, images and video uploaded to a wide variety of social networks, including but not limited to Twitter, Facebook, YouTube, local and regional blogs, and even the comments section of online news articles.”<br /><ul><li>Christa Miller </li></ul>(Social Crisis Response published in the February 2011 issue of officer.com)<br />How to Use Social Media to Boost Your Business<br />
34. monitored what traditional media was reporting</li></ul>The information was used for investigations, intelligence and public communication. <br />www.google.com/alertswww.socialmention.com<br />www.search.twitter.com<br />
37. eliminate confusion on the part of officers, making it safe for them to engage in social media (both when they’re on and off duty)</li></ul>policytool.net<br />policeone.com – search for:<br />“Sample police department social media policies”<br />
43. YouTube averages 3.7 billion searches a month (March 2010) </li></ul>[Google fields about 11 billion a month, while Yahoo handles roughly 2.6 billion]<br />Law enforcement agencies are using YouTube to help catch criminals.<br /><ul><li> Detective Sergeant Jorge Lasso of Hamilton, Ontario, is believed to be the first officer to pot surveillance footage on YouTube in order to aid in an investigation (Source The NY Times, 2006).
52. how ‘the job’ has changed the author’s view of things
53. helps bring the VPD closer to the community by developing a relationship between blog readers and the author Cst. Glendinning. </li></ul>Boca Raton Police Department - VIPER project <br /><ul><li> a community policing program to fight crime and provide an interactive platform to engage with the public
56. unsolved crimes podcast to keep cold cases in the eye of the public.</li></ul>Chatham-Kent Police Service – CKPS Facebook Page<br /><ul><li> Community forum where civilians can interact with an officer
57. ask questions – discussion area
58. Stats: Since launch (May 2010)
59. 569,787 post views
60. 2,220 feedbacks (comments, likes)
61. 1,019 fans
62. 67% are female</li></ul>Age of Fans<br /><ul><li> 3.9% (13-17)
70. 35% would post a direct request for help on a response agency's Facebook page.
71. 28% would send a direct Twitter message to responders.
72. 69% said that emergency responders should monitor social media sites in order to send help quickly.
73. 50% believe agencies are already responding to social calls for assistance.
74. 74% expected help to come less than an hour after their tweet or Facebook post.</li></ul>September 2009 – Two girls trapped in an Adelaide (Australia) storm sewer drain post a called for help on Facebook rather than ring the authorities<br />March 2011 – Unable to safely use the phone to call 911, a 15-year-old boy turned to Facebook to post a call for help as his mom was attacked inside their St. Paul (Minnesota) home.<br />