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How to Boost Your Business with Social Media

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"How to Boost Your Business with Social Media - An Introduction" presented by CIK Marketing Founder, Chantielle Kennedy at the Business Booster Event in Chatham, Ontario. Note: some macros from the …

"How to Boost Your Business with Social Media - An Introduction" presented by CIK Marketing Founder, Chantielle Kennedy at the Business Booster Event in Chatham, Ontario. Note: some macros from the presentation may not show on slideshare - please contact Chantielle directly if you would like the original presentation.

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  • .** - Frank Eliason (former voice of @ComcastCares – great example)
  • 2. Brand Management5. Not any worse than television / radio6. If you don’t know what you’re doing you could really damage your companies reputation online7. Don’t own Facebook account, Twitter account - no control over platform changes, etc. –don’t base your entire online marketing plan on social media8. Disagree -
  • Transcript

    • 1. How To Use Social Media to Boost Your Business
      Chantielle Kennedy
      Founder CIK Marketing
      Online Socialite
      (but I’m not a guru!)
      February 3, 2011
      In order to save trees (and introduce you to a new social network) I have posted this presentation to SlideShare
      Check it out here:
      www.slideshare.net/cikmarketing
    • 2. Social Media Marketing | E-Business Seminar
      2
      Agenda
      • Introduction
      • 3. Video: Social Media Revolution (by Erik Qualman)
      • 4. Defining Social Media Marketing
      • 5. Getting Started with Social Media
      • 6. Facebook and YouTube
      • 7. Video: Old Spice Guy
      • 8. Benefits of Social Media
      • 9. Video: Social Media Revolution (by Erik Qualman)
      • 10. Disadvantages of Social Media
      • 11. Q & A
    • About Me
      Founder CIK Marketing
      Content development, search engine optimization, social media management, website design consultant
      More than six years of search engine marketing experience.
      A graduate of the University of Western Ontario and student of the Search Engine Marketing Professional Organization (SEMPO)
      Guest blogger on the award-winning She Takes on the World entrepreneurship blog
      3
      How to Use Social Media to Boost Your Business
    • 12. Creep Me
      4
      www.facebook.com/cikmarketing
      www.twitter.com/cikmarketing
      www.flickr.com/cikmarketing
      www.cikmarketing.ca
      chantielle@cikmarketing.ca
      How to Use Social Media to Boost Your Business
    • 13. http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
      Social Media Revolution 2 – Erik Qualman
      How to Use Social Media to Boost Your Business
      5
    • 14. 6
      Social Media Marketing
      Definition:
      Social media platforms are primarily Internet and mobile-based tools for sharing and discussing information among human beings.
      Social media marketing programs
      usually center on efforts to create
      unique and relevant content that
      attracts attention and encourages
      readers to share it with their social
      networks.
      A corporate message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself.
      How to Use Social Media to Boost Your Business
    • 15. 7
      Getting Started With Social Media
      1. Claim Your Face – www.namechk.com
      How to Use Social Media to Boost Your Business
    • 16. Social Media Marketing | E-Business Seminar
      8
    • 17. 9
      Getting Started With Social Media
      Claim Your Face – www.namechk.com
      2. Start Active Listening
      www.google.com/alertswww.socialmention.com
      www.search.twitter.com
      Define Business Objectives
      What you want to accomplish + why social media will help you accomplish this
      4. Understand Audience Behaviours
      How to Use Social Media to Boost Your Business
    • 18. Social Media Marketing | E-Business Seminar
      10
      By understanding where your audience falls within the ladder you can determine which sort of strategies make sense to reach those customers.
      www.forrester.com/empowered
      © 2010 Forrester Research Inc.
    • 19. 11
      Social media can take many different forms, including Internet forums, weblogs, wikis, podcasts, pictures and video.
      Technologiesinclude:
      Blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP.
      THE BIG 2
      (from a B2C standpoint)
      YouTube
      ~ 193 million users
      Facebook
      ~ 500 million users
      Twitter: ~ 75 million users
      How to Use Social Media to Boost Your Business
    • 20. Social Media Marketing | E-Business Seminar
      12
      Official Statistics
      • More than 500 million active users (yes, even your Mom’s on Facebook)
      • 21. 50% of active users log on to Facebook in any given day
      • 22. Average user has 130 friends
      • 23. People spend over 700 billion minutes per month on Facebook
      • 24. Average user is connected to 80 pages, groups and events
      • 25. Average user creates 90 pieces of content each month
      • 26. More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
      Why Facebook Fan Pages Kick a$$ for Business
      - Analytics - Custom URL - Review Tab
      • Brand - Larger “Fan” Capacity - Communication Options
      - Search Engines Index Them! - They’re FREE!
    • 27. Social Media Marketing | E-Business Seminar
      13
      Official Statistics
      • More than 2 billion views per day
      • 28. 24 hours of video uploaded every minute
      • 29. More video uploaded to YouTube in 60 days than the three major US networks created in 60 years
      YouTube averages 3.7 billion searches a month (March 2010)
      [Google fields about 11 billion a month, while Yahoo handles roughly 2.6 billion]
      YouTube is the 2nd largest search engine in the world – are you visible on it?
      Why Should you be on YouTube?
      Search Engine Optimization
    • 30. Social Media Marketing | E-Business Seminar
      14
    • 31. 15
      The Old Spice Guy
      How to Use Social Media to Boost Your Business
    • 32. 16
      The Old Spice Guy
      How to Use Social Media to Boost Your Business
    • 33. 17
      Old Spice Quick Facts
      > @OldSpice on Twitter: 120,121 followers (as of February 2, 2011)
      > Old Spice on Facebook: 1,264,970 fans (as of February 2, 2011)
      > 180+ personal video message responses
      > The Man Your Man Could Be Video: 28,968,916 views on YouTube (as of February 2, 2011)
      > On July 14, 2010, Old Spice launched the fastest growing online viral video campaign ever, garnering 6.7 million views after 24 hours, ballooning over 23 million views after 36 hours
      > Old Spice Campaign won a Creative Emmy Award for Best Commercial of the Year
      The Big Question – $$
      From February 2010 to August 2010 sales skyrocketed 106%
      How to Use Social Media to Boost Your Business
    • 34. Social Media Marketing | E-Business Seminar
      18
      …He’s Back
      Did you miss me?
      I know I missed myself.
    • 35. 19
      Benefits of Social Media Marketing(Why The Old Spice Guy Ads Worked)
      Lots of customers use social networking sites.
      Inexpensive way to promote your business.
      Inexpensive way to collect informationfrom your customers.
      **Great tool for customer service management.**
      Helps to build your brand.
      It complements other marketing strategies.
      Increases traffic to your site.
      Builds credibility by actively participating and responding to questions.
      No specialized technical skills required.
      How to Use Social Media to Boost Your Business
    • 36. 20
      http://www.youtube.com/watch?v=ypmfs3z8esI
      Social Media ROI – Erik Qualman(Because written stats are boring)
      How to Use Social Media to Boost Your Business
    • 37. 21
      Limitations to Using Social Media Networking for Biz
      Time
      Misuse (Professional networking tool vs. Personal)
      Amplifies negative opinions
      Lack of education
      Rented Space
      People don’t trust social media (?)
      > 90% of consumers trust peer recommendations (offline or online)
      How to Use Social Media to Boost Your Business
    • 38. 22
      How to Use Social Media to Boost Your Business
    • 39. Pick My Brain!www.cikmarketing.cawww.twitter.com/cikmarketingwww.facebook.com/cikmarketingchantielle@cikmarketing.ca
      23
      How to Use Social Media to Boost Your Business