Know Your Network:Job Search Techniques for the Digital Age Presentation will be available for download atslideshare.com/cikmarketin g following the presentation.
Anticipated Agenda (there’s a 100% chance we’ll get off topic)• Introduction: Job Search 2.0• Part One: Fact vs. Fiction • Demographics • Traditional job search is dead • Networking• Part Two: Social Graph • Take advantage of relationships • How to reach out to your network • Traditional techniques in a digital world• Part Three: Dangers of Online Job Search• Part Four: You Can’t Avoid Technology• Part Five: Thinking Outside the Box
About Yours Truly Chantielle MacFarlane• President of Inklyo Ltd. and CIK Marketing Consultant • Content development outsourcing agency • More than eight years of copywriting, online content development experience • A graduate of the University of Western Ontario and student of the Search Engine Marketing Professional Organization (SEMPO) • Keen interest in NFP and governmental social media strategy; worked police services throughout Ontario, the Chatham-Kent Fire Department, Chatham-Kent PUC
Demographics Fact vs. Fiction American Job Gains (2011)“And while that demographic isnt getting hired for many reasons, onecontributing factor is their lack of comfort with the online world,specifically social media.” - Alexis Grant, www.money.usnews.com
Fact Vs. Fiction Demographics Is the same thing happening in Canada? Employment levels have soared 16.4 per cent among older women since the fall of 2008, at the onset of the recession (55+). They’ve fallen 0.4 per cent among core-aged (25 to 54) workers. - Globe and MailLesson: Don’t Assume
Fact Vs. Fiction Traditional job search is dead The only way to find a job is online."[Boomers] think they have to learn a whole new system, and itwill make people shut down.” - Anne Messenger, Messenger Associates Career Management.
Fact Vs. Fiction Networking The only way to find a job is online. Networking Source of New Job 2010 2009 2008 Networking* 41% 45% 41% Internet Job Board 25% 19% 19% Agency/Search firm 11% 9% 11% Direct Approach 8% 8% 8% Advertisement 2% 7% 7% Other 10% 12% 14%Source: Right Management (department Manpower Group offers outplacement services andcareer coaching) The survey analyzes data from 59,133 clients from past three years.
Fact Vs. Fiction Networking Networking? “the exchange of information or services among individuals, groups, or institutions; specifically : the cultivation of productive relationships for employment or business.” – Merriam WebsterTraditional Digital• Volunteer • LinkedIn• Job fairs • Facebook• Information interviews • Twitter• Networking groups • Online forums• Professional associations • Blog / Personal Brand• Cold call • Online networking communities Social Graph
Social Graph Take advantage of relationships “The global mapping of everybody and how theyre related". -Mark Zuckerberg Scary: “Let’s get you on Linkedin.” Not Scary: “Let’s look at the network of people you know and figure out the best way to reach out to them.”Online social networking -> Offline social networking …vice versa
Social GraphHow to reach out to your network Awkward 1. What do you want? • Authentic • Advice ≠ Job • Specific • Stay in touch 2. Connect • Call / Coffee • Online – Email, social networks • Send them an article • Participate in conversations
Social Graph Traditional techniques in a digital worldAwkward into Awesome Online Social Networking • Information Interviews • Cold Calls 1. Target prospect 2. Strategy 3. Extend your hand 4. Prove your worth 5. Follow up
Dangers of Online Job Search 1. It’s too easy Complacency"The tech-savvy people oftentimes let themselves get lulled to sleepbehind what they think is the safety of their computer … blasting outresumes to online postings, joining a group on LinkedIn, joiningdiscussion groups," he says."The next thing you know, the whole day has passed and all youvedone is been in a virtual world. Youve never actually communicatedwith a human being, and thats what its going to take to get hired.” - Skip Freeman, headhunter, author The Rules of the Hiring Game Have Changed… Forever
Dangers of Online Job Search 1. It’s too easy Complacency Source of New Job 2010 2009 2008 Networking* 41% 45% 41% Internet Job Board 25% 19% 19%Monster, CareerBuilder and HotJobs, Indeed are great places to mis-invest your time during a difficult hunt. “Good jobs don’t get posted in the first place.” 1. Check company website 2. Customize cover letter
Dangers of Online Job Search 3. Overshare T.M.I. (Too Much Information) • 90% of recruiters check a candidates online profiles. • 69% have rejected a candidate based on what they’ve seen. • 68% have hired a candidate based on what they’ve seen. - Source: Reppler Survey of 300 hiring managers Lock it down?Not on Facebook? Employers, Psychiatrists May Think You’re a Psychopath Actual headline: Mashable, August 7, 2012Applicant’s absence =• the account is so full of offensive material that it had to be deleted• such a part of modern culture, seems suspicious
Dangers of Online Job Search 3. Overshare T.M.I. (Too Much Information)Google Yourself • Evidence of involvement in community activities • Presence in networks – Linkedin etc. • Examples of good communication skills • Evidence of negative attitude • Posts concerning sex, religion, politics, crass humour • Poor grammar and spelling • Exaggerated self promotion • Embarrassing images REMEMBER! If you wouldn’t show your profile to your mom, you shouldn’t be showing it to a potential employer
Dangers of Online Job Search 3. Overshare T.M.I. (Too Much Information) What to do if results hurt your chances of being hired? 1) Contact the webmaster to take it down. 2) Accept it and prepare to address it in an interview. 3) https://www.abine.com/deleteme/What to do if the search results can help your chances of being hired? 1) Highlight it in your resume/cover letter! 2) Hyperlink to beneficial information (If you got it, flaunt it!)
Dangers of Online Job Search 3. OvershareReasons for Candidate Being Hired?
Dangers of Online Job Search 3. OvershareReasons for Candidates Rejection?
You Can’t Avoid Technology Don’t let your clients be naïve"If you dont have the skills to navigate the digital job market askyourself whether you have the skills to perform the job.” - Pam Lassiter, career coach author The New Job Security, Benefits of Being a Mature Job Seeker • Workplace experience • Understand workplace politics • Plenty of in-person networking under their belts
You Can’t Avoid Technology Don’t let your clients be naïve Don’t Be Afraid!You can improve your skills step-by-step and can find a job before becoming super computer-savvy and Internet literate. HOWEVER Enrolling in computer training course will only help improve your resume and build your skills. Even free training course can helpincrease your “hireability” as it shows you are willing to learn new technology and possess basis computer skills.
Thinking Outside the Box Examples of Traditional Meets Digital• www.vintagecountrykid.tumblr.com • Pintrest • Flickr • Behance• My own experience
Thinking Outside the BoxHire Me Google – Matthew Epstein
Creep Me Let’s be friendsChantielle MacFarlanecikmarketing.email@example.com/cikmarketingtwitter.com/cikmarketing